Determining the ROI of Social Media Marketing
Today’s entrepreneurs know that social media is an important part of every marketing strategy, but how to determine its success is often unknown. While you may be investing time and resources into your startup’s social media plan, it’s difficult to track whether your content is producing a favorable ROI. Did that popular Facebook post actually...
Spring Cleaning for Digital Marketing: 4 Things Every Brand Should Do Now
Keeping your marketing approaches fresh is essential for any business, but it’s especially important for those launching a new brand. As the season of new beginnings, spring is a great time to assess the performance of your startup's social media channels, platforms and strategies. This allows you to identify which areas need some sprucing up,...
Which Should You Build First for Your New Business: A Mobile App or Mobile Website?
At the start of 2018, there were an estimated 3.7 billion users using a mobile device to access the internet. For any entrepreneur or startup, one of the first dilemmas they’ll face is deciding whether to first develop a mobile app or to optimize their existing website to be mobile-friendly. This is a big decision...
Don’t Forget Dads When Developing a Marketing Strategy
When examining the purchasing behaviors, habits and beliefs of different demographic groups, many startups fail to consider dads. This is a mistake, as today’s dads have many household responsibilities, including choosing products for children. Modern fathers don’t believe that advertising correctly portrays their role in the family. Unlike previous generations, today’s dads are much more...
4 Essential Digital Marketing Tactics for Multi-Location Businesses
A well-developed digital marketing strategy has become a must-have for multi-location businesses. Customers are shopping online more than ever before, with 56 percent of sales influenced by digital during the past year. While many businesses have mastered the basics of digital, the constantly evolving landscape requires brands to analyze their efforts regularly. Keeping up with...