Isabella is a Miami native Cuban-American business consultant focused on working with female entrepreneurs. She graduated from the University of Florida Warrington College of Business, and has been involved in the launch of over 10+ tech startups. She’s also participated in the Entrepreneurship & Innovation Center’s ‘Entrepreneurship and Empowerment in South Africa’ program in Cape Town, South Africa, where she helped disadvantaged entrepreneurs optimize and scale their businesses. In 2017 she founded her consultancy firm, Guava Empowerment Consulting, where her process circumvents the uncomfortable pressures that women-owned businesses face, and replaces it with the know-how to transform ideas into thriving companies.
Using Instagram is a powerful tool for entrepreneurs. When it comes to building your business through social media marketing, it’s important to focus on sales rather than vanity metrics. It feels great to receive validation in the form of likes and comments, but if it’s not adding to your company's bottom line, then is it...
August 20, 2019