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21 Ways to Grow Your New Business Online
If you’re not growing your business online in the current climate, you will likely leave a lot of money on the table. As 2021 begins, we’re witnessing a fast-changing landscape. Due to the COVID-19 pandemic, everything from working to socializing to ordering and shopping online has become the norm. In fact, according to emarketer.com; “U.S....
5 Changes in Paid Advertising You Need to Know about Today
Any seasoned marketer will tell you the industry is always changing. In paid advertising, success depends in part on a marketer’s ability to adapt to today’s conditions. Generating billions of dollars in revenue each year, major online advertising platforms like Google and Facebook are expected to continue their year-over-year growth. With all this expansion comes...
WJR Business Beat with Jeff Sloan: Most Visited Websites on the Web (Episode 168)
On this morning's WJR Business Beat, Jeff breaks down the most visited websites in the world. The top five rankings, according to data from SimilarWeb, are as follows: Google.com YouTube.com Facebook.com Twitter.com Wikipedia.org Tune in to the WJR Business Beat, below, to learn more about these website rankings! Tune in to News/Talk 760 AM WJR...
WJR Business Beat with Jeff Sloan: Brand Finance 2020 Report on the Most Valuable and Strongest Media Brands (Episode 84)
We're back with another episode of the WJR Business Beat, and this morning, Jeff is sharing details from the recently released Brand Finance Media 25 2020 Report. Facebook has just been named the world's most valuable media brand, according to the report, with a brand value of $79.8 billion. Other notable media giants coming in amongst the...
Bootstrapped and Global from Day One: The Story of Linktree
Linktree was created somewhat by accident in 2016, as a side project by myself, my brother, Anthony Zaccaria, and our friend, Nick Humphreys, to solve a problem we thought to be uniquely our own. At that point, we’d worked in the digital space for many years and were running Instagram accounts for the bands and...
How HalloweenCostumes.com Boosts its Business with Google
The Fallenstein kids were the envy of their neighborhood, thanks to mother Jenice’s creative, homemade Halloween costumes. In 1992, sisters Lisa, Heather, and Julie started renting out their old costumes from their garage. Brother Tom joined in part-time while studying computer science in college. After graduation, he decided to scare up new business by selling...
4 Factors to Consider When Choosing Between TV and Online Video Ads
Not too long ago, video advertising was mostly done through television advertising. Aside from the ads theatergoers saw before a feature film, brands trying to win viewers’ attention had only one platform on which to do it: TV. Today, advertisers not only have the internet, but they also have a series of social media platforms...
How This Detroit Startup Built a Company to Keep Athletes Safer
“A relentless pursuit to protect athletes” is what drives Xenith, an industry leader in football helmet technology. Before Xenith, decades passed with only minimal innovation in helmet design, president Ryan Sullivan says. The company’s mission, he adds, is to “develop the most advanced protective equipment, from helmets to shoulder pads and other accessories.” They proudly...
10 Low-Cost Tools to Get Started with Influencer Marketing
This is the year for influencer marketing. Heard that before? That’s because year after year; influencer marketing growth has eclipsed expectations. A recent study of marketers found that 84 percent of businesses have a campaign planned in the next 12 months. Businesses are seeing strong returns and 51 percent think they attract better customers than...
How the Eco-Friendly Natural Baby Company Achieved 32 Percent Annual Growth
When Kim Ormsby was pregnant with her second child, she realized how difficult it was to shop for organic baby products. “There was no physical place to buy cloth diapers or wooden toys, and even online stores were pretty nonexistent,” she recalls. Kim launched The Natural Baby Company out of her home on Earth Day...
How You Can Become an Influencer in a Competitive Niche
What can you do to stand out as in influencer on YouTube? How can you make an impact and inspire people on Instagram? How do you become that infamous social media influencer? Becoming an influencer on social media is extremely popular and is an increasingly competitive space for aspiring entrepreneurs. In this video, Eric Siu explains...
A Bootstrapped Startup’s Guide to Podcasting
Even if you don't regularly listen to podcasts yourself, you’re probably familiar with the praise they’ve recently received as a marketing tool. With an estimated 73 million monthly listeners in the U.S. alone, podcasting offers today’s advertisers a new (and effective) way to reach a large number of consumers. Consider, for example, that podcast listeners...
9 Ways You Can Automate Social Media Marketing
Today, there are more ways than ever to get your brand messaging out there. Facebook posts, tweets, Instagram stories, and writing blog posts are just a few of the myriad tools you can use to promote your content and engage with followers and customers. But with so many options comes something of a problem. Soon,...
4 Sneaky Ways to Add a Persuasive Call to Action That Gets Noticed
If you’ve been actively creating content for brands in the social space for a while now, chances are you’re familiar with what it means to include a call to action, or CTA, and its overall importance. This is the trigger that encourages readers or customers to take action. For example, ending a blog post by...
Entrepreneurs, is Your Product Fit For the Market?
As an entrepreneur, you may think that some of your ideas are pure gold. In these scenarios, it's easy to jump the gun and start planning your product's name, marketing campaigns, various features, etc. But before putting in any of this work, there's a crucial step that needs to be taken: determining whether there's a...
How to Invest in Facebook Ads, Create Engagement, Get Clients and Build Your Brand
When it comes to creating a strong personal brand and getting clients at the same time, Facebook advertising can help you achieve this objective quickly. Not only because the platform has a lot of different tools, objectives and advertising placements, but also because of its targeting capabilities. In this article, I’m going to share with...
How Your Startup Can Benefit From Livestreaming
You’ve probably seen interactive broadcasting in your Facebook feed recently, those live videos created by friends and streamed directly to your news feed. Maybe you’ve come across Livestream’s Meevo, a $499 video camera built for interactive broadcasting that automatically zooms in on talent and creates the impression of a multi-camera setup from a single device....
National Company King Arthur Flour Upholds Family Tradition and Flourishes With Google
Companies who’ve survived for centuries are few and far between. Founded in 1790, King Arthur Flour is one of them. “We started as a family-owned flour company 227 years ago. The fact that we’re still selling flour as a major part of our business is amazing,” Bill Tine, vice president of marketing, said. Today, King...
How This Innovative Startup Drives Community Growth
Brothers Tony and Terry Pearce have one passion: making the world a softer place. “They're honestly ecstatic about helping people live life more comfortably,” Purple’s director of marketing, Bryant Garvin, said. The two engineers spent 20 years inventing revolutionary polymers that companies use to cushion everything from wheelchairs to basketball shoes. But their greatest creation...
Motorcycle Enterprise Revs Up Business with Google AdWords
For motorcycle riders and enthusiasts, RevZilla provides “everything but the bike.” They started out in 2007 as a little shop in South Philly. Today, they’re a thriving e-commerce enterprise operating out of an upsized Navy Yard office. They ship motorcycle parts and accessories all around the globe and in 2016 generated more than $100 million...