Browsing Tag

user generated content

13 posts
grow business online
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21 Ways to Grow Your New Business Online

If you’re not growing your business online in the current climate, you will likely leave a lot of money on the table. As 2021 begins, we’re witnessing a fast-changing landscape. Due to the COVID-19 pandemic, everything from working to socializing to ordering and shopping online has become the norm. In fact, according to; “U.S....
TikTok content
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6 Types of TikTok Content That Will Help Your Startup’s Videos Go Viral

Juggling tasks is key for entrepreneurs, especially when it comes to selecting priority marketing channels. For many new entrepreneurs, sticking to the tried and tested social media platforms like Facebook and LinkedIn is often seen as the safe bet, while some are not as familiar with newer social platforms like TikTok and Clubhouse, along with...
StartupNation Radio
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4 Entrepreneurs Share How Passion Led Them to Travel Business on StartupNation Radio

On today's travel-themed episode of StartupNation Radio, Jeff talks to KT Maviglia-Morgan and Jordan Morgan of On Arrival - The Traveler’s Podcast, Sally Bunnell of NaviSavi and Andrea Schubiner of Wanderful Journeys. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here Tune in to the full StartupNation Radio show with Maviglia-Morgan,...
user-generated content
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How to Build Your Brand with User-Generated Content

In this guide, we explore how you can supercharge your startup’s marketing with user-generated content (UGC). What is user-generated content? User-generated content, or UGC, refers to online content related to a brand that has been voluntarily produced by its customers. UGC may take many forms, including comments, blogs, images, videos, social media posts and more. Brands often...
digital marketing
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The Most Important Digital Marketing Ad Spend Insights for Startups in 2020

When you’re running a new startup, you likely have a small budget for marketing and advertising, which means every dollar (and every data point) counts. How can you optimize your limited ad spend to reach not just the most people, but the right people? Are the traditional online advertising strategies still your best bet, or...
User-Generated Content
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Why User-Generated Content is the Secret to Successful Marketing

As every entrepreneur knows, an idea gets your business off the ground, but getting the word out and developing a loyal customer base is what keeps the lights on. Making the most of your marketing budget is a challenge that most startups face. Where do I spend? What do I spend on? How can I...
social media
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5 Ways Your Business Can Build Trust on Social Media

Modern consumers are cynical, so developing trust with customers can be a challenge for businesses. Trust is the sum of repeated and positive interactions. Fortunately, social media makes it easy to engage your audience in meaningful ways at scale. According to research by Edelman, 39 percent of people are unlikely to build an emotional relationship...
conversation marketing
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3 Ways to Stand Out and Create Your Niche with Conversation Marketing

As a young company, trying to get your brand noticed via social media can seem intimidating. Even if you know where your audience hangs out online, you may feel unsure quite when to jump in. And once you take the leap, how do you get people to care? Enter conversation marketing. This tactic cuts through...
user-generated content
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Conversation Marketing: Take Advantage of User-Generated Content

The following is adapted and reprinted with permission from Career Press, an imprint of Red Wheel/Weiser. "Conversation Marketing" by Kevin Lund, is available wherever books and e-books are sold or directly from the publisher at or 800-423-7087 When your customers and experts praise your product on social media channels, you’ve already succeeded at directing...
marketing millennials
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8 Best Practices for Marketing to Millennials

Have you ever wondered why marketers are so obsessed with millennials? It turns out that there are a few reasons: For one thing, there are a lot of millennials. According to this study, there are more millennials than baby boomers and three times as many as there are Gen Xers By 2020, the spending power of millennials...
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5 Ways Startups Can Achieve More Results with Less

Business as usual is dead. The pace of change in the digital age has opened up new opportunities, allowing startups to disrupt industries and challenge the giants of the corporate world.   You might not have the budget to match your established rivals, but with new technology and a little creative thinking, it is now...
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The Marketing Secret Your Customers Can’t Resist

How are you driving word-of-mouth for your business? As a leader, it’s one of the biggest questions you’ll face, and how you answer it will likely determine your success or failure. If you’ve been paying attention, you know that the rules of engaging with customers through social media marketing are drastically changing. Facebook’s recent algorithm...
user-generated content
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4 Ways to Boost Your Startup’s Marketing Strategy with User-Generated Content

User-generated content, or UGC, can be anything from pictures and videos to blog posts, reviews and testimonials, created and shared for free by an online audience. Aside from being a great way to gather free content, the use of UGC has been repeatedly proven to increase engagement, conversions and overall brand perception when it’s done right....