Browsing Tag


22 posts
data paradox dell technologies
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The Data Paradox: Why Data Can Be Both an Advantage and a Burden

In 2016, Dell Technologies commissioned our first Digital Transformation Index (DT Index) study to assess the digital maturity of businesses around the globe. We have since commissioned the study biennially to track businesses’ digital maturity. Our third installment of the DT Index, launched in 2020 (the year of the pandemic), revealed that “data overload/unable to...
digital marketing spring cleaning
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Spring Cleaning for Digital Marketing: 4 Things Every Brand Should Do Now

Keeping your marketing approaches fresh is essential for any business, but it’s especially important for those launching a new brand. As the season of new beginnings, spring is a great time to assess the performance of your startup's social media channels, platforms and strategies. This allows you to identify which areas need some sprucing up,...
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5 Industries With the Most Opportunities for Tech Startups

In 2017, Forbes compiled a list of the Next Billion Dollar Startups, revealing companies poised to become the fastest-growing within their industry. Of the startups profiled, 70 percent comprised the fintech, healthcare and biotech, data and analytics, logistics and new space industries. While many entrepreneurs may already have an understanding of these tech-related industries and what they...
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Why Market Research and Competitor Analysis are Essential When Starting Up

As the saying goes, “knowledge is power,” and getting the right information about your market, its competitors and those all-important customers is vital throughout the lifetime of your company. For startups in particular, hitting the ground running is necessary in today’s fast-paced, demanding marketplace. Whether you are new to your field, or a veteran with...
Artificial intelligence
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Artificial Intelligence and its Growing Impact on Startups

Artificial intelligence is increasingly being used by startups to implement cost-saving systems and processes, helping them to save money and gain an early competitive advantage. Reaping the benefits of targeted artificial intelligence (AI) solutions, they can quickly address specific issues faced when starting up in business. These include building a solid customer base, making sense...
Using data
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7 Tips for Using Data to Keep Your Startup Ahead of the Curve

“Data-driven” has become a buzzword at startups, on par with “disruption” or “lean.” But truly having a data-driven culture means more than tracking your monthly active users or running the occasional experiment. It means building out a scalable data infrastructure, focusing on experimental design and using data to make decisions. In my experience as an...
Online lender
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Is it Safe for Your Startup to Use an Online Lender?

As a business owner, you surely know there are plenty of scammers lurking, keen to steal your identity or separate you from your cash. Equally concerning, some sites may have no criminal intentions but may not be real lenders either, with the sole purpose of gathering and selling leads. So how reputable is an online...
Internet of things
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Why 2017 is the Year That the Internet of Things Takes Over

The Internet of Things, which describes objects and devices that are connected to the internet via Wi-Fi, is more and more prevalent in our everyday lives. As we become increasingly reliant on our smartphones, computers, tablets and virtual personal assistants like Alexa and Siri, we are witnessing non-traditional devices gaining similar capabilities. Everything from a car...
Business Intelligence
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The Benefits of Business Intelligence for Startups

You have probably already heard that eight out of 10 startups fail within 12 months, but have you ever wondered why that happens? In order to find success in the startup and entrepreneurial world, you have to know what it takes to run a successful company; however, you also have to know why so many...
Market Research Industry
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Challenges Facing The Market Research Industry [Infographic]

There are many challenges facing the market research industry. With the rapid developments in technology, the industry must find new ways to innovate itself in order to prosper. The infographic below from Surveygoo outlines some of the biggest challenges that researchers have found in today’s industry. Common issues that market research professionals have cited are...
digital marketing
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Digital Marketing: How Data Can Predict a Boost in Revenue

Data Driven Digital Marketing - How to Accurately Predict Data to Boost Revenue What is the principle difference between a regular decision and an informed decision when digital marketing is concerned? As anyone can understand that, the first one can be termed as guesswork with general conscience. But, the second one is a definite science....
Data-Driven Marketing
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6 Steps to Create a Data-driven Marketing Strategy for Your Startup

Create a Data-driven Marketing Strategy for Your Startup and Grow! Today, businesses need to effectively engage with their customers in order to successfully market to them. To do that, it's important to know your customers, their behavior, preferences and buying habits. Rich customer data is a key component in creating great customer relationships. It enables...
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The Secret to Great Marketing? Segmentation

Segmentation: What it means to your business As the price of marketing continues to trend upward, it's important for entrepreneurs and small businesses to maximize their impact and strategically target desired clients with messaging tailored specifically for that group. It's now harder than ever to get the response rate that promises to return the kind...
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Like a scientist, take a tried and tested approach to marketing strategies!

Approaching your business like a scientist Living in the era of the internet, the raft of data readily available is phenomenal. This is great news for retailers, especially those that operate online, in that they are able to take a tried and tested approach to marketing strategies, getting almost instant feedback along the way. This...
Customer Database
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Big Data Benefits Businesses of All Sizes

"Big data" generates "big information" Big data is being generated by everything around us at all times. Every digital process and social media exchange produces it. Systems, sensors and mobile devices transmit it. A 2012 Gartner report predicts that data will grow 800 percent over the next five years and 80 percent of the data...
help desk
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Note to StartUps: Bring Business Intelligence Out of the Shadows

Business Intelligence plays a BIG role in your startup! Business Intelligence (BI) is growing in complexity and power, but it’s still only in its infancy. Until very recently data analysis was left to a very select group of analysts, IT and R&D professionals. As an employee, anything you wanted to do with corporate data would...
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3 tips to ignite sales leads from your blog

Blog your way to sales leads! “Start a blog.” We have heard this advice numerous times now from marketing experts. It sounds simple, but without a focused approach and measurable goals, it’s easy for the blog to suck time, with uncertain returns for your efforts. Many small business owners get into blogging with unrealistic expectations....
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More on Computer Storage

A funny thing about being a new blogger is that I never know what is going to get people talking. My post on an easy-to-use Raid Array, which is designed to prevent loss of your important data, got lots of responses. A number of people pointed out that a RAID is no substitute for backing...