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21 Ways to Grow Your New Business Online

If you’re not growing your business online in the current climate, you will likely leave a lot of money on the table. As 2021 begins, we’re witnessing a fast-changing landscape. Due to the COVID-19 pandemic,...

byJo Barnes

December 7, 2021

5 Changes in Paid Advertising You Need to Know about Today

Any seasoned marketer will tell you the industry is always changing. In paid advertising, success depends in part on a marketer’s ability to adapt to today’s conditions. Generating billions of dollars in revenue each year,...

byAndrew Lowenbaum

June 1, 2021

WJR Business Beat with Jeff Sloan: Most Visited Websites on the Web (Episode 168)

On this morning's WJR Business Beat, Jeff breaks down the most visited websites in the world. The top five rankings, according to data from SimilarWeb, are as follows: Google.com YouTube.com Facebook.com Twitter.com Wikipedia.org Tune in...

byStartupNation

February 2, 2021

WJR Business Beat with Jeff Sloan: Brand Finance 2020 Report on the Most Valuable and Strongest Media Brands (Episode 84)

We're back with another episode of the WJR Business Beat, and this morning, Jeff is sharing details from the recently released Brand Finance Media 25 2020 Report. Facebook has just been named the world's most valuable...

byStartupNation

July 14, 2020

Bootstrapped and Global from Day One: The Story of Linktree

Linktree was created somewhat by accident in 2016, as a side project by myself, my brother, Anthony Zaccaria, and our friend, Nick Humphreys, to solve a problem we thought to be uniquely our own. At...

byAlex Zaccaria

July 6, 2020

How HalloweenCostumes.com Boosts its Business with Google

The Fallenstein kids were the envy of their neighborhood, thanks to mother Jenice’s creative, homemade Halloween costumes. In 1992, sisters Lisa, Heather, and Julie started renting out their old costumes from their garage. Brother Tom...

byStartupNation

October 31, 2019

4 Factors to Consider When Choosing Between TV and Online Video Ads

Not too long ago, video advertising was mostly done through television advertising. Aside from the ads theatergoers saw before a feature film, brands trying to win viewers’ attention had only one platform on which to...

byPeter Daisyme

October 17, 2019

How This Detroit Startup Built a Company to Keep Athletes Safer

“A relentless pursuit to protect athletes” is what drives Xenith, an industry leader in football helmet technology. Before Xenith, decades passed with only minimal innovation in helmet design, president Ryan Sullivan says. The company’s mission,...

byStartupNation

May 24, 2019

10 Low-Cost Tools to Get Started with Influencer Marketing

This is the year for influencer marketing. Heard that before? That’s because year after year; influencer marketing growth has eclipsed expectations. A recent study of marketers found that 84 percent of businesses have a campaign...

byMichael Quoc

May 1, 2019

How the Eco-Friendly Natural Baby Company Achieved 32 Percent Annual Growth

When Kim Ormsby was pregnant with her second child, she realized how difficult it was to shop for organic baby products. “There was no physical place to buy cloth diapers or wooden toys, and even...

byStartupNation

April 22, 2019

How You Can Become an Influencer in a Competitive Niche

What can you do to stand out as in influencer on YouTube? How can you make an impact and inspire people on Instagram? How do you become that infamous social media influencer? Becoming an influencer on...

byEric Siu

February 6, 2019

A Bootstrapped Startup’s Guide to Podcasting

Even if you don't regularly listen to podcasts yourself, you’re probably familiar with the praise they’ve recently received as a marketing tool. With an estimated 73 million monthly listeners in the U.S. alone, podcasting offers...

byWill Fraser

June 25, 2018

9 Ways You Can Automate Social Media Marketing

Today, there are more ways than ever to get your brand messaging out there. Facebook posts, tweets, Instagram stories, and writing blog posts are just a few of the myriad tools you can use to...

byThomas Smale

June 18, 2018

4 Sneaky Ways to Add a Persuasive Call to Action That Gets Noticed

If you’ve been actively creating content for brands in the social space for a while now, chances are you’re familiar with what it means to include a call to action, or CTA, and its overall...

byMyCorporation

April 30, 2018

Entrepreneurs, is Your Product Fit For the Market?

As an entrepreneur, you may think that some of your ideas are pure gold. In these scenarios, it's easy to jump the gun and start planning your product's name, marketing campaigns, various features, etc. But...

byJustin E. Crawford

February 26, 2018

How to Invest in Facebook Ads, Create Engagement, Get Clients and Build Your Brand

When it comes to creating a strong personal brand and getting clients at the same time, Facebook advertising can help you achieve this objective quickly. Not only because the platform has a lot of different...

byHernan Vazquez

February 7, 2018

How Your Startup Can Benefit From Livestreaming

You’ve probably seen interactive broadcasting in your Facebook feed recently, those live videos created by friends and streamed directly to your news feed. Maybe you’ve come across Livestream’s Meevo, a $499 video camera built for...

byJT Ripton

January 5, 2018

National Company King Arthur Flour Upholds Family Tradition and Flourishes With Google

Companies who’ve survived for centuries are few and far between. Founded in 1790, King Arthur Flour is one of them. “We started as a family-owned flour company 227 years ago. The fact that we’re still...

byStartupNation

November 17, 2017

How This Innovative Startup Drives Community Growth

Brothers Tony and Terry Pearce have one passion: making the world a softer place. “They're honestly ecstatic about helping people live life more comfortably,” Purple’s director of marketing, Bryant Garvin, said. The two engineers spent...

byStartupNation

November 15, 2017

Motorcycle Enterprise Revs Up Business with Google AdWords

For motorcycle riders and enthusiasts, RevZilla provides “everything but the bike.” They started out in 2007 as a little shop in South Philly. Today, they’re a thriving e-commerce enterprise operating out of an upsized Navy...

byStartupNation

October 25, 2017