Brian Hughes is the founder and CEO of Integrity Marketing & Consulting, where he helps his clients build powerful brands through inbound marketing. He is a frequent contributor to several other sites.
Consumer demands have evolved over time, and engagement strategies have adjusted to these new expectations. No longer do we seek to reach the masses with a broad message and deliver standardized services. Instead, the goal is to deliver relevant content to a specific consumer base and meet their needs by providing an exceptional experience. This...
September 28, 2019
When most people think of e-commerce, they imagine selling a physical product through an online platform. While many aspiring entrepreneurs find success doing just that, a growing number of companies are using e-commerce to deliver services that support their customer’s digital needs, from improved cybersecurity to chatbot services and ad management support. For entrepreneurs who...
April 20, 2019