digital marketing spring cleaning

Spring Cleaning for Digital Marketing: 4 Things Every Brand Should Do Now

Keeping your marketing approaches fresh is essential for any business, but it’s especially important for those launching a new brand. As the season of new beginnings, spring is a great time to assess the performance of your startup’s social media channels, platforms and strategies. This allows you to identify which areas need some sprucing up, and which should be eliminated.

While every business will face different challenges when developing digital marketing approaches, there are some key areas that must be assessed regularly. Not surprisingly, social media is tops. The social media landscape is always evolving, making it essential to examine your current channels carefully. Is your brand utilizing the channels that best resonate with your audience? Are you missing out on opportunities provided by the most popular platforms?

In addition to examining social media strategies, entrepreneurs must ensure all data is stored properly.

Data security is an important issue among consumers; in fact, 85 percent of consumers say they will avoid a business known to have security breaches.

Mobile load speed is another important issue for on-the-go consumers who want to find product information quickly. When pages load slowly and aren’t designed for the mobile experience, visitors are far more likely to bounce.

Finally, it’s time to fully commit to marketing attribution. Long called the “holy grail of marketing,” attribution helps businesses of all sizes allocate their budgets properly.

Sign Up: Receive the StartupNation newsletter!

Taking on so many tasks as you enter the spring marketing season may seem daunting, but the hard work will pay off. Analyze your processes and make changes now so you can avoid costly mistakes later in the year. To find out how you can ensure your startup is at the top of its game in 2018, check out the full infographic below.

digital marketing

Previous Article

How to Maintain Confidence in the Market for Your Small Business

Next Article

3 Ways to Build Marketing Into Your Startup's Product

Related Posts
supply chain
Read More

How to Keep Vendors and Clients Happy During Supply Chain Hiccups

Supply chain breakdowns are happening due to global disruptions, rising costs and increased consumer expectations. Businesses can't always stop supply chain hiccups, but they can learn from them and limit their impact on vendors and clients. How a business responds to a supply chain issue can have far-flung effects. A company that is proactive and...
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
Read More

The Role of a Recruiter and HR in Small Business

You’ve launched your business and it’s humming along. Like most entrepreneurs, you wear plenty of hats, including chief human resources (HR) and recruitment officer. Here’s the problem, though: You can’t handle all your employee-related responsibilities forever. If you do, you could find yourself in trouble. The issue isn’t just that you’re going to spread yourself...
sales pitches
Read More

12 Unique Ideas For Memorable Sales Pitches

What is one unique idea for an entrepreneur to create an effective and memorable sales pitch?  To help you make your sales pitches effective and memorable, we asked marketing professionals and experienced entrepreneurs this question for their best ideas. From focusing on benefits to offering irresistible bargains, there are many ways to create effective sales...