Does your company have a LinkedIn presence beyond your personal profile? It should. Even if you consider your business to be a “customer-first” outfit, a professional online network is essential.
Regardless of size or stage, an astonishing 30 million companies maintain a profile on LinkedIn. In fact, 90 percent of executives report picking LinkedIn as their go-to for professional content.
LinkedIn does take a bit of work – especially if you plan to excel at it and make it a major part of your startup’s social media strategy. To get started, have a look at the small business guide to LinkedIn, below.