Heather Schuck

Heather Schuck is a passionate entrepreneur who lives up to her "Lil' Firecracker" nickname. While she may joke about her "fun sized" 5'1″ petite frame or her nationally celebrated 4th of July birthday, she's serious about bootstrapping, inspiring mom entrepreneurs, and the power of content marketing.

She is well known for using innovative and cost-effective strategies to secure high profile media placements including mentions on Oprah, The Today Show, Early Show, USA Today, and an appearance on Extreme Makeover: Home Edition. She is an expert in utilizing celebrity product placements as a tool for catapulting sales. Celebrity fans include Demi Moore, Oprah, Britney Spears, Kate Hudson, Angela Bassett, Holly Robinson Peete, Tia Carerre, Lisa Rinna, and Brooke Burke to name a few.

Heather Schuck‘s journey into entrepreneurship is a classic rags to riches tale of overcoming all odds. Despite her lack of fashion or business experience, Heather was able to turn her failed eBay hobby into a multi-million dollar company with distribution in national retailers such as Target, JCPenney, and Sears. As an early adopter and believer in the power of community, Heather Schuck has immersed herself in online outreach such as blogging, social media, and video broadcasts since 2003. Her strong identification with the mom audience and sincere appreciation for supporters led to the launch glamaLIFE.com in 2010. She is also the Host of the web series Fit and FearLESS Files that inspires women to overcome mom guilt and embrace their dreams.

Recognized as a strong advocate for small business, Heather welcomes the opportunity to help fellow entrepreneurs replicate her successes. She has spent the last seven years as a bootstrap entrepreneur and has developed numerous best practices for working smarter-not harder. As a business coach, Heather can train you to utilize her tactics and strategies while providing heartfelt encouragement and support. Areas covered include business strategy, company branding, leveraging celebrity marketing, social media integration, influencer outreach, achieving marketing ROI, media outreach/PR, creating work/life balance, and optimizing your operations for maximum efficiency. If you are losing hope in your small business and need a seasoned expert with credibility and a proven track record of success, click here to hire her. Heather Schuck can be contacted at heather@glamajama.com.

For many small business owners getting a write-up in Entrepreneur magazine is the holy grail of media coverage.  A few lines in the magazine can make all those sleepless nights, hard work, and determination seem rewarded.  No trophies or plaques required.  So what does it take to secure this much coveted ink?

Aronado Placencia, host of the popular web show StartupLucky, sat down with Amy “Queen of the Twitch” Cosper, Editor in Chief of Entrepreneur Magazine and asked just that.  Amy was incredibly generous with her time and schooled us all in the art of getting buzz from Entrepreneur Magazine.  Make sure you have your pad and pencil ready, there’s lots to learn.

StartupLucky Entrepreneur Magazine Interview

Highlights from the StartupLucky exclusive interview:

How to Get Featured:

  • Amy loves “twitches”: short and sweet Twitter pitches that leave her begging for more
  • Email pitches need to be bulleted, 350 words or less, with a focus on storytelling
  • Feel free to bribe (cookies & wine preferred) but it doesn’t guarantee a feature

How to Reach Startup Success:

  • Your business plan/model needs to be explained in 3-4 sentences.  Elevator pitch longer than that? Try again.
  • Don’t be afraid to adapt to a changing market, customer base, or upgrades in technology…true entrepreneurs evaluate, adapt, and thrive
  • Don’t confuse Fearlessness with Recklessness, keep yourself in check

Need help with your business marketing, social media, or branding? Contact me here: http://su.pr/2GXnYX

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