Browsing Tag
Email Marketing
160 posts
Looking to Boost Sales? Adopt These Top 5 Marketing Tips
As we embark on a new year, developing efficient marketing strategies to drive sales is crucial for your business’ growth. Although consumer buying habits changed significantly over the past 18 months, new tools and approaches also emerged to address those changes in behavior and conquer new and existing challenges. Starting the year off strong will...
WJR Business Beat: Top Marketing Channel in 2022? Email (Episode 351)
On today's Business Beat, Jeff Sloan talks about why small business marketers in 2022 believe that email is the top go-to channel to use. Tune in to the Business Beat below to learn more: Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of...
Content Marketing in the Metaverse: Grow Your Audience With 3D, VR, and More
As a startup founder or small business owner, you likely wear many hats and have a lot on your plate. Between managing finances, operations, and marketing, it can be hard to find time for everything. But one of the best things you can do for your business, especially early on, is work on your digital...
How to Create a Brand Awareness Strategy That Will Generate Buzz
Have you ever recommended a restaurant to your friends or traveled to a city solely because your neighbor couldn’t stop talking about it? If you answer yes to any of these questions, you have experienced the buzz—hyping something so much that people start talking about it. The concept of generating buzz to get consumers, marketers,...
Automate Your Marketing Process With These 12 Easy-to-Use Tools
Marketing automation is all about optimizing your campaigns to reap all the benefits of digital marketing. Investment for marketing automation technology is getting more sophisticated, projecting an increase of $25 billion by 2023. This staggering growth has been consistent since 2017 at an annual rate of 14%. This article will reveal 12 great tools that will easily...
The Top 5 Data-Driven Marketing Strategies for Conversions in 2022
Data-driven marketing is one of the hottest topics every marketer is raving about. But, what is it? Which are the most sought-after data-backed marketing strategies to watch out for in 2022? Clive Humby, the genius mathematician and data science entrepreneur, said, "Data is the new oil." Since then, countless marketers, data experts and entrepreneurs have...
13 Digital Tools Every New Business Needs
Modern startups run on digital tools. From communicating with customers, collaborating internally or protecting their assets, entrepreneurs should know that there’s a digital platform or service for everything. The truth is, those that don’t embrace technology risk being left behind, especially during the COVID-19 pandemic. In order to stay afloat, entrepreneurs must start off strong...
21 Ways to Grow Your New Business Online
If you’re not growing your business online in the current climate, you will likely leave a lot of money on the table. As 2021 begins, we’re witnessing a fast-changing landscape. Due to the COVID-19 pandemic, everything from working to socializing to ordering and shopping online has become the norm. In fact, according to emarketer.com; “U.S....
4 Things Entrepreneurs Need to Know to Successfully Launch and Monetize a Website
Launching your first website is exciting. However, figuring out how to turn that website into a successful business can feel like a grueling task. As an entrepreneur, you want your content to boost your website and brand authority in your industry or niche. The reality is, driving traffic to a new blog or website isn’t...
The Future of Main Street: Moving Your Local Business Online
It’s been a tough year, to say the least, and without being a harbinger of doom and gloom, it’s looking like we won’t see significant improvements for a while yet. Therefore, it’s down to us, as entrepreneurs, to focus on what we can control. We can’t control the COVID-19 virus. We can’t control governmental decisions,...
Affordable Digital Marketing Strategies for Cash-Strapped Startups
Once your new business is up and running, you need to find ways to advertise to your potential customers. But before making your first marketing plan, it’s important to understand what digital marketing is and what online channels are the most accessible and affordable for you. StartupNation exclusive discounts and savings on Dell products and...
Here Are 5 Best Practices for Post-Pandemic Content Marketing
Consumers have changed and evolved, and it’s imperative that your content marketing efforts reflect their current needs. Deloitte’s 2021 Global Marketing Trends reports the trends that can help organizations connect, engage and grow in our post-pandemic era, which include: Purpose: Knowing why and who you’re serving. Agility: How agile is your strategy? Human experience: Your...
Want to Successfully Build Your Company Brand from Scratch? Here Are 5 Tips
So, you’re starting a new business? Then you’re also creating a brand from scratch. Building a company brand gives you the chance to get creative and make something that resonates with people. Whether you’re not sure where to start or just want to make sure you’re on the right track, we’ve got the basics covered...
4 Ways to Boost Brand Awareness and Earn More Sales with Email Marketing
As an entrepreneur, you likely rely on email every day. You send transactional messages and make sure your customers have everything they need to navigate your products or services successfully. But beyond that, are you using email marketing, like a startup newsletter, to grow your business? If you don’t have a newsletter and you aren’t...
Fresh E-Commerce Marketing Tactics to Try
Today’s savvy e-commerce companies are putting their Q3 and Q4 marketing and inventory management strategies into place right now. With the disruptions 2020 saw, it’s never too early to start planning for the latter part of the year, the e-commerce marketing that drives it and the order fulfillment that keeps people coming back. We've put...
After a Year of the Pandemic, Here’s What Consumers Will Prioritize in 2021
As we enter the second year of navigating the COVID-19 pandemic, the global landscape looks much different than it did in early 2020. Startups and small businesses continue to pivot and adapt their operations to meet both the changing demands of shoppers and the near constant evolution of local regulations. Meanwhile, the average consumer’s personal...
How to Make the Most of Your Holiday Email Marketing
The holidays are one of the most important times of year for small businesses, startups and e-commerce business to increase sales and boost revenue. One smart way to capitalize on this expected increase in consumer spending is to polish your holiday email marketing practices. According to Deloitte's U.S. holiday economic forecast, holiday retail sales are expected...
How Entrepreneurs Can Increase Their Visibility on Small Business Saturday
Most entrepreneurs are familiar with Small Business Saturday. The holiday, which falls on the Saturday between Black Friday and Cyber Monday, celebrates shopping locally at small businesses throughout neighborhoods and communities. It gives small businesses the chance to boost their holiday sales and allows customers to learn more about local businesses and embrace the #ShopSmall...
15 Ways to Increase Traffic to Your Startup’s Website
Arguably the hardest part about being an entrepreneur is not starting a business, but driving traffic to your new online business. There are many ways to increase your website traffic, and below, we will cover the most important strategies, many of which you can implement for free! StartupNation exclusive discounts and savings on Dell products...
Email Marketing Best Practices to Implement During a Crisis
Today, people are more engaged online than ever before, and email marketing has continued to prove it’s one of the most effective marketing tools out there. At a time when communicating with customers is so important for small businesses, there are certain best practices and guidelines to follow for developing and sharing the right content. StartupNation...