No Time For Social Media? Hire a Mom.
Heather Schuck is a passionate entrepreneur who lives up to her "Lil' Firecracker" nickname. While she may joke about her "fun sized" 5'1″ petite frame or her nationally celebrated 4th of July birthday, she's serious about bootstrapping, inspiring mom entrepreneurs, and the power of content marketing.
She is well known for using innovative and cost-effective strategies to secure high profile media placements including mentions on Oprah, The Today Show, Early Show, USA Today, and an appearance on Extreme Makeover: Home Edition. She is an expert in utilizing celebrity product placements as a tool for catapulting sales. Celebrity fans include Demi Moore, Oprah, Britney Spears, Kate Hudson, Angela Bassett, Holly Robinson Peete, Tia Carerre, Lisa Rinna, and Brooke Burke to name a few.
Heather Schuck‘s journey into entrepreneurship is a classic rags to riches tale of overcoming all odds. Despite her lack of fashion or business experience, Heather was able to turn her failed eBay hobby into a multi-million dollar company with distribution in national retailers such as Target, JCPenney, and Sears. As an early adopter and believer in the power of community, Heather Schuck has immersed herself in online outreach such as blogging, social media, and video broadcasts since 2003. Her strong identification with the mom audience and sincere appreciation for supporters led to the launch glamaLIFE.com in 2010. She is also the Host of the web series Fit and FearLESS Files that inspires women to overcome mom guilt and embrace their dreams.
Recognized as a strong advocate for small business, Heather welcomes the opportunity to help fellow entrepreneurs replicate her successes. She has spent the last seven years as a bootstrap entrepreneur and has developed numerous best practices for working smarter-not harder. As a business coach, Heather can train you to utilize her tactics and strategies while providing heartfelt encouragement and support. Areas covered include business strategy, company branding, leveraging celebrity marketing, social media integration, influencer outreach, achieving marketing ROI, media outreach/PR, creating work/life balance, and optimizing your operations for maximum efficiency. If you are losing hope in your small business and need a seasoned expert with credibility and a proven track record of success, click here to hire her. Heather Schuck can be contacted at firstname.lastname@example.org.
Latest posts by Heather Schuck (see all)
- Top 3 Apps for Entrepreneurs - July 12, 2012
- Survival Tips for Attending A Celebrity Gifting Suite - September 1, 2010
- Inspiration to StartUp: Should YOU Follow Your Passions? - August 25, 2010
The rise of social media is undoubtedly one of the biggest changes to happen to marketing since the birth of the internet. According to a Universal McCann 2008 study, 272 million people are using social media. Of those 272 million, 77% are reading blogs and approximately 34% of them are posting opinions about companies and brands on their profiles/blogs. With those kinds of numbers, chances are they are talking about you, your competitors, and your industry. Why not join the conversation?
Time constraints. Steep learning curve. Lack of “social” skills. These are just a few of the excuses I’ve heard for not implementing a social media strategy. They are all legitimate and worth consideration. After all, first impressions count. I would never suggest jumping into social media when you know you won’t have the time or resources to make the strategy successful. It will not only fail, but could tarnish your brand as well. However, as with most things, there is a way to outsource your social media efforts. With the right partner, this type of relationship can give your brand a presence in social media, help you overcome the learning curve, and even teach you a thing or two about being “social.” One possible partner for your journey into social media is MomForce.com.
MomForce.com was founded in late 2008 as a partnership between Jessica Smith and Care.com. Jessica saw the partnership as an opportunity to blend her personal brand as Chief Mom Officer for Wishpot.com and popular blog JessicaKnows.com with Care.com’s professional brand of being a leader in the care provider referral industry. The goal of MomForce is to help entrepreneurs and companies enter social media by matching them with social media savvy moms that often have previous career experience with marketing. Jessica explains further, “While our tagline is ‘Reach Moms. With Moms.’ I think companies will find a lot of these moms have impressive experience that reaches beyond the mom market.” The process behind MomForce is designed to be simple and painless for both the companies and the moms looking for virtual work opportunities. Once moms submit their profiles, complete with resumes outlining previous marketing experience, companies are then able to search the database for candidates that fit their desired skill set. The moms are then hired as independent contractors which save companies the expense of additional overhead and employee costs. This creates the perfect win/win situation, flexible hours for moms and lower costs for companies.
MomForce is a good example of the many creative options available for time-strapped entrepreneurs to join in on the social media bandwagon. While I feel that social media is done best in-house, I do think alternatives like this are better than nothing. Social media marketing is here to stay and will only get bigger and better in the years to come. Entrepreneurs have two choices, to either get on the bus or get run over.