Tyler Hakes

17 posts
Tyler Hakes is the strategy director at Optimist, a full-service content marketing agency. He’s spent nearly 10 years helping startups, agencies and corporate clients with strategic content marketing and SEO.
content marketing
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The Best Kept Secret in Content Marketing: Steal What Works

Content marketing can be difficult for entrepreneurs for a number of reasons. The basics usually seem simple, but when it comes to creating value, things can become more complicated. Often, the number one question that startups have about content marketing is how to come up with ideas. And how do you know if those ideas...
entrepreneur
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How Quitting My Job and Becoming an Entrepreneur Unleashed My Creativity

Two years ago, I had it all. I was working for a venture-funded company, we were growing, and I was in a leadership position with a decent equity stake. Honestly, I was living the dream, and I loved it—for a while. But, something just wasn’t right. I can’t tell you exactly when or why I started to feel...
content marketing
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Why Content Marketing Doesn’t End with a Pageview

One of the most common mistakes that I see when it comes to content marketing is lack of strategy. Most companies know that they need a plan for their content marketing, from content ideas to an editorial calendar to their voice/tone. But this is not the same thing as having a strategy. A content marketing...
content marketing
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Why Content Marketing is a Smart Investment

If there’s one thing that I find myself saying over and over again, it’s this: "Content marketing is not a path to overnight success." Obviously, I believe in the power of content marketing to help build companies. I know, first hand, that it’s an incredibly effective strategy for building your audience, growing traffic, and generating sales,...
content marketing
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The Future of Content Marketing: 3 Technology Trends to Watch in 2018

As we look forward into 2018 and beyond, there are a number of technology trends that will shape the future of content marketing. New platforms, systems and tools are shaping the way that marketers and brands reach their audience. The prospect of a shifting landscape can be scary, but with the right understanding of coming...
entrepreneurship
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Zero to Half a Million: Year One Lessons in Entrepreneurship

In 2017, I shared a lot of thoughts, ideas and tactics for successful content marketing. But, that entire time, I was also experiencing my first year of entrepreneurship. In December of 2016, I launched my content marketing agency, Optimist. We set out to help startups, agencies and nonprofits use content to drive traffic and grow their...
customer experience
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What Startups Need to Know About Customer Experience

For startups of all types, it can be confusing how to best take stock of and manage the sales process from the customer perspective. Many outdated ways of thinking have either changed or become obsolete. There’s an increase in companies shifting from thinking about their customers through the lens of a buyer’s journey or traditional sales...
content marketing
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What a Successful Content Marketing Team Looks Like

Content marketing remains one of the smartest investments a startup can make in the growth of their company. However, it’s not necessarily “cheap," as it takes a large investment of time and/or money to be effective. Too often, companies try to kick off content marketing efforts with a barebones team. They set out and hire a...
content marketing
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Grow Your Business by Integrating Content Marketing and Social Media

Rarely does any marketing strategy or tactic live on its own. This is especially true in the online world, where a buyer’s journey often touches many different paths. SEO drives people to your site, email brings them back and social media keeps them engaged for years to come. The point is that most successful marketing...
audience
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Roles, Goals and Worries: A Simple Framework for Understanding Your Audience

One of the key elements of an effective content marketing strategy is defining your audience. We often hear about developing personas for our key audiences. One simple framework you can use to develop your personas and create insightful, actionable profiles of your audience is RGW, or roles, goals and worries. I previously touched on this approach...
content marketing
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The No. 1 Content Marketing Mistake Startups Make

There is a lot to learn when it comes to content marketing. It can be overwhelming for startup founders who are looking for information on how to implement content marketing and use it to grow their business. In the past, I’ve written on a lot of strategies, tactics and metrics that should go into your content marketing...
Content marketing
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7 Ways to Know if Your Content Marketing is Actually Working

I’ve talked a lot about content marketing and how to do it effectively. How do you actually know if all the time and money that you’re investing in content is actually paying off? The obvious measure that most people use is traffic: website visits, sessions and pageviews. However, traffic on its own really doesn’t tell you...
marketing strategy
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5 Ways to Integrate Content Into Your Existing Marketing Strategy

If you’ve gotten a start on your marketing strategy but haven’t quite figured out how content fits in, this article is for you. Many companies know they should or could get started with content marketing, but they don’t necessarily see how the pieces fit together. The truth is that this kind of an integrated approach...
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How to Create Long Term Value with Content Marketing

Creating great content is expensive. As many entrepreneurs quickly find out, it’s usually not as simple as just hiring someone to write content and then posting it to a blog. There’s no magic in words on a page. Even if you invest heavily in creating great content, it can sometimes seem like a never-ending rat...
Content marketing
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5 Steps for Building a Simple Content Marketing Framework

The year 2017 is now underway and many startups are looking for new ways to bolster growth and increase engagement within their communities. We’ve seen time and time again that content marketing is an approach that can create long-term value for a brand and serve the needs of a business. But if you’re new to content...