Interview with Newt Barrett, Author of “Get Content. Get Customers.” Part 2
Heather Schuck is a passionate entrepreneur who lives up to her "Lil' Firecracker" nickname. While she may joke about her "fun sized" 5'1″ petite frame or her nationally celebrated 4th of July birthday, she's serious about bootstrapping, inspiring mom entrepreneurs, and the power of content marketing.
She is well known for using innovative and cost-effective strategies to secure high profile media placements including mentions on Oprah, The Today Show, Early Show, USA Today, and an appearance on Extreme Makeover: Home Edition. She is an expert in utilizing celebrity product placements as a tool for catapulting sales. Celebrity fans include Demi Moore, Oprah, Britney Spears, Kate Hudson, Angela Bassett, Holly Robinson Peete, Tia Carerre, Lisa Rinna, and Brooke Burke to name a few.
Heather Schuck‘s journey into entrepreneurship is a classic rags to riches tale of overcoming all odds. Despite her lack of fashion or business experience, Heather was able to turn her failed eBay hobby into a multi-million dollar company with distribution in national retailers such as Target, JCPenney, and Sears. As an early adopter and believer in the power of community, Heather Schuck has immersed herself in online outreach such as blogging, social media, and video broadcasts since 2003. Her strong identification with the mom audience and sincere appreciation for supporters led to the launch glamaLIFE.com in 2010. She is also the Host of the web series Fit and FearLESS Files that inspires women to overcome mom guilt and embrace their dreams.
Recognized as a strong advocate for small business, Heather welcomes the opportunity to help fellow entrepreneurs replicate her successes. She has spent the last seven years as a bootstrap entrepreneur and has developed numerous best practices for working smarter-not harder. As a business coach, Heather can train you to utilize her tactics and strategies while providing heartfelt encouragement and support. Areas covered include business strategy, company branding, leveraging celebrity marketing, social media integration, influencer outreach, achieving marketing ROI, media outreach/PR, creating work/life balance, and optimizing your operations for maximum efficiency. If you are losing hope in your small business and need a seasoned expert with credibility and a proven track record of success, click here to hire her. Heather Schuck can be contacted at firstname.lastname@example.org.
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Thanks so much for joining us for Part 2 of our interview with Newt Barrett of “Get Content. Get Customers.” If you missed Part 1, please click here to Read Part 1.
Heather: You mention several content types in your book such as print publications, magazines, newsletters, white papers, websites, blogs, webcasts, and eNewsletters. I actually read your book during a major overhaul of my company eNewsletter. I integrated several of the tips you included in your book. I’m thankful for all your incredible feedback and wanted to share with everyone our before and after. The newsletter serves as a great example of your book in action.
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One of the things that surprised me about the re-launch was how much I enjoyed writing the eNewsletter. It was really nice to have some fun with it and use the opportunity to reach out to our customers. I think our customers agreed as we had quite a few hits on our blog with an average time spent of 9 minutes, doubled our number of Facebook fans, and made some sales. While I don’t think our sales were higher than normal, I do believe we accomplished our goal of strengthening our connection with our customers. Best of all, I’m actually looking forward to writing the newsletters each month.
Heather: Finally, as entrepreneurs navigate this “Content Revolution”, what is the most important thing for them to understand?
Newt: I think the most important thing is to change your mindset. Stop thinking like an advertiser and start thinking like a publisher. Publishers are more in tune with their customers and write directly for them. They become a trusted resource for delivering useful and high quality information. Customers need to have that same relationship with the businesses that provide their products and services. It’s all about trust. I suggest businesses use surveys to make sure they are actually solving their group’s problems and to create editorial calendars for their content to stay on track for the year.
Heather: Thanks so much for all your insight Newt. I also wanted to share with everyone Newt’s website, www.ContentMarketingToday.com . The site is a great resource for more tips on how to incorporate content marketing into your overall marketing strategy.
Would love to hear your comments, and as always follow me on twitter www.twitter.com/glamajama