email marketing

4 Email Marketing Promotion Tactics to Boost Your Next Piece of Content

Are you crafting amazing pieces of content? You know, that legendary 10x content everyone keeps talking about? If so, that’s a great start. But what good is incredible content if no one sees it?

All of the precious time you spent creating that perfect post won’t yield any results if you don’t promote it properly. No matter how great, your content simply won’t circulate around the web on its own. You need to craft a solid content promotion strategy to ensure that your content gets the most reach, engagement and value for your business.

Email marketing is one tactic you can use to bypass newsfeed algorithms and advertising. Sending your content to your target audience’s inbox is a great way to get clicks and conversionsThese strategies will help you amplify your content marketing reach with every new piece of content you create.

Here’s where to start:

Send your content to your newsletter list

Once you start gaining subscribers, you can start promoting your content to them. If you publish new content on a daily basis, you may want to consider only promoting one piece of content a week or promoting your posts at the beginning of the week in a digest format, to avoid overwhelming your subscribers.

If you only publish content once or twice a week, and each piece of content is worthy of the publicity, then it probably doesn’t hurt to promote each piece to your mailing list as you publish them.

This is assuming you are not sending a lot of other promotional emails or chatbot messages on a weekly basis. While fancy newsletter designs can impress your subscribers, they are time-consuming. A simple, text-based message is often the best way to go. They’re easy for you to create and simple for your subscribers to access on both desktop and mobile.

Check out this one from Pipefy, for example:

Pipefy



As for chatbot technology, Landbot provides a stellar example of how to deliver content via email and even make it enjoyable:

Landbot
(Image source)

Repeat send your content to people who didn’t open it the first time

If you want to promote something heavily to your mailing list, you can also send follow-up messages to those who did not click on your content the first time around (assuming you are tracking your links).

Here’s how Buzzsumo does it:

Buzzsumo

While this follow-up message applies to a product rather than a piece of content, the idea and messaging are similar. Emails like this are a great way to reach out to those who have previously been unresponsive, but by following up, you may catch them at the right time now.

Add your content to your welcome email for new subscribers

Another way to promote your latest content is to include it in your welcome message to new subscribers. Yes, it means you will need to remember to update your welcome message as often as you publish new content, but at least your new subscribers will get to see your latest content.

Something like this email, again from Pipefy, is perfect:

Pipefy

Not only does this repurpose your content (more on this later), but it provides immense onboarding benefits and satisfies new and existing customers while establishing your brand as a thought leader.

For example, if you publish a blog post showcasing how to set up a chatbot utilizing your startup’s product, email it to new subscribers and place it the knowledge center (or equivalent) on your website for double the impact.


Sign Up: Receive the StartupNation newsletter!

Email marketing doesn’t end with your subscribers. Make sure everyone you contact via email sees your newest content by adding it as a link in your email signature. It’s a great way to get clicks from people you email regularly.

Conclusion 

Use email marketing to send your latest content to subscribers and industry contacts. If you do it right, this can be a non-intrusive ways of circulating your content to those who want to see it. Be proactive. Use these methods to help your precious content gain the following it deserves.

Tune in next week for the third and final part of this series, in which we discuss tactics for promoting, sharing and repurposing your startup’s content!

Total
1
Shares
Previous Article
passion

The Truth About Turning Your Passion Into a Successful Business

Next Article
industry

5 Reasons Why It’s Imperative to Immerse Yourself Into Your Target Industry

Related Posts
Read More

WJR Business Beat: We’re Spending Even More Time Online (Episode 411)

In today's Business Beat, Jeff tells us consumers are spending more time online and explains what businesses need to do to reach them. Tune in below for more details on how digital use has changed with the pandemic:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business...
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
top fintech startups
Read More

Top Fintech Startups in the Midwest 2022

The Midwest is rapidly becoming home to some of the best fintech startups in the country. Chicago, for instance, is becoming a top tech hub for fintech startups, seeing massive growth and funding for its companies. In Columbus, the city’s long history with top banking institutions has created a fertile ground for fintech startups to...
crypto
Read More

5 Ways to Leverage Crypto to Scale Your Business

For businesses to grow and scale, they need to find new and innovative ways to improve their products and services and make their business processes more efficient. One way that many businesses are achieving these goals is by tapping into the world of cryptocurrency. Cryptocurrency adoption among businesses and consumers has never been higher. It...