Big Business Helping Small Business: A New Era of David and Goliath?
Heather Schuck is a passionate entrepreneur who lives up to her "Lil' Firecracker" nickname. While she may joke about her "fun sized" 5'1″ petite frame or her nationally celebrated 4th of July birthday, she's serious about bootstrapping, inspiring mom entrepreneurs, and the power of content marketing.
She is well known for using innovative and cost-effective strategies to secure high profile media placements including mentions on Oprah, The Today Show, Early Show, USA Today, and an appearance on Extreme Makeover: Home Edition. She is an expert in utilizing celebrity product placements as a tool for catapulting sales. Celebrity fans include Demi Moore, Oprah, Britney Spears, Kate Hudson, Angela Bassett, Holly Robinson Peete, Tia Carerre, Lisa Rinna, and Brooke Burke to name a few.
Heather Schuck‘s journey into entrepreneurship is a classic rags to riches tale of overcoming all odds. Despite her lack of fashion or business experience, Heather was able to turn her failed eBay hobby into a multi-million dollar company with distribution in national retailers such as Target, JCPenney, and Sears. As an early adopter and believer in the power of community, Heather Schuck has immersed herself in online outreach such as blogging, social media, and video broadcasts since 2003. Her strong identification with the mom audience and sincere appreciation for supporters led to the launch glamaLIFE.com in 2010. She is also the Host of the web series Fit and FearLESS Files that inspires women to overcome mom guilt and embrace their dreams.
Recognized as a strong advocate for small business, Heather welcomes the opportunity to help fellow entrepreneurs replicate her successes. She has spent the last seven years as a bootstrap entrepreneur and has developed numerous best practices for working smarter-not harder. As a business coach, Heather can train you to utilize her tactics and strategies while providing heartfelt encouragement and support. Areas covered include business strategy, company branding, leveraging celebrity marketing, social media integration, influencer outreach, achieving marketing ROI, media outreach/PR, creating work/life balance, and optimizing your operations for maximum efficiency. If you are losing hope in your small business and need a seasoned expert with credibility and a proven track record of success, click here to hire her. Heather Schuck can be contacted at firstname.lastname@example.org.
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We have all heard the horror stories of big business pitted against small business. The classic David and Goliath tale played out from Wall Street to Main Street with all kinds of financial causalities in their wake. While the tales may differ, the moral is the same. The big fish will always try to eat the little fish. As I walked the floor at SXSW this past month, I was a bit surprised to find some new tales in the making that blow these stereotypes out of the water.
One in particular is Microsoft‘s launch of its WebsiteSpark program. The program is geared toward small web design firms of ten or less employees and allows them to tap into the full resources of Microsoft for a mere $100 exit fee after program completion. Website Spark not only puts you in touch with Microsoft’s network of partners and experts for training and sales leads, but it also gives you the opportunity to showcase your work in their marketing and networking events. The real beauty of the program, however, is the free access and training for their full-featured software such as Expression, Silverlight, SQL Server, Windows Server, and Visual Studio. That alone is a goldmine to any cash deprived start-up.
While Microsoft’s new effort certainly isn’t completely altruistic, it is well received. They are looking to build brand loyalty that will translate into lifelong Microsoft customers and who could blame them. I commend their efforts supporting the web design and development community and I can’t wait to see how the WebsiteSpark program graduates fair in the real world. A new era of David and Goliath has been born.
(click to watch video)
Have your heard of any other tales of big business’ helping small business? If so, I’d love to hear them! Just comment below or email me email@example.com