Emma Knightly

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Emma Knightly is a digital marketing specialist at the Digital Marketing Institute. The DMI offers marketing education and certification to over 20,000 marketing professionals and students worldwide.
social media
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How to Craft a Winning Social Media Strategy on a Startup Budget

With 2.8 billion collective social media users today, integrating social media into an overall digital marketing strategy is not just smart, it can be a cost-effective way to optimize your brand's online presence. So how do you get started? Keep it simple and follow these six steps. Use Facebook ads to accomplish these goals There are four...