amazon advertising

A Startup Guide to Advertising on Amazon

Is your startup making use of Amazon’s advertising functionality? Heads up: you don’t need to sell through the platform to do so. That’s right: Amazon has opened up its marketing wing to non-sellers, so you can compete directly with those who already operate on Amazon.

StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here

If you sell a tangible product, you can get your ad in Amazon’s search results or on similar product pages by using the Sponsored Brands, Products or Display option. And, if you choose to sell directly on Amazon, you can set up a store and advertise directly.

If you want a piece of the pie but you don’t sell a tangible product, don’t despair. You can use Display Ads (image-based) or Video Ads to promote your service to Amazon’s customers through its website and its owned properties, such as IMBd, as well as through its devices, such as Amazon Fire TV.

In many cases, you only pay for the impressions or clicks that your ad gets. That means you can efficiently use your marketing budget to develop a winning strategy that mines those Amazon clicks to deliver revenue to your business.

The deeper you look into Amazon’s advertising options, and online marketing as a whole (think: keywords, negative keywords, and SEO), the more profitable your marketing will be.

To get you started, take a look at the infographic below:

amazon advertising

Sign Up: Receive the StartupNation newsletter!

Previous Article
business credit

4 Ways to Work on Strengthening Your Business Credit in 2020

Next Article
product descriptions

8 Tips for Writing Amazing Product Descriptions

Related Posts
top Detroit startups
Read More

Top Detroit Startups and Tech Companies to Watch in 2022

Michigan is now the state with the highest growth in VC investment. Now many Detroit startups are on the fast track to growth. Whether it’s new funding, expansions or IPOs, it’s been an eventful year in Detroit startups. Next year is looking even better. Here are the top Detroit startups and tech companies to watch in...
Read More

The Impact of SSL and HTTPS on a Website’s SEO

In today's time, maintaining the security of your website is one of the most important ways to boost SEO and conversions. This also comes after Google announced its intentions to build a more secure internet platform for users. To stay on top of Google's list and rank high, marketers need to ensure that their site...
pay-per-click tips
Read More

5 Pay-Per-Click Tips for Startups and New Businesses

Pay-per-click (PPC) marketing can be an extremely valuable strategy for any business, but particularly startups trying to get their foot in the door. The problem is that as a new business, you likely don’t have a large budget for potentially expensive projects such as online advertising, and may not have the knowledge to develop an...
customer feedback
Read More

Are You Making these 3 Customer Feedback Mistakes?

Most businesses are aware that consumer feedback is essential. Good customer feedback is crucial for the success of any business; however, negative reviews can ruin your company. When correctly done, getting feedback from your consumers can substantially help your business. Besides, how else will you understand what your consumers are thinking if you’re not asking?...