Hiring Mistakes You Could Be Making
Bad hires happen. However, they happen a bit too often. Studies show that nearly three out of four employers admit to hiring the wrong job candidate. Maybe HR was in a rush to fill an...
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Crowdfunding is on the Rise: Here’s What That Means for Entrepreneurs
It's fair to say that starting a business is bittersweet, especially in 2021. On one hand, it's exciting to realize your entrepreneurial dream, but on the other hand, common challenges like raising business capital can...
6 Types of TikTok Content That Will Help Your Startup’s Videos Go Viral
Juggling tasks is key for entrepreneurs, especially when it comes to selecting priority marketing channels. For many new entrepreneurs, sticking to the tried and tested social media platforms like Facebook and LinkedIn is often seen...
Pop-Up Shops Are on the Rise in 2021: Here’s How They Can Boost Your Brand
Pop-up shops are temporary storefronts that allow brands to connect with their customers in a brick-and-mortar space for a short period of time. For e-commerce brands, this usually means providing customers with an exclusive opportunity...
Boost Your Brand Through Social Media Engagement
In the modern world, social media permeates every aspect of business, but especially marketing. When using these digital platforms to promote your company, creating content is only half the battle; you must also connect with...
Big News: Consumers are Still Shopping Small During the Pandemic
The year 2020 has been a transformational one, especially for startups and small businesses impacted by the COVID-19 pandemic. Constant Contact, an online marketing leader, surveyed over 3,000 consumers in the U.S. (aged 18 and...
E-Commerce Fraud: How it Happens and How You Can Stop it
E-commerce fraud comes in many forms, all of which are extremely dangerous to consumers and online businesses alike. E-commerce fraud is widespread: according to econsumer.gov, in just three months, between January and March 2019, there...
A Startup Guide to Advertising on Amazon
Is your startup making use of Amazon’s advertising functionality? Heads up: you don’t need to sell through the platform to do so. That’s right: Amazon has opened up its marketing wing to non-sellers, so you...
How to Build Your Brand with User-Generated Content
In this guide, we explore how you can supercharge your startup’s marketing with user-generated content (UGC). What is user-generated content? User-generated content, or UGC, refers to online content related to a brand that has been voluntarily...
How to Use LinkedIn to Promote and Grow Your Business
Does your company have a LinkedIn presence beyond your personal profile? It should. Even if you consider your business to be a “customer-first” outfit, a professional online network is essential. Regardless of size or stage,...
8 Graphic Design Trends Your Startup Should Know About in 2020
Over the past few years, you've probably seen an explosion of bright colors, loud patterns and innovative designs when it comes to graphic design. However, those bold techniques are going to take a big step back...
Mind-Blowing Video Marketing Statistics to Step Up Your Marketing Campaign in 2020
In this ever-changing marketing landscape, video remains a clear-cut winner in dominating all channels and platforms. Fueled by the massive increase of social media, video marketing shows no sign of slowing down. Video has become a necessity...
5 Reasons Why Entrepreneurs Need Content Marketing
If you’re an entrepreneur looking for ways to rise and stand out among the swarm of competitive businesses, content marketing is the right approach. If you still have doubts about whether this type of campaign...
Keep Your Startup Growing by Avoiding These Financial Pitfalls
You put a lot on the line when you start your own business. You’re committing yourself to long hours, hard work and a great deal of uncertainty. And if you’re expecting to brave the shark...
15 Proven Ways to Generate Sales
As a new entrepreneur, you're looking for cost-effective ways to not only generate more sales, but also boost your brand, as well. There are numerous ways that you can do this. Incentivizing your customers with...
Determining the ROI of Social Media Marketing
Today’s entrepreneurs know that social media is an important part of every marketing strategy, but how to determine its success is often unknown. While you may be investing time and resources into your startup’s social...
Inside Small Business: Survey Shows Startup Dreams Thriving
The second annual The UPS Store, Inc.’s “Inside Small Business Survey” is in, and the results confirm that dreams of owning a small business continue to be robust in 2019. This year’s survey demonstrates that...
Spring Cleaning for Digital Marketing: 4 Things Every Brand Should Do Now
Keeping your marketing approaches fresh is essential for any business, but it’s especially important for those launching a new brand. As the season of new beginnings, spring is a great time to assess the performance...
The Best Freelance Gigs and Side Hustles to Go After in 2019
Freelancing is becoming the new normal for American workers. Today, 40 percent of us use websites like Upwork and Guru to find gigs, which we perform as side hustles or as part of a larger...
How to Keep Your Money and Ideas for Yourself: Tips for Side Hustling on the Right Side of the Law
There are numerous ways to test out the waters of entrepreneurship these days. Virtual markets make it easy for thrifters and crafters to sell items online. Many people have launched consulting, writing and speaking careers...