Browsing Tag

social media engagement

7 posts
social audio
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What is Social Audio and How Can it Boost Your Business?

We’re entering a new golden age — one of social audio. Talking and tuning into discussions on social audio has become the equivalent of posting on your Instagram and LinkedIn feeds. Clubhouse couldn’t have come at a better time. The platform launched in April 2020 with the air of invite-only exclusivity as the world went...
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Social Media Pro Daniel DiPiazza: How to Get the Most Engagement on Instagram

When it comes to your startup and social media, it's not about the number of followers you have, it's engagement that's really important. How do you get the most engagement on your social media channels? How about the Instagram platform in particular? Related: Rich20Something Shares the Secret to Small Business Growth Daniel DiPiazza, founder of...
instagram stories
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3 Ways to Engage Your Audience Using Instagram Stories

When I first started writing this piece, I considered taking it from a “how to” approach for making successful Instagram Stories. Then, I realized that all of this information is readily available on Instagram's Help page. Regurgitating it in a blog post, which has been done before, may not be as valuable as thinking about the...
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How to Tap Into the Rise of Micro-Influencers

An updated approach to influencer marketing is making its way around the social media scene that benefits smaller influencers, as well as the companies that work with them. It targets users known as micro-influencers, or social media users with lower, but very engaged followings, to promote products and services through carefully curated posts instead of...
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How the Recent Facebook Algorithm Changes Will Affect Your Startup

Entrepreneurs can’t ignore the influence of social media on finding business online. Having a presence on platforms like LinkedIn, Twitter and Facebook isn’t optional anymore—it’s a crucial part of establishing your startup's identity. In fact, over 50 million small businesses use Facebook pages to connect with customers online. Facebook has always been one of the...
Facebook Live
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5 Ways to Successfully Use Facebook Live For Your Startup

Video content is slowly but surely taking over as the content of choice for entrepreneur, creators and marketers. With apps such as Periscope and Snapchat gaining traction over the last few years, it was only a matter of time before social media giants like Google and Facebook adopted the live video feature. Now, Facebook Live...
Social media strategy
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5 Ways To Jumpstart Your Startup’s Social Media Strategy

Launching a startup is exciting, but wearing many hats can be both exhilarating and draining—because it’s hard to juggle 10 jobs and be the master of them all. Some tasks are easier than others, but one of these hats, social media, is a pain point for many entrepreneurs. The way we communicate with potential customers...