Latest posts by Andre Oentoro
In this ever-changing marketing landscape, video remains a clear-cut winner in dominating all channels and platforms. Fueled by the massive increase of social media, video marketing shows no sign of slowing down. Video has become a necessity for internet users, as 55 percent of consumers watch online videos every day. Since it is an incredibly shareable medium, 92 percent of mobile users share videos.
It’s no surprise that online video consumption doubles every year: thus, it’s crucial to take advantage of video to boost your online visibility and increase sales. Consequently, video and marketing go hand-in-hand like peanut butter and jelly.
It’s not the flourishing popularity that makes marketers add videos to their marketing mix; it’s the effectiveness of their combination. Video provides an attractive, easy-to-digest format that makes complex messages snackable.
Research shows that 87 percent of potential customers would like to see a video from the brand they are interested in making a purchase from. Additionally, 46 percent of viewers end up taking action after watching a compelling video advertisement.
Since the demand for product and service videos keep on increasing, at least 87 percent of marketers put video at the forefront of their marketing strategy. Over 97 percent report that video helps potential customers to understand the brand better, leading to increased purchase intent.
The competition and noise in video marketing is continually increasing every year, making it even more challenging for marketers to stay ahead of the game and stand out from the crowd.
Now that 2020 is just around the corner, there’s no better time to refine your company’s video marketing strategy in order to cut through the noise.
In case you’re still not sold on the sheer power of video marketing for your startup, consider these critical video marketing statistics for 2020: