Haden Kirkpatrick is the director of marketing strategy and innovation at Esurance, where he is responsible for all initiatives related to product and service innovation. He manages the annual planning processes for the marketing and service business units. Haden is an innovator who is constantly thinking about how IoT, blockchain and machine learning will impact the insurance industry. He is also a mobile guru, aspiring yogi and mixed martial artist.
In the age of startups, most of us know working at home isn’t just a privilege — it’s a necessity. After all, most of the world’s biggest companies didn’t start in a board room or a sea of cubicles. Google, Apple and Amazon all got their starts in the humblest of places: the garage. It’s...
March 13, 2020
For service-based businesses like software providers, getting customers can be tricky. Before people commit to a monthly subscription for a service, they need to try the product to make sure it meets their unique needs. This demand gave birth to the freemium model, where customers are given a trial period (typically 30 days or longer)...
April 11, 2018