Market Research Industry

Challenges Facing The Market Research Industry [Infographic]

There are many challenges facing the market research industry. With the rapid developments in technology, the industry must find new ways to innovate itself in order to prosper. The infographic below from Surveygoo outlines some of the biggest challenges that researchers have found in today’s industry. Common issues that market research professionals have cited are in relation to technology, data management and impactful reporting. It also outlines the role market research companies may take moving into the future.

A recent survey asked hundreds of market research professionals the same question:

“What do you feel is the biggest challenge facing market research today?’’

Their responses are outlined in the infographic below and include some common themes including methodology and communication. Like all industries, market research has some changes to make. However, industry insiders believe that the prospects in greater data sources will largely overshadow the challenges in the long run. For all the details, let’s check out the infographic below!

Market Research Industry

Total
0
Shares
Leave a Reply
Related Posts
Read More

Best Restaurant POS System

Restaurants are a beautiful mess. On the surface, you're greeted with a smile and given beautiful food and drink in an aesthetic setting that appeals to all your senses. What happens behind the scenes is...
Read More

How to Calculate Annual Gross Income: A Step-by-Step Guide

Understanding your financial health starts with one critical figure: your annual gross income. This isn't just a number; it's a reflection of your earning power and plays an important role in shaping major decisions.  Whether...
Read More

7 Best Accounting Software for Small Business

So you've decided to enter the world of entrepreneurship. Congrats! As liberating and exciting as it can all be, it still leaves the question of how to manage your finances. Fortunately, with modern technology advancing...