Heather Schuck



Heather Schuck is a passionate entrepreneur who lives up to her "Lil' Firecracker" nickname. While she may joke about her "fun sized" 5'1″ petite frame or her nationally celebrated 4th of July birthday, she's serious about bootstrapping, inspiring mom entrepreneurs, and the power of content marketing.

She is well known for using innovative and cost-effective strategies to secure high profile media placements including mentions on Oprah, The Today Show, Early Show, USA Today, and an appearance on Extreme Makeover: Home Edition. She is an expert in utilizing celebrity product placements as a tool for catapulting sales. Celebrity fans include Demi Moore, Oprah, Britney Spears, Kate Hudson, Angela Bassett, Holly Robinson Peete, Tia Carerre, Lisa Rinna, and Brooke Burke to name a few.

Heather Schuck‘s journey into entrepreneurship is a classic rags to riches tale of overcoming all odds. Despite her lack of fashion or business experience, Heather was able to turn her failed eBay hobby into a multi-million dollar company with distribution in national retailers such as Target, JCPenney, and Sears. As an early adopter and believer in the power of community, Heather Schuck has immersed herself in online outreach such as blogging, social media, and video broadcasts since 2003. Her strong identification with the mom audience and sincere appreciation for supporters led to the launch glamaLIFE.com in 2010. She is also the Host of the web series Fit and FearLESS Files that inspires women to overcome mom guilt and embrace their dreams.

Recognized as a strong advocate for small business, Heather welcomes the opportunity to help fellow entrepreneurs replicate her successes. She has spent the last seven years as a bootstrap entrepreneur and has developed numerous best practices for working smarter-not harder. As a business coach, Heather can train you to utilize her tactics and strategies while providing heartfelt encouragement and support. Areas covered include business strategy, company branding, leveraging celebrity marketing, social media integration, influencer outreach, achieving marketing ROI, media outreach/PR, creating work/life balance, and optimizing your operations for maximum efficiency. If you are losing hope in your small business and need a seasoned expert with credibility and a proven track record of success, click here to hire her. Heather Schuck can be contacted at heather@glamajama.com.

The love affair started about ten years ago. I was flipping through the channels on late night television and stumbled across one of Felix Trinidad’s early fights. He was an amazing athlete full of unwavering determination, brute physicality, and an innate ability for overcoming obstacles. It was no secret that he would often get knocked down within the first couple rounds of a fight. However, instead of letting it rattle him, he would only come back stronger and inevitably score a dramatic knock out victory over his opponent. You couldn’t help but cheer for him and he became an instant fan favorite. As I continued to watch his fights and boxing in general, I learned quite a few things that helped me in my journey through entrepreneurship.

Lesson #1: It’s Always the Punch You DON’T See That Knocks You Down

Although it may seem that boxers just get out there and brawl, the sport is actually based on tremendous science, research, and strategy. Trainers spend countless hours studying opponents so they can prepare their boxers to overcome any scenario that might come up in the ring. It’s always easier to respond to adversity when you’re not at the receiving end of a left hook. Instead of scrambling to react while half dazed, you can just take a deep breath and execute plan B. This tactic helps boxers navigate tough bouts and works equally well for entrepreneurs battling bouts of adversity such as slowed sales, production disasters, or employee turmoil. After all, everyone has a great plan until they get punched in the face.

Lesson #2: “If it Doesn’t Make Dollars, it Doesn’t Make Sense.”

This quote is compliments of the notoriously flamboyant Floyd “Money” Mayweather. He’s one of the best “pound for pound” boxers in the sport and also one of the highest paid. His philosophy is simple, if there’s not enough money on the table for him to get in the ring-he walks. Entrepreneurs would be wise to adopt this mantra when writing their business plans, evaluating partnerships, and developing new products. If there’s not enough profit on the table to invest in a business, new product line, or partnership, it might be best to keep walking. While his philosophy may seem overly simplistic, I do think its sound. After all, business success depends on your ability to bring in cash. Whether you use that money to fund your own bank account as a for-profit venture or a local charity as a non-profit, you still need the cash. Cash is King.

Lesson #3: Sometimes it’s More Important to Win Fans Than to Win Rounds

Another valuable business lesson to learn is that clients and customers aren’t always logical. Just because your product is the best, fastest, cheapest out there, doesn’t mean they will love you. A great boxing example of this is “Winky” Wright. He is a talented veteran fighter with amazing technical boxing ability. He is also amazingly boring to watch. It doesn’t matter how many titles he wins, no body wants to see him fight. The exact opposite of him is Arturo “Thunder” Gatti. He is an incredibly charismatic, big hearted fighter that often hits the canvas in a bloody blaze of glory. Win or lose, it doesn’t matter. All that matters is fans are on their feet in awe of his courage. He’s the real-life “Rocky’ and boxing fans are transfixed and endeared to him. While he might not be the better boxer, he is the one who sells stadium seats and gets the big paydays. These exact principles play out in the business world daily. A company with an inferior product, but a great branding strategy can steal the market spotlight and amasses oodles of raving fans. Their customers and clients are so endeared to them that they are willing to overlook the higher cost, increased downtime, or technical glitches. Instead of turning on the company when there’s a failure, the customers reach out to help lift them back up. This is any company’s dream, loyal, raving fans that are ultimately your best sales team. Take a lesson from “Thunder” Gatti, don’t just count how many rounds you win, count how many fans you have joining you on the journey.

So there you go, business and boxing are related on more levels than just tax evasion and Don King. We can learn valuable lessons regarding business strategy, profitable decision making, and how to recruit raving fans. These are core principles that can help take your company to the next level. Next time you’re flipping through the channels and come across a fight, stop and watch a couple rounds. You just might gain some inspiration for your next great business idea.

Promotional poster for Trinidad versus CherifiImage via Wikipedia

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