Browsing Tag


31 posts
Instagram marketing
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Instagram Marketing 101: What Startups Need to Know

Instagram is no longer just a photo-sharing platform. It’s also an e-commerce app. With a billion active users a month, there’s at least a thousand potential customers for you. And when I say potential, it means it will take a fair amount of resources and strategy — the right message and branding — before these...
grow business online
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21 Ways to Grow Your New Business Online

If you’re not growing your business online in the current climate, you will likely leave a lot of money on the table. As 2021 begins, we’re witnessing a fast-changing landscape. Due to the COVID-19 pandemic, everything from working to socializing to ordering and shopping online has become the norm. In fact, according to; “U.S....
paid advertising
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5 Changes in Paid Advertising You Need to Know about Today

Any seasoned marketer will tell you the industry is always changing. In paid advertising, success depends in part on a marketer’s ability to adapt to today’s conditions. Generating billions of dollars in revenue each year, major online advertising platforms like Google and Facebook are expected to continue their year-over-year growth. With all this expansion comes...
e-commerce trends 2021
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Starting an E-Commerce Business? Keep These 6 Key Trends in Mind

If you’re thinking about starting an e-commerce business, you’re in good company. In the first quarter of 2021, U.S. e-commerce sales grew 39% year-over-year to $199 billion, as reported by Forbes. This growth is only accelerating, as global e-commerce sales are predicted to reach $4.2 trillion this year. Not only is the demand for online shopping...
selling online
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4 Ways to Start Selling Online Today

If you think you’ve missed out on the e-commerce boom and should have started an online business long ago, here is some reassuring news: the industry’s rapid growth isn’t slowing down any time soon, and selling your products online has never been easier. Online sales were increasing steadily before the pandemic, but 2020 saw incredible...
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Bootstrapped and Global from Day One: The Story of Linktree

Linktree was created somewhat by accident in 2016, as a side project by myself, my brother, Anthony Zaccaria, and our friend, Nick Humphreys, to solve a problem we thought to be uniquely our own. At that point, we’d worked in the digital space for many years and were running Instagram accounts for the bands and...
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3 Trends Dominating E-Commerce Startups Today

From evolving consumer buying channels and new digital payment systems to buzzworthy trends and tactics in marketing, how we understand and use e-commerce technology has changed dramatically over the last 10 years. As any veteran in the retail space can attest, the only constant in this industry is change. But we can still get a...
instagram story
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How to Use Analytics to Measure Your Instagram Story Results

Instagram Stories are a continually growing and popular part of Instagram. With 500 million daily active users on the platform, brands of all sizes are beginning to see the benefit of using Instagram Stories to reach their audience. But after you’ve posted your Instagram Story, how do you measure the results, and more importantly, how do...
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How This Baker Went From an Online Business to Opening a Storefront

Rachel Dunston is the talented entrepreneur behind Rachel Makes More Cake, a popular bakeshop in Clovis, California. Dunston began her business on Instagram, posting photos of her uniquely decorated cakes and taking orders for local pickup and delivery only. Recently, she’s made the shift from an exclusively online business to a brick-and-mortar storefront. Dunston shared...
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4 Factors to Consider When Choosing Between TV and Online Video Ads

Not too long ago, video advertising was mostly done through television advertising. Aside from the ads theatergoers saw before a feature film, brands trying to win viewers’ attention had only one platform on which to do it: TV. Today, advertisers not only have the internet, but they also have a series of social media platforms...
customer engagement
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Become a Fan: Why Customer Engagement is the New Customer Service

The following is excerpted from "Know What You’re For: A Growth Strategy for Work, An Even Better Strategy for Life" by Jeff Henderson. Copyright © 2019 by Jeff Henderson. Used by permission of Zondervan. Chubbies shorts. The mere mention of this company and product often brings a smile. It’s almost an oxymoron—two things that don’t necessarily...
daniel dipiazza instagram
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How to Leverage Instagram to Grow Your New Business Quickly

Do you ever wonder what to do with all of those Instagram followers you're been working so hard to attract?  In this Leveling Up video, Eric Siu interviews Daniel DiPiazza, founder of Rich20Something, who shares his strategies for getting more than just an ego boost from Instagram. DiPiazza, a social media marketing pro, shares how...
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The 4 Key Pillars of Instagram Success

Recently, Instagram hit a milestone when it was revealed that the social media application had become over 800 million users strong. Now, imagine getting even a fraction of those users to take notice of your business. If you are new to the startup space, then you may not have realized just how vital Instagram has...
social media
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6 Ways to Master Your Startup’s Social Media Marketing

Maybe you’re using social media, but don’t feel like you’re maximizing your efforts. Maybe you’ve resisted jumping on the bandwagon thus far and realize you can no longer ignore what others are saying is a powerful marketing channel. Using social media isn’t complicated, but it can help to have a few tried-and-true tips to get...
influencer marketing
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10 Low-Cost Tools to Get Started with Influencer Marketing

This is the year for influencer marketing. Heard that before? That’s because year after year; influencer marketing growth has eclipsed expectations. A recent study of marketers found that 84 percent of businesses have a campaign planned in the next 12 months. Businesses are seeing strong returns and 51 percent think they attract better customers than...
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When Your Startup Should Pivot (and When it Shouldn’t)

“Pivot” may be the one word that entrepreneurs and the television show “Friends” have in common. In either case, you hear it all the time. But a pivot isn’t always the best choice for your startup. How can you tell? I’m going to share with you how to know when your startup should pivot. I’ll...
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How You Can Become an Influencer in a Competitive Niche

What can you do to stand out as in influencer on YouTube? How can you make an impact and inspire people on Instagram? How do you become that infamous social media influencer? Becoming an influencer on social media is extremely popular and is an increasingly competitive space for aspiring entrepreneurs.  In this video, Eric Siu explains...