video marketing Archives

2024’s Shifting Digital Marketing Landscape: Adapt or Fall Behind

Given how seamlessly the digital landscape is woven into our daily lives, it’s no surprise that digital marketing has gone through so many changes over the years. We’ve seen incredible growth spurts, new social networking...

byAlexandra Wilson

February 2, 2024

video marketing rewards-based crowdfunding

How to Use Video Marketing to Boost Your Rewards-Based Crowdfunding Campaign

Showing and telling are both essential elements in any rewards-based crowdfunding campaign. Nevertheless, without the show, you’ll never get to the tell — let alone the sell. Crowdfunding is an excellent way for entrepreneurs to test...

byHope Horner

April 21, 2021

Mind-Blowing Video Marketing Statistics to Step Up Your Marketing Campaign in 2020

In this ever-changing marketing landscape, video remains a clear-cut winner in dominating all channels and platforms. Fueled by the massive increase of social media, video marketing shows no sign of slowing down. Video has become a necessity...

byAndre Oentoro

December 14, 2019

4 Ways to Grow Your Startup Using Video Content

Consumer demands have evolved over time, and engagement strategies have adjusted to these new expectations. No longer do we seek to reach the masses with a broad message and deliver standardized services. Instead, the goal...

byBrian Hughes

September 28, 2019

5 Digital Marketing Strategies Startups Can Use to Thrive in a Competitive Market

As the global economy continues to experience rising costs and reduced spending, businesses have begun fighting for survival. There are roughly 30.2 million businesses in the U.S., as of 2018. The cost of doing business...

byAta Khan

September 16, 2019

Business Builder E-Book Series: Marketing and SEO Fundamentals [Free Download]

StartupNation’s Business Builder e-book series provides you with a FREE downloadable guide to help you start, grow or manage your business. In this FREE e-book, learn key insights into marketing and SEO for business. Our...

byStartupNation

July 6, 2017

Video Marketing: Captivate Your Audience with Consistent, Original Content

Your content is compelling. Your writing skills are top-notch. You recently added a superb graphic designer to your marketing team, and your millennial staff is beyond fluent in social media. With LinkedIn, Facebook, Twitter and...

byStephen M. Lowisz

June 16, 2017

5 Video Marketing Trends Every Small Business Should Try

The importance of video marketing has been steadily growing as the popularity of YouTube, Snapchat and other video-focused platforms surface. Marketers have found that video is engaging (65 percent of viewers watch more than three-quarters...

byJessica Thiefels

April 19, 2017

Creating and Marketing Engaging Video Content

In today’s world of marketing, everyone strives to create a video that that grabs consumer's attention, keeps their attention and ultimately goes viral. But most importantly, what makes effective video content in the first place? As an...

byKristina Petrick

November 6, 2016

Q&A with Video Marketing Expert Lou Bortone

With Facebook Live, Meerkat and other platforms making it easier than ever to share videos, large and small businesses are using video marketing to connect with customers, demonstrate products and provide educational content. To help...

bySusan Johnston Taylor

August 10, 2016

5 Best Video Marketing Software Programs for Entrepreneurs

Video marketing is taking center stage in 2016, as video assumes a much bigger role in organizations’ inbound marketing campaigns. Evidence to this lies in some of the statistics uncovered by an Adelie Studios SlideShare...

byReda Sedrati

June 7, 2016

Video Marketing for Beginners in 5 Easy Steps

Providing quality content means providing a variety of content. You need diversity in topics, styles, perspectives and, of course, media. Excellent written content is great, but it’s better when accompanied by stellar images. Even better...

bySimon Slade

May 31, 2016

Mobile Marketing Guide For Entrepreneurs

In the marketing world, all roads lead to mobile. Ericsson predicts there will be 6.1 billion mobile users by 2020, up from 2.6 billion users in 2015. It’s clear that any business that wants to...

byAlexa Lemzy

April 1, 2016

How to Utilize Video Production as Part of Your Marketing Campaign

Video Production Should be Part of Your Marketing Campaigns As the value of a business’ online presence increases with each passing year, it becomes more important every day to ensure you are making the most...

byChloe Hashemi

December 1, 2014

3 Reasons Your Video Marketing Efforts Are Falling Flat

Video Marketing: 3 Reasons your efforts could be failing Since Google purchased YouTube for a cool $1.65 billion in the fall of 2006, the user-generated video content service has been the dominant platform for marketers...

byCharles Hayward

October 21, 2014

Video Marketing: What’s the Big Deal?

Ever notice that there are so many of us that will remember a face but not a name? I know that I’ve tried many memory tricks to try to match names and faces to no...

byWendy Kenney

February 11, 2010