wjr business beat

WJR Business Beat with Jeff Sloan: Brand Finance 2020 Report on the Most Valuable and Strongest Media Brands (Episode 84)

We’re back with another episode of the WJR Business Beat, and this morning, Jeff is sharing details from the recently released Brand Finance Media 25 2020 Report.

Facebook has just been named the world’s most valuable media brand, according to the report, with a brand value of $79.8 billion. Other notable media giants coming in amongst the top 10 include Disney, YouTube and Netflix.

Tune in to the WJR Business Beat segment below to learn more about the rankings:

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WJR Business Beat Transcript

Good morning, Kevin, this report is hot off the presses. The Brand Finance Media 25 Report, which ranks the world’s most valuable media brands, is now out. And just when you thought they might be down and out, if not on their way out, Facebook comes in at number one. Facebook has indeed just been named the world’s most valuable media brand, according to the Brand Finance Report.

This marks the first time that the independent brand valuation consultancy has included social media, and Facebook stormed into the media rankings in first place with a brand value of $79.8 billion, says the report.

Facebook, of course, has over 2.5 billion active monthly users, and it’s the most popular social media platform in the world. And this brand continues to roll and post profits well above analyst expectations, in spite of recent advertising boycotts and various scandals. Facebook is on a roll and its outpacing analysts’ expectations well above what it was expected to do.

Other notable media giants coming in amongst the top 10 include Disney, last year’s number one finisher, this year comes in at number two with an estimated brand value of $56 billion. YouTube comes in at number three with an estimate of brand value of $44 billion. And how about upstart Netflix at number six, with a brand value of $22 billion.

Other points of interest, Fox was fastest falling media brand with a 47 percent decrease in brand value. Now down to $8.4 billion, moving it to number 12 in the rankings. Sirius XM was the fastest growing brand, showing 33 percent valuation growth to reach a $5 billion brand valuation. YouTube and Netflix are cited as media brands to watch given their accelerated growth. Media, like many other businesses, is changing right before our eyes.

A closer look makes clear another way this pandemic is reshaping consumer habits and reshaping the business landscape along with it. So, if you’re an entrepreneur, look for opportunity where the action will be in the future, not where it’s been.

I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.

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