Tabby Farrar

2 posts
Tabby Farrar is an outreach specialist for Further, one of the top 10 best small search agencies in Europe, and also runs her own website, Just Can’t Settle.
protect
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How to Protect a New Business From New Threats

When it comes to cybersecurity, many startups operate under an attitude of “we’re too small to be targeted,” assuming that hackers will focus on bigger companies with more money and data. Basic security measures like antivirus software are common, but does your startup regularly update and improve its systems, or does this task to protect...
user-generated content
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4 Ways to Boost Your Startup’s Marketing Strategy with User-Generated Content

User-generated content, or UGC, can be anything from pictures and videos to blog posts, reviews and testimonials, created and shared for free by an online audience. Aside from being a great way to gather free content, the use of UGC has been repeatedly proven to increase engagement, conversions and overall brand perception when it’s done right....