data Archives

Inundated with Data? Here’s How SMBs Can Simplify Storage, Access and Security

While much of the nation is dealing with drought, small and mid-size businesses (SMBs) are drowning in data. The data dilemma many SMBs face is stark and acute: how to store and protect ever-growing volumes...

byScott McDonald

August 24, 2022

As You Scale Your Business, What Role Should Data Play?

From the outside, growing a startup appears relatively straightforward -- though never easy. Your customer base expands; you begin to offer new products and services; and your employee headcount grows. But what the rest of...

byChris Hyde

July 29, 2022

The Customer Is Always Right: Why Startups Should Pay Attention To CX Data

The customer experience is the key to any marketing success strategy. Mimicking the age-old catchphrase of ‘the customer is always right, the role of CX data in a growing e-commerce landscape is vital if you...

byRebecca Barnatt-Smith

April 27, 2022

The Data Paradox: Why Data Can Be Both an Advantage and a Burden

In 2016, Dell Technologies commissioned our first Digital Transformation Index (DT Index) study to assess the digital maturity of businesses around the globe. We have since commissioned the study biennially to track businesses’ digital maturity....

byDell Technologies

August 5, 2021

Spring Cleaning for Digital Marketing: 4 Things Every Brand Should Do Now

Keeping your marketing approaches fresh is essential for any business, but it’s especially important for those launching a new brand. As the season of new beginnings, spring is a great time to assess the performance...

byMDG Advertising

April 25, 2019

5 Industries With the Most Opportunities for Tech Startups

In 2017, Forbes compiled a list of the Next Billion Dollar Startups, revealing companies poised to become the fastest-growing within their industry. Of the startups profiled, 70 percent comprised the fintech, healthcare and biotech, data and analytics,...

byDeborah Sweeney

July 24, 2018

Why Market Research and Competitor Analysis are Essential When Starting Up

As the saying goes, “knowledge is power,” and getting the right information about your market, its competitors and those all-important customers is vital throughout the lifetime of your company. For startups in particular, hitting the...

byAngela Bradbury

September 10, 2017

Artificial Intelligence and its Growing Impact on Startups

Artificial intelligence is increasingly being used by startups to implement cost-saving systems and processes, helping them to save money and gain an early competitive advantage. Reaping the benefits of targeted artificial intelligence (AI) solutions, they...

byKeith Tully

April 12, 2017

7 Tips for Using Data to Keep Your Startup Ahead of the Curve

“Data-driven” has become a buzzword at startups, on par with “disruption” or “lean.” But truly having a data-driven culture means more than tracking your monthly active users or running the occasional experiment. It means building...

byJessica Lachs

April 10, 2017

Is it Safe for Your Startup to Use an Online Lender?

As a business owner, you surely know there are plenty of scammers lurking, keen to steal your identity or separate you from your cash. Equally concerning, some sites may have no criminal intentions but may...

byCarl Faulds

April 5, 2017

Why 2017 is the Year That the Internet of Things Takes Over

The Internet of Things, which describes objects and devices that are connected to the internet via Wi-Fi, is more and more prevalent in our everyday lives. As we become increasingly reliant on our smartphones, computers,...

byKylie Ora Lobell

March 12, 2017

The Benefits of Business Intelligence for Startups

You have probably already heard that eight out of 10 startups fail within 12 months, but have you ever wondered why that happens? In order to find success in the startup and entrepreneurial world, you...

byNate Vickery

October 26, 2016

Challenges Facing The Market Research Industry [Infographic]

There are many challenges facing the market research industry. With the rapid developments in technology, the industry must find new ways to innovate itself in order to prosper. The infographic below from Surveygoo outlines some...

byNeil Cary

July 20, 2016

Digital Marketing: How Data Can Predict a Boost in Revenue

Data Driven Digital Marketing - How to Accurately Predict Data to Boost Revenue What is the principle difference between a regular decision and an informed decision when digital marketing is concerned? As anyone can understand...

byJyoti Wadhwa

July 17, 2015

6 Steps to Create a Data-driven Marketing Strategy for Your Startup

Create a Data-driven Marketing Strategy for Your Startup and Grow! Today, businesses need to effectively engage with their customers in order to successfully market to them. To do that, it's important to know your customers,...

bySreeram Sreenivasan

June 4, 2015

The Secret to Great Marketing? Segmentation

Segmentation: What it means to your business As the price of marketing continues to trend upward, it's important for entrepreneurs and small businesses to maximize their impact and strategically target desired clients with messaging tailored...

byONTRAPORT

April 15, 2015

Like a scientist, take a tried and tested approach to marketing strategies!

Approaching your business like a scientist Living in the era of the internet, the raft of data readily available is phenomenal. This is great news for retailers, especially those that operate online, in that they...

byIan Cowley

March 16, 2015

Big Data Benefits Businesses of All Sizes

"Big data" generates "big information" Big data is being generated by everything around us at all times. Every digital process and social media exchange produces it. Systems, sensors and mobile devices transmit it. A 2012...

byChristopher Landry

January 30, 2015

Note to StartUps: Bring Business Intelligence Out of the Shadows

Business Intelligence plays a BIG role in your startup! Business Intelligence (BI) is growing in complexity and power, but it’s still only in its infancy. Until very recently data analysis was left to a very...

bySaar Bitner

January 26, 2015

3 tips to ignite sales leads from your blog

Blog your way to sales leads! “Start a blog.” We have heard this advice numerous times now from marketing experts. It sounds simple, but without a focused approach and measurable goals, it’s easy for the...

byGregg Schwartz

October 28, 2014