user-generated content

How to Build Your Brand with User-Generated Content

In this guide, we explore how you can supercharge your startup’s marketing with user-generated content (UGC).

What is user-generated content?

User-generated content, or UGC, refers to online content related to a brand that has been voluntarily produced by its customers. UGC may take many forms, including comments, blogs, images, videos, social media posts and more. Brands often place UGC at the center of their digital marketing campaigns in order to drive engagement and boost credibility.


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Why your brand needs to take advantage of UGC in 2020

“User-generated content may be the ultimate conversion tool.”

– Jon Macdonald, Founder of The Good

When used strategically, UGC can have many benefits.

UGC has been shown to boost sales, as 93 percent of consumers find it to be helpful when making a purchasing decision. The use of UGC can help to lend a sense of authenticity to your brand, which may help to build customer trust. Studies show that the use of UGC can have a positive effect on engagement rates and customer retention.


Related: Why User-Generated Content is the Secret to Successful Marketing

Why choose UGC?

Unlike many digital marketing tactics, UGC campaigns tend to be quite inexpensive to run, as you do not have to spend money creating original content.

Additionally, research from Stackla has revealed that consumers find UGC to be 9.8 times more impactful than influencer content when making a purchasing decision.

Learn more  

If you are thinking about adding a UGC element to your digital marketing strategy in 2020, the infographic below created by M2 On Hold covers many useful topics including:

  • The benefits of UGC marketing
  • The challenges associated with using UGC
  • A step-by-step guide on how to run a successful UGC campaign
  • Insights from industry-leading experts

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