Browsing Tag

brand awareness

26 posts
thought leader
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How to Establish Yourself as a Thought Leader in Your Industry

When asked "who are you?" you might answer the question by saying “I’m a business owner” and sharing the name of your business and its offerings or services. As a thought leader, you might want to expand on your answer. Who are you? What is your background? Why did you decide to pursue entrepreneurship? What...
tiktok
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How Startups and Entrepreneurs Can Use TikTok to Grow Their Businesses

TikTok has risen to new heights in recent years with its short-form videos: the app is now available in over 150 markets across the globe, in 75 languages and has over 689 million active monthly users. Internet usage has spiked amid the pandemic, and TikTok remained the most downloaded app in Q1 of 2021. As people seek...
social media engagement
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Boost Your Brand Through Social Media Engagement

In the modern world, social media permeates every aspect of business, but especially marketing. When using these digital platforms to promote your company, creating content is only half the battle; you must also connect with your audience in a meaningful way. With this in mind, let's talk about boosting your brand with social media engagement....
content strategy
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6 Steps to Build a Content Strategy for Your Startup

Content serves many business purposes. High-quality, useful content can help potential customers find a solution to their problem and can increase brand awareness. A content strategy allows startups to create and share pieces of content with the intent of achieving a specific business goal. As an entrepreneur, your goal should be to produce and publish...
side hustle
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10 Tips for a Profitable Side Hustle: Selling Your Handmade Products Online

If you enjoy crafting as a hobby and have an entrepreneurial side, then chances are you’ve probably thought about trying to sell your items as a side hustle. Maybe you’re hoping that your part-time e-commerce business becomes successful enough for you to eventually ditch your 9 to 5 and take your hobby full-time. If you’d...
freemium
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In Crisis, What Should Entrepreneurs Make Free(mium)?

Lots of organizations, particularly subscription businesses, are changing their rules about what is free and what is paid, in response to the coronavirus. The Atlantic, The Wall Street Journal and Bloomberg Business are a few of the many major publishers that have removed the paywall in front of coronavirus-related content. In other words, now non-subscribers...
health food
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7 Steps for Getting Your Health Food Product to Market

There’s never been a better time to launch a health food product. In 2018, organic food sales in the U.S. rose 5.9 percent. Additionally, the global gluten-free market is slated to reach $12.5 billion by 2024. While we’ve never seen such thirst for healthy products, that doesn’t make getting a health food product to market...
food truck
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The Beginner’s Guide to Starting a Food Truck Business

With careful planning and business acumen, epicurean entrepreneurs can make their dream of owning and operating a food truck a reality. The mobile food truck business is a more than $1 billion industry in America, with plenty of competition. Still, if you're determined to take your culinary smarts to the street, it's best to come up...
brand
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3 Ways to Elevate Your Brand in a Specialized Marketplace

Taking your brand to the next level is essential in today’s competitive market. Elevating your brand can increase conversions and customer loyalty exponentially. But doing this can be challenging, especially in a specialized marketplace. It is a bit of a Catch-22 in a sense, since you chose a specialized marketplace because you have a very...
social media
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How to Advertise Your Business on Social Media

Today, over 3 billion people, or nearly 42 percent of the population, scroll through their social media accounts each day. For small business owners, this translates to an opportunity to engage with new and existing customers while building brand awareness. Despite the popularity of social media platforms like Facebook, LinkedIn, Instagram and Twitter, advertising in...
snapchat
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How to Use Snapchat to Boost Your Sales

Snapchat may not be the social media site with the most users, but that doesn’t mean it’s not a powerful tool for companies with a specific audience: namely, millennials. With over 180 million daily users, many of which are under the age of 34, Snapchat, when leveraged properly, can help boost sales and grow brand...
Xenith
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How This Detroit Startup Built a Company to Keep Athletes Safer

“A relentless pursuit to protect athletes” is what drives Xenith, an industry leader in football helmet technology. Before Xenith, decades passed with only minimal innovation in helmet design, president Ryan Sullivan says. The company’s mission, he adds, is to “develop the most advanced protective equipment, from helmets to shoulder pads and other accessories.” They proudly...
social media
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What Kind of Social Media Strategy Does My Startup Need?

When you’re starting a business, especially in a highly-saturated, digitally-driven market, you need to build brand awareness through every channel at your disposal, including social media. But, building a social media presence that resonates with your target audience and compels them to purchase is far more than just curating one-off posts. It’s about sharing messaging,...
content marketing
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11 Ways That Entrepreneurs Should Harness Content Marketing in 2019

When beginning to promote your new business, there are a wealth of marketing options available, both online and offline. With a lower cost than traditional advertising and a higher conversion rate, young brands are increasingly considering content marketing as a way to develop natural growth and presence. For entrepreneurs and startups, content marketing is the...
social media
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Make the Most of Your Content Through Social Media Channels

Content lies at the heart of digital marketing, and our social media channels provide a means to ship that content out to our audience. We have Facebook Live, Instagram Stories, LinkedIn articles and a plethora of other avenues that continuously propel our content efforts forward in unique and innovative ways. If you are searching for...
business credibility
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How to Build Business Credibility With a Limited Budget

What drives consumers to a business? For many customers, brand and reputation are at the heart of their buying trends. But how do you evoke customer loyalty when you are just starting out? Your startup need to build business credibility, and building reliability takes time and money. Learn how to build business credibility for your...
marketing
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3 Current Marketing Challenges and How to Overcome Them

There’s never a dull moment in the life of a startup marketer. To be successful, you need to live up to the increasing demands of customers in a crowded marketplace, employ creative ways to balance resources, and overcome challenges associated with constantly evolving digital environments. We are constantly concerned with safely boosting brand awareness and...
social media
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How to Craft a Winning Social Media Strategy on a Startup Budget

With 2.8 billion collective social media users today, integrating social media into an overall digital marketing strategy is not just smart, it can be a cost-effective way to optimize your brand's online presence. So how do you get started? Keep it simple and follow these six steps. Use Facebook ads to accomplish these goals There are four...
brand
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Why This Content Strategy is the Most Important Part of Building a Brand

Brands are living things; they represent human value systems and should mirror human experiences. Early in the process of building my own company, I assumed that once we decided on a slogan, word mark, value system and customer profile, our brand would remain unchanged. This was perhaps one of the biggest mistakes I ever made,...