video marketing

Mind-Blowing Video Marketing Statistics to Step Up Your Marketing Campaign in 2020

In this ever-changing marketing landscape, video remains a clear-cut winner in dominating all channels and platforms. Fueled by the massive increase of social media, video marketing shows no sign of slowing down. Video has become a necessity for internet users, as 55 percent of consumers watch online videos every day. Since it is an incredibly shareable medium, 92 percent of mobile users share videos. 

It’s no surprise that online video consumption doubles every year: thus, it’s crucial to take advantage of video to boost your online visibility and increase sales. Consequently, video and marketing go hand-in-hand like peanut butter and jelly. 

It’s not the flourishing popularity that makes marketers add videos to their marketing mix; it’s the effectiveness of their combination. Video provides an attractive, easy-to-digest format that makes complex messages snackable. 

Research shows that 87 percent of potential customers would like to see a video from the brand they are interested in making a purchase from. Additionally, 46 percent of viewers end up taking action after watching a compelling video advertisement.

Since the demand for product and service videos keep on increasing, at least 87 percent of marketers put video at the forefront of their marketing strategy. Over 97 percent report that video helps potential customers to understand the brand better, leading to increased purchase intent.

The competition and noise in video marketing is continually increasing every year, making it even more challenging for marketers to stay ahead of the game and stand out from the crowd.

Sign Up: Receive the StartupNation newsletter!

Now that 2020 is just around the corner, there’s no better time to refine your company’s video marketing strategy in order to cut through the noise.

In case you’re still not sold on the sheer power of video marketing for your startup, consider these critical video marketing statistics for 2020:

video marketing

Previous Article
holiday sales

How Your Startup Can Capitalize on Holiday Sales

Next Article

Why Fintech Startups Fail (and How You Can Avoid These Mistakes)

Related Posts
Read More

A Beginner’s Guide to Business Success in the Metaverse 

There’s no hiding from it: The metaverse is coming, and it’s on track to disrupt the world of business as we know it. Championed by newly rebranded Meta (formerly Facebook), the metaverse will be a network of 3D, 360-degree immersive and interactive micro-worlds. These digital spaces are where we will buy products, consume media,  learn...
wjr business beat
Read More

WJR Business Beat: Top Marketing Channel in 2022? Email (Episode 351)

On today's Business Beat, Jeff Sloan talks about why small business marketers in 2022 believe that email is the top go-to channel to use. Tune in to the Business Beat below to learn more:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of...
focus groups
Read More

Build on Metrics by Designing Effective Focus Groups

Click-through rates, purchasing history, engagement rates—such metrics are helpful, but for ultimate success as a brand, you need to get beyond the what of customer behavior and uncover the why.  Focus groups are one of the most effective ways to do that. They allow you to engage your customers in conversation and gain valuable qualitative...
Read More

Looking to Boost Sales? Adopt These Top 5 Marketing Tips

As we embark on a new year, developing efficient marketing strategies to drive sales is crucial for your business’ growth. Although consumer buying habits changed significantly over the past 18 months, new tools and approaches also emerged to address those changes in behavior and conquer new and existing challenges. Starting the year off strong will...