Robbie Kellman Baxter
Robbie Kellman Baxter is a bestselling author of "The Forever Transaction" and "The Membership Economy," named a top 10 marketing book of all time by BookAuthority. She is a speaker, and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix, Consumer Reports and LinkedIn, as well as leaders in industries including Software-as-a-Service, media, retail, consumer products, healthcare, financial services and hardware. In the past 10 years, her company Peninsula Strategies has advised over 100 organizations on subscription and growth strategy. Kellman Baxter has been featured in the Wall Street Journal and CNN, interviewed on over 50 podcasts, and invited as a guest on numerous business shows. She received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College.
Lots of organizations, particularly subscription businesses, are changing their rules about what is free and what is paid, in response to the coronavirus. The Atlantic, The Wall Street Journal and Bloomberg Business are a few of the many major publishers that have removed the paywall in front of coronavirus-related content. In other words, now non-subscribers...
April 7, 2020