social media engagement

Boost Your Brand Through Social Media Engagement

Latest posts by Rebecca Purrington (see all)

In the modern world, social media permeates every aspect of business, but especially marketing. When using these digital platforms to promote your company, creating content is only half the battle; you must also connect with your audience in a meaningful way.

With this in mind, let’s talk about boosting your brand with social media engagement.

StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here

What is social media engagement?

Before you can engage with an online audience, you have to understand what that means. You can typically measure social media engagement by keeping tabs on likes, comments and shares. Naturally, you want to rack up as many followers as possible. However, it’s less about the number of followers than the number of people who interact with your brand. Those are distinct goals.

You should consider quality over quantity. If you have tons of people viewing your page, but no one starts a conversation, shares a story, or likes what you have to say, are these efforts making an impact? Probably not.

Truly engaging content should get the audience to interact with the copy, photos and videos incorporated into each message. It’s crucial to create posts that build positive experiences and offer meaningful information and entertainment. In doing so, brands can form relationships with current and future audiences.

How is social media engagement measured?

There is no one-size-fits-all process for digital engagement. Success will largely depend on the strategies you devise at the outset of your journey.

Your metrics could be measured by any of the following characteristics:

  • Shares or retweets
  • Comments
  • Likes
  • Followers
  • Click-throughs
  • Mentions
  • Use of branded hashtags

In short, social media engagement is about growing brand awareness by creating conversations with your community. There are plenty of online tools and agencies that can help develop and measure metrics to ensure you’re hitting those goals (or redirect you when there are better opportunities). Be sure to utilize the information at your disposal to bolster an online presence that keeps people talking about your brand.

Sign Up: Receive the StartupNation newsletter!

Tips to increase social media engagement

Remember, social media engagement is about making a genuine connection with your audience.

Try the following tips to boost your digital interactions: 

  1. Don’t just talk about your brand. Discuss a topic on which you or your company could be considered an expert. Obviously, you want to publish content that communicates your mission, values and capabilities, but don’t make it all about you.
  2. Join groups. On a group page or forum, you can engage in conversations with like-minded people who could benefit from the knowledge you have to provide. Don’t just join any old group, however. Look for those that include people who are talking about your industry.
  3. Participate in online Q&A sessions. Whether you’re hosting a Q&A or partaking of one, you can easily hand out nuggets of information in ways that showcase your expertise. If you are able to offer relevant tidbits before competitors, you’re more likely to become the go-to seller.

For more tips on how to engage with your audience on social media, check out the accompanying resource.

social media

Previous Article
Everything Borrowed

'Everything Borrowed' Podcast Ep. 6: A Conversation with Veronika Scott

Next Article
side hustle

Why Recessions Are a Good Time to Start a Side Hustle

Related Posts
wjr business beat
Read More

WJR Business Beat: Customer Service is King (Episode 350)

On today's Business Beat, Jeff discusses survey results on how underwhelmed people are by customer service these days despite it being the greatest opportunity for small businesses to rise to the top. Tune in to the Business Beat, below, to learn more about the survey:   Tune in to News/Talk 760 AM WJR weekday mornings...
wjr business beat
Read More

WJR Business Beat: Industry Sectors Facing Major Change In 2022 (Episode 348)

On today's Business Beat, Jeff talks about sectors undergoing sustained disruption and what it means for entrepreneurs. Tune in to the Business Beat, below, to learn more:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE. Are...
Read More

How to Motivate Your Team Using Milestone Charts

When planning and tackling a project, there are a variety of ways to help your team stay on track. You can keep a list, create a Kanban board, or use other organization resources. Another popular method is to focus on reaching your project milestones. Milestones are important steps that need to be completed to finish...
brand awareness strategy
Read More

How to Create a Brand Awareness Strategy That Will Generate Buzz

Have you ever recommended a restaurant to your friends or traveled to a city solely because your neighbor couldn’t stop talking about it? If you answer yes to any of these questions, you have experienced the buzz—hyping something so much that people start talking about it.  The concept of generating buzz to get consumers, marketers,...