Browsing Tag

google

138 posts
quality content
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What Quality Content Means to Google

Many digital marketers, bloggers and webmasters often ask themselves: What is quality content and how do you make it? To answer such questions, you can’t just talk about content marketing. You need to go deeper than that. You need to understand what quality content means in the eyes of Google. Why’s that? Well, Google loves...
google-mobile-first-algorithm.png
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Google’s Mobile-First Algorithm Could Kill Your Business

Unless you are a supervillain, or hiding from the authorities, a cloak of invisibility is not necessarily a good thing. Google's mobile-first algorithm is key to ensuring your business is visible to your customers. When you’re in business, and you are looking to use your digital presence to drive customers and revenue, invisibility, most definitely,...
wjr business beat
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WJR Business Beat with Jeff Sloan: This is Where U.S. Consumers Begin Their Product Searches (Episode 152)

By now, we're all familiar with the record-setting numbers associated with shopping online on Black Friday and Cyber Monday, but a closer look reveals important changes in consumer behavior in the online shopping experience that require all merchants to take note. Most consumer searches start with Google, right? Wrong! According to a recent survey from...
startup myths
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Startup Myth: Is it Better to Be First to Market or Not?

The following is an adapted excerpt from "Startup Myths and Models: What You Won’t Learn in Business School." Published by Columbia Business School Publishing. Copyright © 2020 by Rizwan Virk. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here You have to be first to market is one of the most...
wjr business beat
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WJR Business Beat with Jeff Sloan: Big Tech Showing Positive Revenue Growth Amid COVID-19 (Episode 49)

The big tech companies, including Google, Apple, Facebook, Amazon, and Microsoft, have proven their staying power through the COVID-19 crisis. All five have seen positive revenue growth over the same quarter in 2019. On this morning's WJR Business Beat, Jeff dives into the Statista study results further, including the following growth over Q1 2019: Amazon up...
startupnation business beat
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WJR Business Beat with Jeff Sloan: Big Five Tech Companies (Episode 32)

In a time when small businesses need help more than ever, the big five tech companies are stepping up. These five companies, including Google, Facebook, Amazon, Microsoft, and Apple, are not only providing additional resources to small business, but also much needed funding. As reported in visualcapitalist.com yesterday, these five companies have a combined market...
remote
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5 Smart Tools All Remote Entrepreneurs Need in Order to Succeed

In the age of startups, most of us know working at home isn’t just a privilege — it’s a necessity. After all, most of the world’s biggest companies didn’t start in a board room or a sea of cubicles. Google, Apple and Amazon all got their starts in the humblest of places: the garage. It’s...
Everything For Your Party
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How Google Transformed This Party Planner’s Business

As a single parent, Gladys Hurtado worked several jobs throughout her son’s childhood to ensure that they always had a secure income. One of those jobs was as a manager at a banquet hall. When her son graduated from college, she took a risk and turned her 14 years of event-coordination experience into Everything For...
halloweencostumes.com
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How HalloweenCostumes.com Boosts its Business with Google

The Fallenstein kids were the envy of their neighborhood, thanks to mother Jenice’s creative, homemade Halloween costumes. In 1992, sisters Lisa, Heather, and Julie started renting out their old costumes from their garage. Brother Tom joined in part-time while studying computer science in college. After graduation, he decided to scare up new business by selling...
Harry Barker
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Harry Barker Shares its Secret to Double-Digit Annual Growth

New York fashion model and Broadway fire-eater Carol Perkins began hand sewing dog beds, robes and toys while recovering from a life-threatening brain tumor. “She was homebound and looking for a positive distraction,” marketing director, Sarah Lovingood, says. “She started caring for her neighbor’s dogs while they were away and noticed their old, tattered dog...
search rankings
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Why Brick-and-Mortar Startups Need to Strategize Search Rankings Differently

Nowadays, it seems like everyone is an e-commerce entrepreneur. With the explosion of easy-to-use e-commerce platforms, Amazon FBA, Facebook Marketplace and an entire cornucopia of web-based solutions, it might seem like brick-and-mortar startups are an anachronism. This is readily apparent if you look at the way we approach search rankings. E-commerce stores approach search rankings...
multigenerational
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Remixing the Workforce: How to Lead and Succeed in the Multigenerational Workplace

The following is excerpted from "The Remix: How to Lead and Succeed in the Multigenerational Workplace" by Lindsey Pollak published by HarperBusiness. The Entrepreneurial Remixer: Jon Steinberg Jon Steinberg is the former president of BuzzFeed and currently founder and CEO of Cheddar Inc., a millennial- and Gen Z–focused news network. A true remixer, Jon analyzed the...
Xenith
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How This Detroit Startup Built a Company to Keep Athletes Safer

“A relentless pursuit to protect athletes” is what drives Xenith, an industry leader in football helmet technology. Before Xenith, decades passed with only minimal innovation in helmet design, president Ryan Sullivan says. The company’s mission, he adds, is to “develop the most advanced protective equipment, from helmets to shoulder pads and other accessories.” They proudly...
domain
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Winning the Domain War: Startup Lessons from Ugly Domain Mishaps

Domains have become the coveted real estate of the internet. Similar to finding the right brick and mortar with plenty of visibility and foot traffic, securing the right domain can significantly enhance your presence online. Domains can have significant consequences on your business if not secured and managed properly. Deciding on and registering a domain...
Pie Junkie
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Pie Junkie Uses Google to Bring Customers in for a Slice

For Oklahoma moms Darcy Schein and Leslie Coale-Mossman, business began with one homemade pie at a time. "Leslie and I started out just spending time cooking for our kids," Darcy says. "We quickly figured out that we had a lot of friends who wanted help in the kitchen. So in 2010, we started a small...