Here’s Your Roadmap to Success as a Solopreneur
Oftentimes, the stereotype of the solopreneur is like that of the starving artist. You’re eking out a living, existing on ramen and chips. Sounds familiar, right? You’re interested in making an impact now—otherwise, you wouldn’t be reading this. Take advantage of your unique position as a solopreneur, use the right tools, network and leverage your entrepreneurial...
How to Rebrand Your Startup: An Uber Case Study
Rebranding is tricky. For one thing, there’s no guarantee it’s going to work, and your rebranding attempts can have an unintended effect. Instead of creating a new image for your company, your rebrand can simply remind customers of your previous image (or faults). The basics of branding Before we talk about rebranding, let’s brush up...
How to Keep Your Virtual Team Engaged
There’s no doubt the world of work is changing. The internet, the cloud and apps have successfully untethered work from the office. You can run your business from anywhere, which minimizes startup costs and creates a culture of flexibility. Your lean startup has the potential to thrive as you channel the savings into marketing and...
The Growing Importance of Personal Branding for Entrepreneurs
For Spencer Rascoff, CEO of Zillow Group, personal branding through social media is a big part of a successful company. “I was focused on corporate culture before it was cool,” he told The New Yorker. “It’s common for me to walk out of a meeting and write on Twitter, ‘Just finished a great meeting with...
How to Optimize E-Commerce for Millennials
Millennials are highly interested in great deals, experiences and ethical business practices. When it comes to the latter, 72 percent of millennials are willing to pay more for products from brands that prioritize sustainability. Even so, they’re hard to pin down. According to MergeIn, price is the number one concern for millennials, which presents a...
Perfect Your Pitch to Exceed Your Crowdfunding Campaign Goal
SunPort is a solar startup that blew its crowdfunding goal out of the water by promising to deliver solar energy to anyone with access to an outlet. SunPort’s Kickstarter campaign exceeded its goal by more than $45,000. This precipitated attention from Forbes, earned the company the Consumer Electronics Startup Award and placed it in Best...
Small Business Content Marketing: Why SEO is Dead
The internet is built on hyperlinks. Links are the connectors between webpages. Without any links, pages would exist in a vacuum. As search engine optimization (SEO) theory goes, the more links you have pointing to pages on your website, the higher you’ll rank for keywords in search results. That’s not necessarily untrue, but it’s not...
How to Make Profit Serve a Purpose With Your Startup
There's no time like the present to start something that benefits the world, one so indispensable it can’t help but make a profit. That’s how the best startups operate, and this is your moment to make it happen. Questions to consider The UAB Collat School of Business offers some key questions to consider if you want...
Improve Your Startup with Strategic Team Management
Now is a fantastic time to start a business. The internet is full of information on how to get started, the marketplace is bristling with technology and Software-as-a-Service (SaaS) can help you take care of every operational aspect. Interest rates are historically low, and you can borrow what you need, get funding from venture capitalists...
Marketing and Branding: How to Be Smart, Agile and Fast
You’ve spent invaluable hours developing your core product. You’ve hired people you’re extremely confident with, and you’re confident in the value of your offering to the consumer—so confident you stake everything on it. But your business flops. What happened? The big blunder, the mistake that can sink a business, is a failure to adapt. Today’s...