Browsing Tag
video marketing
15 posts
How to Use Video Marketing to Boost Your Rewards-Based Crowdfunding Campaign
Showing and telling are both essential elements in any rewards-based crowdfunding campaign. Nevertheless, without the show, you’ll never get to the tell — let alone the sell. Crowdfunding is an excellent way for entrepreneurs to test the concept of their product or service and determine market need (or lack thereof). Rewards-based crowdfunding is a great way...
Mind-Blowing Video Marketing Statistics to Step Up Your Marketing Campaign in 2020
In this ever-changing marketing landscape, video remains a clear-cut winner in dominating all channels and platforms. Fueled by the massive increase of social media, video marketing shows no sign of slowing down. Video has become a necessity for internet users, as 55 percent of consumers watch online videos every day. Since it is an incredibly shareable medium,...
4 Ways to Grow Your Startup Using Video Content
Consumer demands have evolved over time, and engagement strategies have adjusted to these new expectations. No longer do we seek to reach the masses with a broad message and deliver standardized services. Instead, the goal is to deliver relevant content to a specific consumer base and meet their needs by providing an exceptional experience. This...
5 Digital Marketing Strategies Startups Can Use to Thrive in a Competitive Market
As the global economy continues to experience rising costs and reduced spending, businesses have begun fighting for survival. There are roughly 30.2 million businesses in the U.S., as of 2018. The cost of doing business has increased considerably, and coupled with the presence of expensive highly skilled labor, startups face unequal odds of growing in...
Business Builder E-Book Series: Marketing and SEO Fundamentals [Free Download]
StartupNation’s Business Builder e-book series provides you with a FREE downloadable guide to help you start, grow or manage your business. In this FREE e-book, learn key insights into marketing and SEO for business. Our contributing authors, thought leaders and industry experts address marketing and search engine optimization issues and the strategies to help you...
Video Marketing: Captivate Your Audience with Consistent, Original Content
Your content is compelling. Your writing skills are top-notch. You recently added a superb graphic designer to your marketing team, and your millennial staff is beyond fluent in social media. With LinkedIn, Facebook, Twitter and Instagram accounts, you feel that your startup far exceeds the competition in terms of modernization. I have news for you: unless...
5 Video Marketing Trends Every Small Business Should Try
The importance of video marketing has been steadily growing as the popularity of YouTube, Snapchat and other video-focused platforms surface. Marketers have found that video is engaging (65 percent of viewers watch more than three-quarters of a video) and can be used across all social platforms to boost impressions, likes and more. The best part...
Creating and Marketing Engaging Video Content
In today’s world of marketing, everyone strives to create a video that that grabs consumer's attention, keeps their attention and ultimately goes viral. But most importantly, what makes effective video content in the first place? As an entrepreneur, how can you improve your video marketing strategy and create something that truly encompasses your business? These five principals are...
Q&A with Video Marketing Expert Lou Bortone
With Facebook Live, Meerkat and other platforms making it easier than ever to share videos, large and small businesses are using video marketing to connect with customers, demonstrate products and provide educational content. To help you harness the power of video, we talked to video marketing expert Lou Bortone about how to get over stage...
5 Best Video Marketing Software Programs for Entrepreneurs
Video marketing is taking center stage in 2016, as video assumes a much bigger role in organizations’ inbound marketing campaigns. Evidence to this lies in some of the statistics uncovered by an Adelie Studios SlideShare presentation: According to Brightcove, an online video platform, social video gets 1,200 percent more shares than images and text combined...
Video Marketing for Beginners in 5 Easy Steps
Providing quality content means providing a variety of content. You need diversity in topics, styles, perspectives and, of course, media. Excellent written content is great, but it’s better when accompanied by stellar images. Even better than stellar images is an engaging video. When you add video to your marketing strategy, you access a new audience...
Mobile Marketing Guide For Entrepreneurs
In the marketing world, all roads lead to mobile. Ericsson predicts there will be 6.1 billion mobile users by 2020, up from 2.6 billion users in 2015. It’s clear that any business that wants to have a successful marketing campaign must also be aware of mobile’s possibilities. Here are some tips on how to get...
How to Utilize Video Production as Part of Your Marketing Campaign
Video Production Should be Part of Your Marketing Campaigns As the value of a business’ online presence increases with each passing year, it becomes more important every day to ensure you are making the most of the internet. To keep up with the times, it may be a case of you giving your marketing strategy...
3 Reasons Your Video Marketing Efforts Are Falling Flat
Video Marketing: 3 Reasons your efforts could be failing Since Google purchased YouTube for a cool $1.65 billion in the fall of 2006, the user-generated video content service has been the dominant platform for marketers looking to make a splash with video content. Each month, according to YouTube, users watch 6 billion hours of content,...
Video Marketing: What’s the Big Deal?
Ever notice that there are so many of us that will remember a face but not a name? I know that I’ve tried many memory tricks to try to match names and faces to no avail. That's because I am a visual learner. The best way for me to remember anything is to have a...