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57 posts
startupnation business beat
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WJR Business Beat with Jeff Sloan: Jack Dorsey (Episode 30)

Earlier this week, tech entrepreneur and founder of both Twitter and Square, Jack Dorsey, announced he will donate $1 billion of his personal net worth to aid in the COVID-19 crisis. In his announcement on Twitter, Dorsey noted that after the pandemic is disarmed, the focus will shift to girls' health and education and to fund universal basic...
social media
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6 Ways to Master Your Startup’s Social Media Marketing

Maybe you’re using social media, but don’t feel like you’re maximizing your efforts. Maybe you’ve resisted jumping on the bandwagon thus far and realize you can no longer ignore what others are saying is a powerful marketing channel. Using social media isn’t complicated, but it can help to have a few tried-and-true tips to get...
time management
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5 Time Management Tips to Help Get Your Business off the Ground

“How can I manage my time better?” is a question that crops up with alarming regularity. For entrepreneurs, this can have serious implications on their business. Luckily, there are steps they can take to prevent a productivity gap from opening. Bryan Hunter, head of digital marketing at Instant Offices says, “It’s important to think ahead, and to...
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Introverted Entrepreneurs Are Actually Better at Networking: Here’s Why

The following is excerpted from "Taking the Work Out of Networking: An Introvert’s Guide to Making Connections That Count" by Karen Wickre. Copyright © 2018 by Karen Wickre. Reprinted by permission of Touchstone, an Imprint of Simon & Schuster, Inc. Networking is more about farming than it is about hunting. —Ivan Misner The fact is...
content marketing
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The Best Kept Secret in Content Marketing: Steal What Works

Content marketing can be difficult for entrepreneurs for a number of reasons. The basics usually seem simple, but when it comes to creating value, things can become more complicated. Often, the number one question that startups have about content marketing is how to come up with ideas. And how do you know if those ideas...
social media
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9 Ways You Can Automate Social Media Marketing

Today, there are more ways than ever to get your brand messaging out there. Facebook posts, tweets, Instagram stories, and writing blog posts are just a few of the myriad tools you can use to promote your content and engage with followers and customers. But with so many options comes something of a problem. Soon,...
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How Startups Can Leverage Twitter to Find and Close More Leads

Over the past decade, we’ve seen the unstoppable rise of social media. It’s a multi-billion dollar industry with platforms that grab and retain user attention. It is, in short, the ideal battleground for brands to advertise and gain new business. Below, we will look at how any startup can drive revenue by finding more leads...
venture capitalists
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Why Venture Capitalists and Angel Investors Look at Teams, Not Ideas

Many would-be entrepreneurs spend hours, weeks and maybe even years working on the “perfect” idea to attract venture capital funding. They travel from coast to coast, setting up meetings and refining their idea. However, the reality, according to the Harvard Business Review, is that historically, less than 1 percent of U.S. companies have raised capital...
business name
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4 Ways Your Business Name Impacts Your Bottom Line

Your business name is more than just a buzzy moniker. While a great business model is certainly a key component to success, awesome names like PayPal, Twitter, SalesForce, Uber and Apple surely had something to do with these amazing companies’ rise to success. You too can harness a great name to start your business off on the...
Brand management
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4 Lessons in Brand Management from the Twittersphere

Twitter for businesses is a notoriously difficult beast. With a climate that’s ripe for reactionary statements and recycled jokes, it can seem hard to get a serious message across, let alone an earnest bit of branding. You only have to look at the numerous failed hashtags to see how a message with honest intentions can...
Twitter analytics engagement
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Improve Your Engagement with These Twitter Analytic Tips [Infographic]

Twitter allows for intimate engagement between a startup and its audience, and those small businesses active on Twitter have reaped the rewards. For example, 57 percent of users discovered a small- or medium-sized business thanks to Twitter, and a majority of them ended up following the company. Furthermore, half of those users followed through and shopped at...
Email marketing
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3 Innovative Ways to Strengthen Your Email Marketing Pre-Launch

Successfully launching a product or service shouldn’t be too hard, right? After all, there’s really not much to it—simply create something great, toss a few bucks into an ad or two and optimize your site for incoming traffic. Once complete, kick back, relax and watch your wealth climb! Does any of the above sound too...
Twitter Leapfrog Method
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Revolutionizing Content Promotion with the Twitter Leapfrog Method

Blogging isn’t as easy as it used to be. Five years ago, you could write a 500-word article about a topic that you were an expert in and expect hundreds, if not thousands, of people to find that article. Marketers saw how impactful blogging was, and began pushing out new, 500-word articles as frequently as...
Social media content
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Social Media Content: Unicorn vs. Horse

I saw the cartoon above online searching for images for another post. Immediately I knew it would one day be a post of its own. Partially because I love Matt Groening's sense of humor and the incredible diversity of messages he's put on this chalkboard over the years. (Note, this one is not actually from an episode...
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Q&A with Mark Kaye on Snapchat for Business

Earlier this year, mobile messaging app Snapchat surpassed Twitter in daily usage. Savvy brands and entrepreneurs now use Snapchat for business in order to connect with fans, but unlike other social media platforms where messages and photos live on, snaps (the images shared on Snapchat) can have a limited shelf life and self-destruct within a...