Jayneberinger64, Author at StartupNation

The Top 5 Accounting Mistakes Startups Make

Our team has worked with hundreds of startups, and year after year we inevitably come across the same common issues around financial reporting. There are remedies for these accounting mistakes, but it’s crucial to flag...

by Jayneberinger64

November 4, 2021

How to Plan Successful In-Person Events in a Post-Pandemic Landscape

The pandemic changed how people interact with one another, but it could not squash the need for in-person connections that engage audiences. As vaccines roll out and restrictions ease, in-person events are slowly returning: A...

by Jayneberinger64

July 8, 2021

5 Ways to Deliver Value to Your Customers and Boost Sales

Yesterday, I received the following email from a customer, whom I had spoken with on the phone earlier when she was having trouble with a discount code: “This company is a true old fashion customer...

by Jayneberinger64

May 5, 2021

From Employee to Entrepreneur: Becoming Your Own Boss in 2021

Plenty of people dream of launching their own business, but then they undermine themselves, coming up with reasons to put off their dream just a little longer. And then they put it off again. And...

by Jayneberinger64

January 20, 2021

5 Actionable Ways to Grow Your Side Hustle Using SEO

Launching a side hustle takes a lot of work, and if you want to eventually grow yours into a full-time business, you cannot afford to ignore Search Engine Optimization (SEO). There are an estimated 5.8...

by Jayneberinger64

September 21, 2020

Try These 10 Proven Tactics to Increase Your E-Commerce Sales

Now more than ever before, entrepreneurs and small business owners are realizing the power of e-commerce compared to traditional brick-and-mortar stores. With a web-based business, your virtual doors are open to the whole world, and...

by Jayneberinger64

May 11, 2020

Website Security 101: 9 Simple Ways to Protect Your Site Against Hackers

If your website has ever been hacked, you know how much of a pain it is. If you haven’t been hacked, it may just be a matter of time. Google Safe Browsing data shows that...

by Jayneberinger64

February 1, 2020

3 Simple Ways to Bring More Loyal Clients to Your Business

Bringing more loyal clients to your business isn’t easy. But it is critical. Finding the diamond in the rough clients can take years of hard work. Relying on referrals and expecting a client to fall...

by Jayneberinger64

July 11, 2019

7 Tactics for Promoting, Sharing and Repurposing Your Blog Content

Are you crafting amazing pieces of content? You know, that legendary 10x content everyone keeps talking about? If so, that’s a great start. But what good is incredible content if no one sees it? All of the...

by Jayneberinger64

March 20, 2019

4 Email Marketing Promotion Tactics to Boost Your Next Piece of Content

by Jayneberinger64

March 13, 2019

7 Social Media Promotion Tactics to Try With Your Next Piece of Content

by Jayneberinger64

March 7, 2019

5 Visual Website Upgrades For Your Startup to Implement in 2019

Perhaps this is the year you finally start your business. On the other hand, maybe you’re an established startup that has had the same website for the past few years with little to no updates. If...

by Jayneberinger64

January 16, 2019

How Entrepreneurs Can Use Events as a Lead Generator

Research shows that 75 percent of B2B marketers believe that in-person events are the most effective lead generation strategy, above even blogging and social media. That doesn't come as much of a surprise. Real-life experiences are simply...

by Jayneberinger64

October 14, 2018

This Authority Marketing Expert Shares Lessons About Promoting Your Personal Brand

Even after the more than 13 years since I founded what is now Advantage|ForbesBooks, I am still sincerely gracious and humbled when I am called the “authority-building expert.” I am self-aware enough to know this...

by Jayneberinger64

June 26, 2018

My Top 5 Must-Reads for Startup Founders in 2015

Founders Can Find Practical Startup Advice in Books When you're just starting out, you have a lot to learn. These five inspirational and educational books for startup founders offer practical advice to help you get...

by Jayneberinger64

March 12, 2015

5 Networking Tips for New Entrepreneurs

Networking: An entrepreneur's lifeline Networking is crucial for anyone's career, but when you're new to the entrepreneurial scene, or just launching a startup, a well-developed network can help your business thrive. Finding a way to network...

by Jayneberinger64

March 4, 2015

Planning For Growth: Setting Business Goals

Any experienced business owner will tell you that planning for growth and setting business goals is an essential part of successful business growth. Whether you’re just thinking of starting a business or you’ve got an...

by Jayneberinger64

October 9, 2014

4 Paths to Power PR

Want to promote your business? Want to see the media covering your firm in the morning newspaper, on your favorite news websites during the day or on the evening TV news? It’s achievable, but...

by Jayneberinger64

May 16, 2009

5 Small Business Promotion Tips for Tough Times

During an economic downturn, business owners tend to stop everything—even what was working. Here are five ways to promote your business and avoid being dragged down by recession woes. 1. AH, AH, AH, AH,...

by Jayneberinger64

May 11, 2009

5 Do’s and 5 Don’ts with the Media

Did you know that there are literally thousands of media outlets from newspapers to magazines to local and national TV shows, seeking story ideas on a regular basis? They are constantly seeking news angles, novel...

by Jayneberinger64

June 29, 2008