Anna Johansson

8 posts
Anna is a freelance writer, researcher and business consultant. A columnist for, and more, Anna specializes in entrepreneurship, technology and social media trends.
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The Advantages and Disadvantages of Crowdfunding for Entrepreneurs

If you need capital to get your business started, you might turn to crowdfunding to raise those funds. Reaching out to venture capitalists and angel investors is stressful; you’ll need a pitch deck, there’s no guarantee you’ll get the funding you want, and even if you do, you may have to give up a portion...
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7 Brand Elements to Consider When Developing a Website

If you want to build a successful website for your company, you need to have a strong, consistent brand at the center. The problem is, few new entrepreneurs understand exactly what a “brand” is supposed to be, or how to define it for their developing web presence. Identifying your startup's brand elements, and how they’re...
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4 Cybersecurity Tips for Your Startup

Cybersecurity received plenty of press in 2017, but look for it to receive even more focus in the coming months. Now is the time to make any necessary changes in regard to how you’ll protect your business over the next year. Examining the present state of cybersecurity Cybersecurity wasn’t a strong point within the startup...
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4 Things to Consider When Buying a Revenue-Producing Website

In order to run a successful e-commerce business or revenue-producing blog, you have two main options: you can start your own from scratch, or you can purchase an existing site and manage it. If you’ve never considered the second choice, now may be a good time to weigh your options and see what opportunities exist....
Startup idea
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4 Steps to Researching Your Startup Idea Before Writing a Business Plan

When you come up with a new startup idea, it’s natural to get excited. You want to get things moving quickly, and you start envisioning what life would be like if you were in charge of a massively successful organization. Unfortunately, before you even start looking for a domain name, you’ll have to begin the grunt work...
overhead expenses
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Simple Ways to Reduce Your Startup’s Overhead Expenses

In the early days, saving a few hundred dollars per month can make all the difference to a cash-strapped startup. There are plenty of ways to save, but the best thing you can do is find ways to reduce overhead expenses. If you haven’t reevaluated what you’re doing in this area, then something needs to...
Social influencer
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How to Get the Attention of a Social Influencer to Grow Your Brand

Influencer marketing is one of the biggest trends in social media marketing. The concept is simple, in theory. You’ll work with a social influencer (someone who has already established a large following and a strong reputation) to earn more visibility for your brand and content—kind of like creating a shortcut to a higher level of popularity....