all posts by Heather Schuck
Top 3 Apps for Entrepreneurs
12 Jul 2012
According to Forrester research, a billion people will own smartphones by 2016. An increasingly smartphone friendly world is perfect for entrepreneurs craving time away from the office. No longer tethered...Read More
Survival Tips for Attending A Celebrity Gifting Suite
01 Sep 2010
Whether you agree with the phenomena or not, celebrity sells. I have personally seen the momentum it can create with my own company, Glamajama. A celebrity fan or customer gives...Read More
Inspiration to StartUp: Should YOU Follow Your Passions?
25 Aug 2010
This question has been in my heart and thoughts lately as my pet project, FitandFearLESS.tv, finally launches. As always, there are naysayers. Naysayers that question what a childrenswear designer could...Read More
Big Business Helping Small Business: A New Era of David and Goliath?
31 Mar 2010
We have all heard the horror stories of big business pitted against small business. The classic David and Goliath tale played out from Wall Street to Main Street with all...Read More
The Art of Getting Buzz in Entrepreneur Magazine
15 Feb 2010
For many small business owners getting a write-up in Entrepreneur magazine is the holy grail of media coverage. A few lines in the magazine can make all those sleepless nights,...Read More
Can a Consultant Save You Cash…and Heartache?
26 Jan 2010
As a bootstrap entrepreneur, I’ve learned there are just some things you don’t cut corners on. My “golden rule” has always been to hire the best Lawyer, Accountant, and Business...Read More
Why Dell Beats the Hell Out of Threadless
13 Jan 2010
I apologize for the outlandish headline, but I don’t really think it’s any more outlandish than crowning Threadless as the sales guru of Twitter. I’m sure you’ve read some recent...Read More
The Death of Twitter. (and the Birth of Twitter for Business)
05 Jan 2010
I wouldn’t encourage the naysayers to start chanting “the wicked witch is dead” just yet, but there has been a definite decline in Twitter users. According to the latest research...Read More
Celebrity Product Placement: The Do’s and Don’ts
19 Oct 2009
As the “royalty” status of Hollywood stars has risen, so has their effectiveness as key influencers in consumer purchasing behaviors. Celebrity product placement is considered an “influencer-marketing” approach for helping...Read More
Why the Time is NOW to Hire a Virtual Assistant
29 Jun 2009
With over 70% of the economic experts expecting a last quarter uptick in the economy, now is the perfect time to start preparing for the extra business. I am a...Read More
