Browsing Tag
linkedin
26 posts
5 Tricks That Will Boost Your LinkedIn Company Page
How often do you update your LinkedIn company page? Many successful entrepreneurs utilize the professional networking platform to show off the best of what their business has to offer, from sharing job openings to posting videos about their products and offerings. Other novice business owners may not utilize their company LinkedIn page as frequently —...
These 8 Startups are Among the Top in the Midwest (and the U.S.)
Why were there only two Midwest startups on LinkedIn’s list of the top 50 startups on the rise? Cameo, based in Chicago (as well as remotely), and Seamless.AI, based in Columbus, are really awesome startups, and we were so happy to see them on the list. We just think LinkedIn missed a couple more major Midwest players. There’s this myth...
5 Pro LinkedIn Tips for Entrepreneurs
If you’re not utilizing LinkedIn to network, build and grow your brand, you’re missing out on an essential resource. According to Hootsuite, in 2019, 30 million companies were on LinkedIn (and that number is constantly growing) – so why not yours? For a technology software company like mine, LinkedIn has been a powerful tool for...
How to Use LinkedIn to Promote and Grow Your Business
Does your company have a LinkedIn presence beyond your personal profile? It should. Even if you consider your business to be a “customer-first” outfit, a professional online network is essential. Regardless of size or stage, an astonishing 30 million companies maintain a profile on LinkedIn. In fact, 90 percent of executives report picking LinkedIn as...
7 Tips for Writing a Strong Job Description on LinkedIn
Crafting a job description that attracts quality candidates is tricky. That’s why we analyzed the way millions of job seekers interact with job posts on LinkedIn and provided seven powerful tactics to help you write stronger job descriptions. POST A JOB: Get $50 off when you post your first job on LinkedIn Tip 1: Keep...
3 Business Owners Killing it on LinkedIn (and How You Can Too)
Social media marketing is something that nearly every business, startup, or entrepreneur feels like they must be doing in order to be successful in the online landscape. While Facebook, Twitter and Instagram are the frontrunners, there are other networks that can provide you with a massive ROI for your time invested. Like LinkedIn. It’s nowhere near as saturated...
6 Ways to Master Your Startup’s Social Media Marketing
Maybe you’re using social media, but don’t feel like you’re maximizing your efforts. Maybe you’ve resisted jumping on the bandwagon thus far and realize you can no longer ignore what others are saying is a powerful marketing channel. Using social media isn’t complicated, but it can help to have a few tried-and-true tips to get...
4 Simple (Yet Brilliant) Ways to Nurture Your Lead Generation Efforts
Lead generation is one of the most important parts of starting up a successful business. You constantly need new prospects to fuel your sales and build your customer base. While there are many ways to generate leads for your new business, the unique, out-of-the-box concepts are the ones that stick. Partner up Find a business...
The Art of Bootstrapping: How to Start a Business with Little to No Money
Bootstrapping is a term that has long been applied to entrepreneurs and the entrepreneurial process. According to Dictionary.com, when used as a verb, bootstrapping means to “help oneself without the aid of others.” In the business world, it’s often a reference to the financial end of starting up a business with very little capital, little...
A Transformative Way Solopreneurs Can Build a Thriving Business
I have good news and bad news, solopreneurs. First, the bad news: Ninety percent of a buyer’s journey may be complete before they ever contact you. The good news? You can position yourself as a go-to expert with an online networking tool like LinkedIn and a step-by-step method. Then you become the obvious choice when buyers are ready to...
Leverage LinkedIn for Marketing Your Startup in 5 Steps
If you’re an entrepreneur and have been ignoring your company’s LinkedIn profile, or worse, don’t have a LinkedIn presence, you’re missing out on a goldmine of opportunity. One of the deadly startup sins is ignoring free marketing tools, especially when those tools have the power to deliver genuine leads and sales. Every social media channel...
How to Develop a Content Strategy and Grow Your Blog to 2 Million Readers (on the Side)
A couple of weeks ago, we covered the mechanics of building a blog (the right way), how to pick a winning niche for your content topics, which CMS you should choose for long-term growth of your blog, and finding a winning domain name. I’m a firm believer that it’s important to not only explain how...
Make the Most of Your Content Through Social Media Channels
Content lies at the heart of digital marketing, and our social media channels provide a means to ship that content out to our audience. We have Facebook Live, Instagram Stories, LinkedIn articles and a plethora of other avenues that continuously propel our content efforts forward in unique and innovative ways. If you are searching for...
9 Ways You Can Automate Social Media Marketing
Today, there are more ways than ever to get your brand messaging out there. Facebook posts, tweets, Instagram stories, and writing blog posts are just a few of the myriad tools you can use to promote your content and engage with followers and customers. But with so many options comes something of a problem. Soon,...
The Growing Importance of Personal Branding for Entrepreneurs
For Spencer Rascoff, CEO of Zillow Group, personal branding through social media is a big part of a successful company. “I was focused on corporate culture before it was cool,” he told The New Yorker. “It’s common for me to walk out of a meeting and write on Twitter, ‘Just finished a great meeting with...
How to Write Cold Emails That Quickly Convert New Clients
Like it or not, there's both an art and science to learning how to write cold emails that predictably convert new freelance clients. Today we're talking about both, using my real cold email templates that have generated over $107,500 so far this year for my freelance business. You can pick up all of my copy and paste...
LinkedIn ProFinder Shares Advice for Navigating the Gig Economy
Whether you're a small business looking to hire help, or an entrepreneur seeking freelance work, there are plenty of resources to choose from. Sites like Fiverr are great for outsourcing on a budget, while a tool like LinkedIn ProFinder provides a marketplace for entrepreneurs in the gig economy. In fact, according to LinkedIn, the gig economy...
The Best Ways to Get Affordable Publicity for Your Side Hustle
Your side hustle is doing amazing things, but you haven’t been nominated for any awards, profiled in a major magazine or featured in a TV show segment. What gives? If you take a look back at your media initiatives, you might have already found your answer. Maybe you don’t have a public relations firm or...
How to Find and Connect with Your Audience on Social Media [VIDEO]
How would you like to find and attract the right potential clients and partners to help your business grow? With the right strategy, social media is a great tool to make that happen. In fact, a variety of these platforms have completely transformed the way we connect with our audience (and fellow entrepreneurs) online. When done correctly,...
7 Tips For Applying for an Incubator or Accelerator
For many emerging companies, securing a spot in the illustrious cohorts of a business incubator or accelerator program is highly coveted. Joining the likes of Techstars, 500 Startups or Y Combinator is desired by many growing companies. So what does it take to be selected? In this article, we dive into seven things you can do...