Woman using Macbook for online shopping

LISTEN: Is Amazon or Google the Top Driver of Consumer Purchases?

Roth MKM’S 2023 millennial survey is out, and Amazon is now pushing Google as a top source for consumer inspiration and information when it comes to making purchases.

Nearly 40% of respondents pointed to Amazon as their top source. As for social media, YouTube leads the pack for about 30% of millennials, followed by TikTok at 24%.

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

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