Browsing Tag
content marketing
120 posts
How to Build a Better Brand Through Content Curation
As an entrepreneur, you’re always on the lookout for ways to bring more organic traffic to your website. We’re constantly told that “content is key,” but there are plenty of misconceptions out there regarding the best approaches to content curation and marketing, and how search engine algorithms (such as Google’s) give preference to one type...
The Great Content Battle: Search Engine Optimization vs. Creativity
Entrepreneurs wear multiple hats, which means failing to take on critical responsibilities could land you in hot water. Are you in charge of marketing your startup? If so, are you part of the 55 percent of marketers whose top marketing priority is content creation? Your startup's blog won't do anything but take up your valuable...
Affordable Digital Marketing Strategies for Cash-Strapped Startups
Once your new business is up and running, you need to find ways to advertise to your potential customers. But before making your first marketing plan, it’s important to understand what digital marketing is and what online channels are the most accessible and affordable for you. StartupNation exclusive discounts and savings on Dell products and...
10 Actionable Steps to Automate Your Content Marketing Workflow
Being a marketer in today’s digitally dependent world without using automation tools is just like starting a business without intending to scale it. Statistics show that half of the companies in the marketing field alone are now using marketing automation and 58% of the B2B companies are thinking of using it in today’s digital world....
Here Are 5 Best Practices for Post-Pandemic Content Marketing
Consumers have changed and evolved, and it’s imperative that your content marketing efforts reflect their current needs. Deloitte’s 2021 Global Marketing Trends reports the trends that can help organizations connect, engage and grow in our post-pandemic era, which include: Purpose: Knowing why and who you’re serving. Agility: How agile is your strategy? Human experience: Your...
Video Marketing Adds Value, Reach to Your Business
Are you looking for ways to add more value to your business? Are you in need of new, effective marketing techniques that will help you reach potential customers? If so, video marketing is the answer. Video marketing has many benefits over traditional forms of advertising. Video content can be highly engaging, especially when it includes...
5 Content Marketing Myths Limiting Your Startup’s Growth
Most entrepreneurs understand why content marketing is important, but when it comes to explaining what it is and how to utilize it to grow their business, many don’t know where to begin. While there are a lot of common myths surrounding content marketing, at its most basic level, it is about using content strategically to...
WJR Business Beat with Jeff Sloan: Put Podcasts to Work for Your Business (Episode 150)
On this morning's WJR Business Beat, Jeff discusses the power of podcasting when it comes to your company's content marketing. Did you know that, according to Omdia Tech's recent report on podcasting, global podcast ad revenue is forecast to reach $1.4 billion this year? In the segment below, Jeff shares how to make podcasts work...
How to Use Reciprocal Marketing as a Growth Strategy for Your Startup
Reciprocal marketing is a marketing strategy in which two businesses agree to promote each other’s products or content for mutual benefit. In this article, we will look at how startups can apply the reciprocity principle as part of their overall growth strategy. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here...
15 Ways to Increase Traffic to Your Startup’s Website
Arguably the hardest part about being an entrepreneur is not starting a business, but driving traffic to your new online business. There are many ways to increase your website traffic, and below, we will cover the most important strategies, many of which you can implement for free! StartupNation exclusive discounts and savings on Dell products...
How to Create Valuable Content That Rises Above the Noise During a Crisis
How many times over the past few months have you been told that you must weather the storm of this unprecedented crisis? Business leaders from across sectors have been flooding to online outlets to offer their tips on how to get through the coronavirus crisis, adapt to changing circumstances, and best leverage the “new normal”...
10 Tips to Optimize Your Online Store for More Leads and Sales
We can expect online shopping to continue growing this year and beyond, especially as consumers are increasingly looking for more convenience and better options during the COVID-19 crisis. Even Statista predicts that the e-commerce industry is set to become a $4.2 trillion industry by the end of 2020. It's not enough to simply have an...
7 Ways You Can Prepare Your Business for Success After COVID-19
For many business owners, finding success during the COVID-19 situation has been challenging. In fact, this unprecedented time has turned many businesses upside down. The outlook for life after COVID-19 remains uncertain, but fortunately there are ways to prepare your business for the future. After all, challenges can inspire growth and innovation. If you focus...
5 Tasks Entrepreneurs Should Outsource to Focus on Growth
Outsourcing will always be an entrepreneur’s best friend. However, many fail to understand the underlying benefits of outsourcing, like what to outsource, and how to maximize their efforts. Outsourcing is a tactical solution to reduce your company’s overhead expenses, while successfully scaling and delegating certain tasks to subject-matter experts. As an entrepreneur, your day-to-day operations likely...
6 Steps to Build a Content Strategy for Your Startup
Content serves many business purposes. High-quality, useful content can help potential customers find a solution to their problem and can increase brand awareness. A content strategy allows startups to create and share pieces of content with the intent of achieving a specific business goal. As an entrepreneur, your goal should be to produce and publish...
Email Marketing Best Practices to Implement During a Crisis
Today, people are more engaged online than ever before, and email marketing has continued to prove it’s one of the most effective marketing tools out there. At a time when communicating with customers is so important for small businesses, there are certain best practices and guidelines to follow for developing and sharing the right content. StartupNation...
10 SEO Tips and Tactics to Improve Communication During COVID-19
We are amidst an unprecedented global pandemic that requires companies to provide both creative and logical solutions to survive. The COVID-19 crisis has forced many of us to find alternative ways of doing business in order to maintain streams of revenue. Whether your business falls under essential or non-essential, it's vital to keep the lines...
How to Add Value to Your Target Audience Through Emotional Branding
The following is excerpted from “Style & Substance: How to Create a Compelling Brand: A Guide to Women Who Want to Build Their Confidence, Their Brands and Their Bank Accounts” © Liz Dennery Sanders 2018 StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Why do I need a brand? In...
5 Ways to Turn Your Content Into a 7-Figure Business
After my husband passed away, freelance writing became a side hustle that supplemented my income as a therapist. I wrote for a variety of websites and my content ranged from short articles about marketing to long series about mental health. The extra income I earned from writing gave me peace of mind and a few...
16 Content Marketing Mistakes You May Be Making (and How to Avoid Them)
Having just embarked on your entrepreneurial journey, you’ve thrown yourself into content marketing. Everyone is telling you that it’s essential for building your audience and growing your business. But there’s so much work involved, and you’re barely keeping up. What’s worse is that you haven’t been seeing the results you were promised, and you’re starting...