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8 Ways a Great Social Media Presence Can Drive Startup Growth

Social media connects everyone to everything, pulsating with opportunities and conversations. And for startups, that’s a goldmine. By mastering social media, startups can increase their visibility, build a community, spark meaningful interactions, and open doors...

byJohn Hurley

February 21, 2024

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3 Ways TikTok Trends Can Benefit Your Startup

With 672 million app store hits, TikTok was 2022’s most downloaded social media platform. And while the average TikTok user spends around 95 minutes a day on the app, only 18% of marketers use it....

byJohn Rampton

July 10, 2023

7 Tips to Snap and Edit Outstanding Photos for Instagram

Instagram was introduced as a social networking app with photo-sharing capability. Fast forward to 2023, Instagram has evolved as a powerful business marketing tool with incredible features that allow sharing content in multiple formats, such...

byHazel Raoult

January 13, 2023

21 Ways to Grow Your New Business Online

If you’re not growing your business online in the current climate, you will likely leave a lot of money on the table. As 2021 begins, we’re witnessing a fast-changing landscape. Due to the COVID-19 pandemic,...

byJo Barnes

December 7, 2021

5 Changes in Paid Advertising You Need to Know about Today

Any seasoned marketer will tell you the industry is always changing. In paid advertising, success depends in part on a marketer’s ability to adapt to today’s conditions. Generating billions of dollars in revenue each year,...

byAndrew Lowenbaum

June 1, 2021

Starting an E-Commerce Business? Keep These 6 Key Trends in Mind

If you’re thinking about starting an e-commerce business, you’re in good company. In the first quarter of 2021, U.S. e-commerce sales grew 39% year-over-year to $199 billion, as reported by Forbes. This growth is only accelerating,...

byBrian Rainey

May 4, 2021

4 Ways to Start Selling Online Today

If you think you’ve missed out on the e-commerce boom and should have started an online business long ago, here is some reassuring news: the industry’s rapid growth isn’t slowing down any time soon, and...

byThibaud Clément

March 26, 2021

Bootstrapped and Global from Day One: The Story of Linktree

Linktree was created somewhat by accident in 2016, as a side project by myself, my brother, Anthony Zaccaria, and our friend, Nick Humphreys, to solve a problem we thought to be uniquely our own. At...

byAlex Zaccaria

July 6, 2020

3 Trends Dominating E-Commerce Startups Today

From evolving consumer buying channels and new digital payment systems to buzzworthy trends and tactics in marketing, how we understand and use e-commerce technology has changed dramatically over the last 10 years. As any veteran...

byMichael Lagoni

June 13, 2020

This Entrepreneur Built a Six-Figure Business from Her Daughter’s Hospital Bedside

While there is no perfect time to start a business, I always knew I had an entrepreneurial spirit. I remember being 12 years old, going around the neighborhood with flyers I designed in Microsoft Paint...

byKayla Ybanez

May 4, 2020

How to Use Analytics to Measure Your Instagram Story Results

Instagram Stories are a continually growing and popular part of Instagram. With 500 million daily active users on the platform, brands of all sizes are beginning to see the benefit of using Instagram Stories to reach...

byDana Nicole

January 11, 2020

How This Baker Went From an Online Business to Opening a Storefront

Rachel Dunston is the talented entrepreneur behind Rachel Makes More Cake, a popular bakeshop in Clovis, California. Dunston began her business on Instagram, posting photos of her uniquely decorated cakes and taking orders for local...

byNav

November 21, 2019

4 Factors to Consider When Choosing Between TV and Online Video Ads

Not too long ago, video advertising was mostly done through television advertising. Aside from the ads theatergoers saw before a feature film, brands trying to win viewers’ attention had only one platform on which to...

byPeter Daisyme

October 17, 2019

Become a Fan: Why Customer Engagement is the New Customer Service

The following is excerpted from "Know What You’re For: A Growth Strategy for Work, An Even Better Strategy for Life" by Jeff Henderson. Copyright © 2019 by Jeff Henderson. Used by permission of Zondervan. Chubbies shorts....

byJeff Henderson

October 1, 2019

How Entrepreneurs Can Increase Their Instagram Engagement and Following

Using Instagram is a powerful tool for entrepreneurs. When it comes to building your business through social media marketing, it’s important to focus on sales rather than vanity metrics. It feels great to receive validation...

byIsabella Silverio

August 20, 2019

7 Social Media Trends Your Startup Can Implement This Week for Greater Impact

Social media is a land of many opportunities for startups. Since today’s consumers and business buyers use social channels to find companies they can trust, social media is an ideal way to find and engage...

byKeith Shields

July 18, 2019