Browsing Tag
web design
17 posts
Effective User Interface Improvements to Skyrocket Website Conversions
One of the most significant barriers for websites to get conversions is the website itself, specifically due to the user interface (UI) and user experience (UX). Today, there are many ways to build a unique website without spending too much time or resources. These easy tweaks will help boost user experience and boost the website's...
6 Essential Web Design Elements to Boost Your Website’s Conversions
As a business owner, the primary goal of your website is to convert visitors — whether the conversion is an email subscription, a lead for email newsletter subscription or a purchase. After all, what’s the point of driving traffic to your website if users don’t really engage with your content and convert? Yet so many...
3 Types of Design Your Early-Stage Company Should Focus on
We’ve learned a lot at Aesthetic about how early stage companies can best leverage design to become more valuable, and we’re excited to share our learnings from working with more than 100 companies over the last 18 months. We hope this will be helpful to the entire startup community, especially founders that are just getting...
Why E-Commerce Sites Must Address Web Accessibility During COVID-19
The COVID-19 pandemic has shut down school systems, forced businesses to close their doors and has completely changed our normal way of living as we adapt to social distancing and stay at home orders. While retail foot traffic is down significantly, e-commerce sales have spiked. A report from Barron’s revealed that e-commerce sales in the...
4 Signs Your Startup’s Website Isn’t Accessible (and the Trouble That Could Cause for Your Business)
Web accessibility is becoming an increasingly talked-about issue, and for good reason. The basic concept of web accessibility is that everyone should be able to access content on the internet — even if they have a disability. The concept of web accessibility largely stems from the Americans with Disabilities Act (ADA), a key civil rights...
5 Visual Website Upgrades For Your Startup to Implement in 2019
Perhaps this is the year you finally start your business. On the other hand, maybe you’re an established startup that has had the same website for the past few years with little to no updates. If that's the case, it's likely that you are way past due for an upgrade. Bad web design can sabotage everything...
6 Essential Social Media Marketing Hacks to Grow Your Business
When it comes to running your startup, you need more than just the skill to sell your product or service. You need a strategy. While many resources will offer guidance, there is no “one-size-fits-all” guide. Running your business is often a process of trial and error, and the same goes for social media marketing. Social...
12 Startup Web Design Trends to Give Your Brand a Boost
When it comes to startup brands, a good website design can help you stand out from the crowd. Seamless navigation, clever illustrations and exciting video are just a few elements that can elevate a design and take a brand from good to great. Plus, startups need all the help they can get to ensure they...
Take a Closer Look: Is Your Startup’s Web Content Designed For Success?
When we talk about design, it’s typically through a visual lens: we design the aesthetic experience of a website or a company’s logo. In the age of big data, however, it’s also possible to use analytic feedback to design your web content. By drawing on knowledge of prior content and customer response to your site,...
7 Brand Elements to Consider When Developing a Website
If you want to build a successful website for your company, you need to have a strong, consistent brand at the center. The problem is, few new entrepreneurs understand exactly what a “brand” is supposed to be, or how to define it for their developing web presence. Identifying your startup's brand elements, and how they’re...
How to Choose the Right Website Builder
If you own a business, you may need a website. Sure, you can have a social media account (or several), but a website is home base. It’s where you showcase your products and services, host your content, gather leads and really establish credibility. That said, one of the biggest problems that new business owners face is...
The No. 1 Tool Your Startup Needs for Successful Internet Marketing in 2018
Over the past couple of years, DIY website builders have become the go-to for many entrepreneurs and startup businesses. From platforms like Wix and Weebly to Squarespace, the perceived value for freelancers and small businesses is a low-cost solution which makes it easy to build a nice website that is “SEO-friendly.” While website builders have...
Your Startup’s Website: A Complete Checklist
When you get your website right, it will do all the hard work for you. It will generate new customers, clients and sales. It’s often the first impression your business makes, so there’s a lot at stake when it comes to building your website. As an entrepreneur, you’ve already got the necessary vision to take...
5 Ways to Create a More Engaging Website Experience
On the surface, starting a company seems fairly easy, right? There are more than 18 million businesses in the U.S. alone, so how hard could it be? Well, starting a business isn’t rocket science, but creating a successful business can be much more challenging. Successfully entering today’s corporate sector is no simple feat—about 8 of 10 entrepreneurs’...
David Cosgrove Los Angeles Web Design Gives Your Web Presence Pizzazz
David Cosgrove Los Angeles Web Design in the Top 100 and in the Top 10 of the "Most Glamorous, Most Slacker-Friendly" Categories Congratulations to David Cosgrove Los Angeles Web Design, located in East Granby, CT, for being named in the Top 100 for 2014 Home-Based 100 Business Winners and in the Top 10 of the...
Big Business Helping Small Business: A New Era of David and Goliath?
We have all heard the horror stories of big business pitted against small business. The classic David and Goliath tale played out from Wall Street to Main Street with all kinds of financial causalities in their wake. While the tales may differ, the moral is the same. The big fish will always try to eat...
Cool Company of the day: Template Monster
Not quite sure how to design your web site? Want to avoid the expenses of working with designers to come up with and build out a design? We were turned on to a great solution by Brian, our web manager. And he's right - you need look no further than TemplateMonster.com, a site that has...