brand awareness Archives

6 Steps to Build a Content Strategy for Your Startup

Content serves many business purposes. High-quality, useful content can help potential customers find a solution to their problem and can increase brand awareness. A content strategy allows startups to create and share pieces of content...

byKelsey McKeon

April 21, 2022

How to Establish Yourself as a Thought Leader in Your Industry

When asked "who are you?" you might answer the question by saying “I’m a business owner” and sharing the name of your business and its offerings or services. As a thought leader, you might want...

byDeborah Sweeney

June 20, 2021

How Startups and Entrepreneurs Can Use TikTok to Grow Their Businesses

TikTok has risen to new heights in recent years with its short-form videos: the app is now available in over 150 markets across the globe, in 75 languages and has over 689 million active monthly users....

byAntoine Forest

May 6, 2021

WJR Business Beat with Jeff Sloan: Impact on Brands Taking Positions on Social Issues (Episode 206)

On this morning's Business Beat, Jeff discusses results from a recent Piplsay study on the impact of brand activism and social issues. Of those consumers surveyed, 22 percent report that brand actions have impacted both...

byStartupNation

April 6, 2021

Boost Your Brand Through Social Media Engagement

In the modern world, social media permeates every aspect of business, but especially marketing. When using these digital platforms to promote your company, creating content is only half the battle; you must also connect with...

byRebecca Purrington

December 29, 2020

10 Tips for a Profitable Side Hustle: Selling Your Handmade Products Online

If you enjoy crafting as a hobby and have an entrepreneurial side, then chances are you’ve probably thought about trying to sell your items as a side hustle. Maybe you’re hoping that your part-time e-commerce...

byAndrew Deen

May 5, 2020

In Crisis, What Should Entrepreneurs Make Free(mium)?

Lots of organizations, particularly subscription businesses, are changing their rules about what is free and what is paid, in response to the coronavirus. The Atlantic, The Wall Street Journal and Bloomberg Business are a few...

byRobbie Kellman Baxter

April 7, 2020

7 Steps for Getting Your Health Food Product to Market

There’s never been a better time to launch a health food product. In 2018, organic food sales in the U.S. rose 5.9 percent. Additionally, the global gluten-free market is slated to reach $12.5 billion by...

byGerri Detweiler

January 16, 2020

The Beginner’s Guide to Starting a Food Truck Business

With careful planning and business acumen, epicurean entrepreneurs can make their dream of owning and operating a food truck a reality. The mobile food truck business is a more than $1 billion industry in America, with...

byAndrew Deen

January 12, 2020

3 Ways to Elevate Your Brand in a Specialized Marketplace

Taking your brand to the next level is essential in today’s competitive market. Elevating your brand can increase conversions and customer loyalty exponentially. But doing this can be challenging, especially in a specialized marketplace. It...

byWill Robins

June 26, 2019

How to Advertise Your Business on Social Media

Today, over 3 billion people, or nearly 42 percent of the population, scroll through their social media accounts each day. For small business owners, this translates to an opportunity to engage with new and existing...

byNav

June 10, 2019

How to Use Snapchat to Boost Your Sales

Snapchat may not be the social media site with the most users, but that doesn’t mean it’s not a powerful tool for companies with a specific audience: namely, millennials. With over 180 million daily users,...

byNav

June 6, 2019

How This Detroit Startup Built a Company to Keep Athletes Safer

“A relentless pursuit to protect athletes” is what drives Xenith, an industry leader in football helmet technology. Before Xenith, decades passed with only minimal innovation in helmet design, president Ryan Sullivan says. The company’s mission,...

byStartupNation

May 24, 2019

What Kind of Social Media Strategy Does My Startup Need?

When you’re starting a business, especially in a highly-saturated, digitally-driven market, you need to build brand awareness through every channel at your disposal, including social media. But, building a social media presence that resonates with...

byBruce Hakutizwi

December 2, 2018

11 Ways That Entrepreneurs Should Harness Content Marketing in 2019

When beginning to promote your new business, there are a wealth of marketing options available, both online and offline. With a lower cost than traditional advertising and a higher conversion rate, young brands are increasingly...

byJessica Lang

September 17, 2018

Make the Most of Your Content Through Social Media Channels

Content lies at the heart of digital marketing, and our social media channels provide a means to ship that content out to our audience. We have Facebook Live, Instagram Stories, LinkedIn articles and a plethora...

byJustin E. Crawford

July 23, 2018

How to Build Business Credibility With a Limited Budget

What drives consumers to a business? For many customers, brand and reputation are at the heart of their buying trends. But how do you evoke customer loyalty when you are just starting out? Your startup...

byRachel Blakely-Gray

June 21, 2018

3 Current Marketing Challenges and How to Overcome Them

There’s never a dull moment in the life of a startup marketer. To be successful, you need to live up to the increasing demands of customers in a crowded marketplace, employ creative ways to balance...

byJordan Kasteler

June 14, 2018

How to Craft a Winning Social Media Strategy on a Startup Budget

With 2.8 billion collective social media users today, integrating social media into an overall digital marketing strategy is not just smart, it can be a cost-effective way to optimize your brand's online presence. So how do you...

byEmma Knightly

June 1, 2018

Why This Content Strategy is the Most Important Part of Building a Brand

Brands are living things; they represent human value systems and should mirror human experiences. Early in the process of building my own company, I assumed that once we decided on a slogan, word mark, value...

byMatt Scanlan

May 17, 2018