Rebecca Wessell

6 posts

Rebecca Wessell heads up the small business team at ValuePenguin, a website dedicated to helping consumers and business owners make better financial decisions. Prior to joining ValuePenguin, Rebecca worked as a consultant at EY, where she advised global financial institutions on business and technology strategy.

Through Mentoring, Angel Investors Offer More Than Just Money

Captaining a new enterprise is like constructing a parachute after you’ve been thrown out of a plane: It’s difficult, it’s dangerous, you’re pressed for time and a wrong decision can be fatal. When faced with...

byRebecca Wessell

June 17, 2022

When Insurance Will (and Will Not) Cover Your Side Hustle Property

Around 44 million Americans have taken up what's known as a side hustle. The number of people getting these extra jobs to supplement their income includes about 40 percent of all millennials in the U.S....

byRebecca Wessell

October 11, 2018

Beyond Facebook and LinkedIn: Social Media Strategies for Your Business

If you are self-employed or run a startup, not using social media to help boost sales is like going to the plate with a 6-inch bat—you're much more likely to strike out. What many entrepreneurs...

byRebecca Wessell

June 6, 2018

What Goes In to Market Research and How Much Does it Cost?

Market research, the process of gathering information about consumers' preferences, is an important component of your startup's marketing plan. It provides vital feedback about your offerings and those of your competitors, and it can include...

byRebecca Wessell

April 13, 2018

How Debt Stacking Can Threaten Your Business

Debt stacking can destroy your business, yet many entrepreneurs are unfamiliar with the term. Debt stacking is when a business takes out multiple, overlapping loans and/or merchant cash advances without paying off earlier loans, and...

byRebecca Wessell

March 28, 2018

Will Your Good Idea Be a Good Business?

A good idea and entrepreneurial spirit are certainly required if you want to establish a new business. But many entrepreneurs find out the hard way that the most critical success factor is opportunity. Great ideas...

byRebecca Wessell

February 12, 2018