Browsing Tag
digital marketing
72 posts
How to Create a Brand Awareness Strategy That Will Generate Buzz
Have you ever recommended a restaurant to your friends or traveled to a city solely because your neighbor couldn’t stop talking about it? If you answer yes to any of these questions, you have experienced the buzz—hyping something so much that people start talking about it. The concept of generating buzz to get consumers, marketers,...
Automate Your Marketing Process With These 12 Easy-to-Use Tools
Marketing automation is all about optimizing your campaigns to reap all the benefits of digital marketing. Investment for marketing automation technology is getting more sophisticated, projecting an increase of $25 billion by 2023. This staggering growth has been consistent since 2017 at an annual rate of 14%. This article will reveal 12 great tools that will easily...
Marketing Lessons We Learned in 2021
Can you believe that we’re about to say hello to 2022? Feels like it was just yesterday that we were talking about the digital marketing trends to look out for in 2021. The global pandemic has changed not only our way of living and communicating, but how we operate businesses as well. With thousands and...
5 Quick Wins for Small Businesses During the Holidays
As businesses of all sizes approach the end of the year, retailers are pushing hard to grasp their customer’s attention with effective holiday marketing campaigns and hit their end-of-the-year targets. This year is no exception, presenting a huge opportunity for retailers. In the U.S. alone, retail sales are expected to reach $859 billion toward...
5 Marketing Goals for 2022
… aaaand just like that, we’re about to say goodbye to 2021. If you’re wondering where did the time go, don’t ask us. We don’t know, either! What we do know, however, is that it’s time to start planning your marketing goals for a brand-new year. Don’t have any goals in mind yet? Well, allow...
13 Digital Tools Every New Business Needs
Modern startups run on digital tools. From communicating with customers, collaborating internally or protecting their assets, entrepreneurs should know that there’s a digital platform or service for everything. The truth is, those that don’t embrace technology risk being left behind, especially during the COVID-19 pandemic. In order to stay afloat, entrepreneurs must start off strong...
The Pros and Cons of B2B Data-Driven Marketing
Data-driven marketing is a marketing strategy that uses data to define consumer behavior patterns and then uses that information for marketing purposes. For example, if the pattern shows that the majority of your target audience is engaging with you on social media, then you would invest your advertising budget there. The main goal of this...
The Importance Of SEO In Digital Marketing
Here's a redundant, yet powerful fact: Your customers search online before making any purchase decisions. Whether it's a question, a product comparison, reviews about something specific or to test the market to see what all is available, customers turn to search engines for information and product awareness. Therefore, as a digital marketer or an entrepreneur,...
What Quality Content Means to Google
Many digital marketers, bloggers and webmasters often ask themselves: What is quality content and how do you make it? To answer such questions, you can’t just talk about content marketing. You need to go deeper than that. You need to understand what quality content means in the eyes of Google. Why’s that? Well, Google loves...
How to Capitalize on Digital E-Commerce Marketing Techniques
In recent years, the number of online purchases has increased significantly. The pandemic has accelerated the process of business digitalization as more and more companies have begun to focus on the Internet as the primary source of customer attraction and apply digital e-commerce marketing techniques. Consumer engagement, increased competition between sites, and technology development are...
Affordable Digital Marketing Strategies for Cash-Strapped Startups
Once your new business is up and running, you need to find ways to advertise to your potential customers. But before making your first marketing plan, it’s important to understand what digital marketing is and what online channels are the most accessible and affordable for you. StartupNation exclusive discounts and savings on Dell products and...
10 Actionable Steps to Automate Your Content Marketing Workflow
Being a marketer in today’s digitally dependent world without using automation tools is just like starting a business without intending to scale it. Statistics show that half of the companies in the marketing field alone are now using marketing automation and 58% of the B2B companies are thinking of using it in today’s digital world....
Video Marketing Adds Value, Reach to Your Business
Are you looking for ways to add more value to your business? Are you in need of new, effective marketing techniques that will help you reach potential customers? If so, video marketing is the answer. Video marketing has many benefits over traditional forms of advertising. Video content can be highly engaging, especially when it includes...
5 Ways Remarketing Can Boost Your Company’s Bottom Line
We've all had customers who browsed our site and added items to their cart — then left without purchasing. Now, there's a popular marketing strategy that's proven to work in bringing them back: Remarketing. In fact, remarketing generates high conversions for cart abandonment, with nearly 30% of clicks ultimately leading to a purchase, according to...
6 Essential Web Design Elements to Boost Your Website’s Conversions
As a business owner, the primary goal of your website is to convert visitors — whether the conversion is an email subscription, a lead for email newsletter subscription or a purchase. After all, what’s the point of driving traffic to your website if users don’t really engage with your content and convert? Yet so many...
5 Ways Programmatic Advertising Can Benefit Your Brand in 2021
Programmatic advertising is the automated buying and selling of digital ads in real time. It can be used to access virtually any channel, such as desktop platforms, mobile platforms, connected TVs and more. The goal of programmatic advertising is to increase efficiency and transparency both to the advertiser and the ad publisher through real-time auctions...
WJR Business Beat with Jeff Sloan: Small Business Marketing 101 Requires SEO (Episode 265)
On today's Business Beat, Jeff talks to Shay Berman, founder and president of marketing company Digital Resource and StartupNation's digital marketing expert, about why SEO is the key to creating awareness for your business. Tune in to the Business Beat, below, to learn more tips about SEO and how to put it to work for...
Ask the Experts: Meet Our 3 New Subject Matter Experts on StartupNation Radio
On this week's episode of StartupNation Radio, Jeff talks to StartupNation's new subject matter experts: Shay Berman of Digital Resource, Greg Packer of AccessPoint and Michael Spath of Kapnick Insurance Group. Tune in to the full StartupNation Radio show with Berman, Packer and Spath to learn more about our experts and their specialties: First up...
How SEO Can Help You Future-Proof Your Startup
If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed, but there are steps you can take to increase your chances of longevity as an entrepreneur. In order to future-proof your business and remain relevant to your target audience, you must stay in tune with changing consumer...
How to Use Facebook Marketing to Promote Your New Business and Engage Customers
It is common knowledge that Facebook is a marketing powerhouse for virtually all types of companies. In order to reach as many potential customers as possible and be more successful in today’s digital era, it is absolutely vital for you to have an effective Facebook marketing strategy for your startup. This social media platform will...