How to Use Snapchat to Boost Your Sales
The parent company of Snapchat has gone through a rough stretch of late, with shares of plunged plunging in early February after the company reported a loss in last quarter of 2023. But CEO Evan...
Browsing Tag
brand awareness
24 posts
6 Steps to Build a Content Strategy for Your Startup
Content serves many business purposes. High-quality, useful content can help potential customers find a solution to their problem and can increase brand awareness. A content strategy allows startups to create and share pieces of content...
How to Establish Yourself as a Thought Leader in Your Industry
When asked "who are you?" you might answer the question by saying “I’m a business owner” and sharing the name of your business and its offerings or services. As a thought leader, you might want...
How Startups and Entrepreneurs Can Use TikTok to Grow Their Businesses
TikTok has risen to new heights in recent years with its short-form videos: the app is now available in over 150 markets across the globe, in 75 languages and has over 689 million active monthly users....
WJR Business Beat with Jeff Sloan: Impact on Brands Taking Positions on Social Issues (Episode 206)
On this morning's Business Beat, Jeff discusses results from a recent Piplsay study on the impact of brand activism and social issues. Of those consumers surveyed, 22 percent report that brand actions have impacted both...
Boost Your Brand Through Social Media Engagement
In the modern world, social media permeates every aspect of business, but especially marketing. When using these digital platforms to promote your company, creating content is only half the battle; you must also connect with...
10 Tips for a Profitable Side Hustle: Selling Your Handmade Products Online
If you enjoy crafting as a hobby and have an entrepreneurial side, then chances are you’ve probably thought about trying to sell your items as a side hustle. Maybe you’re hoping that your part-time e-commerce...
In Crisis, What Should Entrepreneurs Make Free(mium)?
Lots of organizations, particularly subscription businesses, are changing their rules about what is free and what is paid, in response to the coronavirus. The Atlantic, The Wall Street Journal and Bloomberg Business are a few...
7 Steps for Getting Your Health Food Product to Market
There’s never been a better time to launch a health food product. In 2018, organic food sales in the U.S. rose 5.9 percent. Additionally, the global gluten-free market is slated to reach $12.5 billion by...
The Beginner’s Guide to Starting a Food Truck Business
With careful planning and business acumen, epicurean entrepreneurs can make their dream of owning and operating a food truck a reality. The mobile food truck business is a more than $1 billion industry in America, with...
3 Ways to Elevate Your Brand in a Specialized Marketplace
Taking your brand to the next level is essential in today’s competitive market. Elevating your brand can increase conversions and customer loyalty exponentially. But doing this can be challenging, especially in a specialized marketplace. It...
How to Advertise Your Business on Social Media
Today, over 3 billion people, or nearly 42 percent of the population, scroll through their social media accounts each day. For small business owners, this translates to an opportunity to engage with new and existing...
What Kind of Social Media Strategy Does My Startup Need?
When you’re starting a business, especially in a highly-saturated, digitally-driven market, you need to build brand awareness through every channel at your disposal, including social media. But, building a social media presence that resonates with...
11 Ways That Entrepreneurs Should Harness Content Marketing in 2019
When beginning to promote your new business, there are a wealth of marketing options available, both online and offline. With a lower cost than traditional advertising and a higher conversion rate, young brands are increasingly...
Make the Most of Your Content Through Social Media Channels
Content lies at the heart of digital marketing, and our social media channels provide a means to ship that content out to our audience. We have Facebook Live, Instagram Stories, LinkedIn articles and a plethora...
How to Build Business Credibility With a Limited Budget
What drives consumers to a business? For many customers, brand and reputation are at the heart of their buying trends. But how do you evoke customer loyalty when you are just starting out? Your startup...
3 Current Marketing Challenges and How to Overcome Them
There’s never a dull moment in the life of a startup marketer. To be successful, you need to live up to the increasing demands of customers in a crowded marketplace, employ creative ways to balance...
How to Craft a Winning Social Media Strategy on a Startup Budget
With 2.8 billion collective social media users today, integrating social media into an overall digital marketing strategy is not just smart, it can be a cost-effective way to optimize your brand's online presence. So how do you...
Why This Content Strategy is the Most Important Part of Building a Brand
Brands are living things; they represent human value systems and should mirror human experiences. Early in the process of building my own company, I assumed that once we decided on a slogan, word mark, value...
Why Content Marketing Doesn’t End with a Pageview
One of the most common mistakes that I see when it comes to content marketing is lack of strategy. Most companies know that they need a plan for their content marketing, from content ideas to...