Video marketing is taking center stage in 2016, as video assumes a much bigger role in organizations’ inbound marketing campaigns. Evidence to this lies in some of the statistics uncovered by an Adelie Studios SlideShare presentation:
- According to Brightcove, an online video platform, social video gets 1,200 percent more shares than images and text combined
- Landing pages with videos can improve conversions by at least 80 percent, as per Visually, a visual content marketplace
- Aberdeen Group, a technology research company, reports that companies using videos in their content strategy enjoy 41 percent more search engine traffic
- Year-over-year revenues grew 49 percent faster for companies that use video, Aberdeen also shares
- Vidyard, a video marketing services company, says that according to 70 percent of marketers, video converts better than any other content type
All this being the case, below are five video marketing software you can use to ramp up your video marketing:
GoAnimate is video animation software that allows marketers, communicators and educators to create engaging instructional or explainer videos to capture their audience’s interest. It’s a cost-effective alternative to pricey video production companies.
With GoAnimate, you can craft do-it-yourself videos using elements from its extensive library of themes, characters, backgrounds and actions. It also offers lip sync narration features to give your characters lines, or if you choose not to narrate the videos yourself, GoAnimate has professional voice partners you can tap for your projects.
A free 14-day trial is available, and for $50 a month, the tool offers unlimited production, embed, hosting, playback and download capabilities. You can also benefit from GoAnimate coupons and read some reviews about this product.
PowToon is an intuitive web service that allows users to create animated video presentations within minutes, either from scratch or by customizing a prebuilt PowToon. It offers features that let you combine music, narration and embedded videos in your presentations, definitely welcome substitutes to boring PowerPoint slides.
The free version offers limited features, such as a maximum video length of five minutes and a total of 38 tunes to use. Paid plans with better features, such as HD file download and up to 15 minutes of video, start at $19 per month, if billed annually. You can take advantage of discount coupons for Powtoon as well and save up to 80 percent.
A free slideshow maker, Slidely is the perfect companion for instructors, presenters and marketers who intend to keep their audience’s attention glued to their message.
Whether it’s a collage, gallery or slideshow presentation (both for the web or mobile) you need, Slidely is equipped with the requisite tools to help you create, discover and share amazing photo and video collections.
To start, register with Slidely by connecting your Facebook account or sign up using your email address. Photos and videos can be uploaded from your computer, and themes with built-in transition and animation effects are available for you to choose from.
Camtasia by TechSmith is a high-quality screen recorder that captures windows, specific areas of your computer screen, even your entire desktop, with astounding precision.
It comes preloaded with features that allow users to import video footages, incorporate your computer’s webcam to put a face to the narrator’s voice, separately edit audio and video for maximum quality, clean up unwanted noise, add video captions, splice and stitch videos together, and cut out mistakes, among others.
A free version of Camtasia with limited features is available for download, while a single-user license is priced at $299. No monthly subscriptions or annual fees to worry about.
Used by more than half a million people worldwide, VideoScribe is a video creation and editing tool that allows marketers to create whiteboard-style animations. Choose from a selection of images, hands, voiceovers, soundtracks and other elements to create presentations that engage your audience.
The application’s easy-to-use interface lets you create video animations in five simple steps:
- Add your text and images
- Set animation times
- Import or record voiceover
- Choose a soundtrack, if you’re so inclined
- Share your video via Facebook, YouTube and other social media channels
While a 7-day free trial is offered, VideoScribe is priced at $12 per month, if paid on a yearly basis. Subscription to the full version includes the full hand and image library, access to the premium image store, a music collection that’s royalty-free, offline mode, as well as commercial use, i.e., sell the scribes you create for a profit.
As people become increasingly discerning of the content they consume both online and offline, marketers who use video to ramp up their marketing are set to reap more benefits than those who don’t.
An article on The Guardian best summarizes the medium’s power and potential: “With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.”