digital marketing Archives

4 Elements of an Effective Seasonal Marketing Campaign

The holiday season is an interesting time to observe marketing trends within any industry. On the one hand, consumers are shopping more than any other time of the year, and on the other hand, there’s...

byJustin E. Crawford

November 3, 2023

Harnessing the Power of Google’s GA4 Analytics: A Pathway to Elevated Customer Engagement and Increased ROI

In today's data-driven marketplace, understanding customer behavior is pivotal for tailoring marketing strategies that resonate and drive bottom-line growth. At the epicenter of this transformative journey is Google’s latest brainchild - GA4 Analytics platform. This...

byStartupNation

October 13, 2023

5 Ways Programmatic Advertising Can Benefit Your Brand

Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal...

byShay Berman

October 12, 2022

4 Ways Entrepreneurs Can Identify Gaps in Their Marketing Plan

There’s a lot of talk around year-end planning, especially as we inch closer to Q4. And, while you can certainly pull together a proposed marketing plan toward the end of the year, a marketing plan...

byMeg Prejzner

September 14, 2022

Reach Each Generation in Today’s Marketplace with These Marketing Tactics

Today’s marketing strategies prove significantly different than those from only a few decades ago. Now, while mostly virtual, they represent just a new tool, and aren’t always fully understood when attempting to separate outreach efforts...

byAllan Colman

August 30, 2022

How Small Businesses Can Navigate the Elimination of Third-Party Cookies

Businesses need customers to stay competitive. To get those customers, most companies engage in digital marketing. However, one major type of digital marketing tool looks like it’s going away—the third-party cookie. And marketers who rely...

byJohn Rampton

August 24, 2022

How to Find Your Most Valuable Keywords for Commercial Intent

We rely on Google to find the information we need to help resolve our issues at the moment. This, naturally, offers businesses chances to put themselves on the radar of their ideal audience. But the...

byNahla Davis

August 19, 2022

How to Define (and Measure) the Metrics That are Crucial to Your Business

Metrics matter, but not all data is created equal. In the frantic hunt for indicators of growth, entrepreneurs may focus on the wrong metrics. Red herrings are an elephant in the room. This perplexing mix...

byOren Greenberg

July 11, 2022

How Digital Marketing Helps Startups Overcome Growth Challenges

Growing a startup is like running a marathon with random and unpredictable obstacles that pop up all of a sudden. Building your product, securing funding, hiring the right people and attracting high-quality leads are just...

byJohn Hurley

May 25, 2022

Underrated Marketing Techniques Your Business Should Be Using

There are some marketing techniques, like social media marketing or monetizing your website successfully, that just about every business is using. But there are also a lot of other underrated tactics that aren’t as widely...

byAdam Steele

April 25, 2022

5 Tips to Authentically Market Your Startup to Gen Z

These days, everybody wants to market to Gen Z. After all, they’ve become the new generation of consumers. Gen Zers carry $143 billion in spending power – enough to make any brand jump on the...

byApril Miller

April 21, 2022

WJR Business Beat: Local Spending on Digital Advertising Grows (Episode 394)

On today's Business Beat, Jeff shares a sneak peek at the 2022 Benchmarking Report on Local Media's Digital Revenue and Borrell Associates estimates that local digital advertising will grow by 9% to a total of...

byStartupNation

April 19, 2022

6 Videos Your Small Business Should Make

Videos are gradually becoming the favorite content format for small and big businesses because of their engaging nature and ability to drive traffic. According to the recent studies conducted by MarketWatch, the global video streaming...

byLucy Manole

April 19, 2022

Is Your Startup Leveraging the Latest Updates in Digital Marketing?

March 2022 marked the two-year anniversary of the COVID-19 pandemic – a scary and isolating time for many. Businesses – even entire industries – were forced to shut down while hundreds of thousands of people...

bySteve Krull

April 14, 2022

The What, Why and How of Content Audits

If you're a content marketer, you know the importance of keeping your content strategy on track. But how do you know if your strategy is effective? You know that creating high-quality content is essential to...

byJordan Bishop

April 13, 2022

How SEO Can Help You Future-Proof Your Startup

If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed, but there are steps you can take to increase your chances of longevity as an entrepreneur. In...

byShay Berman

March 25, 2022

Tips to Bring Marketing Innovations into Traditional Industries

Old-school, traditional industries, such as finance, agriculture, law firms and manufacturing, are legacy industries that have stayed with what works, even through periods of revolution. But that’s about to change. Artificial intelligence, cloud computing, smart...

byJustin Ou

February 10, 2022

Best SEO Practices for Startups Explained by OtterPR’s Scott Bartnick

Most of the reasons that startups fail stem from an inability to attract the right kind of attention. In some cases, they do not attract the attention of investors, which typically results in the startup...

byScott Bartnick

February 2, 2022

6 Essential Web Design Elements to Boost Your Website’s Conversions

As a business owner, the primary goal of your website is to convert visitors — whether the conversion is an email subscription, a lead for email newsletter subscription or a purchase. After all, what’s the...

byShay Berman

January 31, 2022

How to Create a Brand Awareness Strategy That Will Generate Buzz

Have you ever recommended a restaurant to your friends or traveled to a city solely because your neighbor couldn’t stop talking about it? If you answer yes to any of these questions, you have experienced...

byEduard Klein

January 19, 2022