Will Fraser is CEO and co-founder of SaaSquatch. At SaaSquatch, he works with some of the world’s largest companies to build digital growth channels that touch millions of people around the globe. He is passionate about helping innovative, digital companies grow their customer lifetime value through special offers, reward and loyalty programs.
Even if you don't regularly listen to podcasts yourself, you’re probably familiar with the praise they’ve recently received as a marketing tool. With an estimated 73 million monthly listeners in the U.S. alone, podcasting offers today’s advertisers a new (and effective) way to reach a large number of consumers. Consider, for example, that podcast listeners...
June 25, 2018