Browsing Tag
digital marketing
80 posts
How Digital Marketing Helps Startups Overcome Growth Challenges
Growing a startup is like running a marathon with random and unpredictable obstacles that pop up all of a sudden. Building your product, securing funding, hiring the right people and attracting high-quality leads are just...
Underrated Marketing Techniques Your Business Should Be Using
There are some marketing techniques, like social media marketing or monetizing your website successfully, that just about every business is using. But there are also a lot of other underrated tactics that aren’t as widely...
5 Tips to Authentically Market Your Startup to Gen Z
These days, everybody wants to market to Gen Z. After all, they’ve become the new generation of consumers. Gen Zers carry $143 billion in spending power – enough to make any brand jump on the...
WJR Business Beat: Local Spending on Digital Advertising Grows (Episode 394)
On today's Business Beat, Jeff shares a sneak peek at the 2022 Benchmarking Report on Local Media's Digital Revenue and Borrell Associates estimates that local digital advertising will grow by 9% to a total of...
6 Videos Your Small Business Should Make
Videos are gradually becoming the favorite content format for small and big businesses because of their engaging nature and ability to drive traffic. According to the recent studies conducted by MarketWatch, the global video streaming...
Is Your Startup Leveraging the Latest Updates in Digital Marketing?
March 2022 marked the two-year anniversary of the COVID-19 pandemic – a scary and isolating time for many. Businesses – even entire industries – were forced to shut down while hundreds of thousands of people...
The What, Why and How of Content Audits
If you're a content marketer, you know the importance of keeping your content strategy on track. But how do you know if your strategy is effective? You know that creating high-quality content is essential to...
5 Ways Programmatic Advertising Can Benefit Your Brand
Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal...
How SEO Can Help You Future-Proof Your Startup
If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed, but there are steps you can take to increase your chances of longevity as an entrepreneur. In...
Tips to Bring Marketing Innovations into Traditional Industries
Old-school, traditional industries, such as finance, agriculture, law firms and manufacturing, are legacy industries that have stayed with what works, even through periods of revolution. But that’s about to change. Artificial intelligence, cloud computing, smart...
Best SEO Practices for Startups Explained by OtterPR’s Scott Bartnick
Most of the reasons that startups fail stem from an inability to attract the right kind of attention. In some cases, they do not attract the attention of investors, which typically results in the startup...
6 Essential Web Design Elements to Boost Your Website’s Conversions
As a business owner, the primary goal of your website is to convert visitors — whether the conversion is an email subscription, a lead for email newsletter subscription or a purchase. After all, what’s the...
How to Create a Brand Awareness Strategy That Will Generate Buzz
Have you ever recommended a restaurant to your friends or traveled to a city solely because your neighbor couldn’t stop talking about it? If you answer yes to any of these questions, you have experienced...
Automate Your Marketing Process With These 12 Easy-to-Use Tools
Marketing automation is all about optimizing your campaigns to reap all the benefits of digital marketing. Investment for marketing automation technology is getting more sophisticated, projecting an increase of $25 billion by 2023. This staggering growth has...
Marketing Lessons We Learned in 2021
Can you believe that we’re about to say hello to 2022? Feels like it was just yesterday that we were talking about the digital marketing trends to look out for in 2021. The global pandemic...
5 Quick Wins for Small Businesses During the Holidays
As businesses of all sizes approach the end of the year, retailers are pushing hard to grasp their customer’s attention with effective holiday marketing campaigns and hit their end-of-the-year targets. This year is no...
5 Marketing Goals for 2022
… aaaand just like that, we’re about to say goodbye to 2021. If you’re wondering where did the time go, don’t ask us. We don’t know, either! What we do know, however, is that it’s...
13 Digital Tools Every New Business Needs
Modern startups run on digital tools. From communicating with customers, collaborating internally or protecting their assets, entrepreneurs should know that there’s a digital platform or service for everything. The truth is, those that don’t embrace...
The Importance Of SEO In Digital Marketing
Here's a redundant, yet powerful fact: Your customers search online before making any purchase decisions. Whether it's a question, a product comparison, reviews about something specific or to test the market to see what all...
What Quality Content Means to Google
Many digital marketers, bloggers and webmasters often ask themselves: What is quality content and how do you make it? To answer such questions, you can’t just talk about content marketing. You need to go deeper...