AJ Ghergich is the founder of Ghergich & Co., a marketing agency that focuses on integrating SEO, social media and content marketing. He has experience in running his own consulting agency and an e-commerce enterprise.
Twitter allows for intimate engagement between a startup and its audience, and those small businesses active on Twitter have reaped the rewards. For example, 57 percent of users discovered a small- or medium-sized business thanks to Twitter, and a majority of them ended up following the company. Furthermore, half of those users followed through and shopped at...
March 29, 2017