Browsing Tag
publicity
34 posts
How to Use Earned Media Coverage to Drive Your Startup’s Sales
Do you believe PR doesn’t work? If so, you might be telling the wrong kinds of stories in the media. You might also be expecting your press coverage to do all the heavy lifting for you. The truth is, you need to be very strategic about your earned media coverage and how you promote it....
The Best Ways to Get Affordable Publicity for Your Side Hustle
Your side hustle is doing amazing things, but you haven’t been nominated for any awards, profiled in a major magazine or featured in a TV show segment. What gives? If you take a look back at your media initiatives, you might have already found your answer. Maybe you don’t have a public relations firm or...
Spring Into New SEO, Sales and PR
Spring is here, and that means it’s the perfect time to start new projects and reach out to potential new clients, media-members and advertisers. Whether you are looking to get a story in the news or boost sales, here are a few tips to help you get things going: 1. Find Your Unique Benefits. What...
10 Budget-Friendly Ways to Market Your Business
Every business owner needs to make the most of their marketing dollars and sometimes thinking outside the box can help you do much more with less. Here are 10 great ways to market your business without busting your bank account provided by business owners across the country. I love writing posts like this. The advice...
5 Creative Marketing Ideas for Mother’s Day
Mother's Day is Sunday May 13th, 2012, and is an excellent opportunity to build buzz for your business with some creative marketing! From Mother's Day Contests to Mother's Day themed promotions, here are 5 creative Mother's Day Marketing ideas that will help you bring more customers in your door. 1. Create a Mother's Day Gift...
Small Business Owner Bob Christensen Gets the Word Out
Recently, I spoke to the CEO of Your Dollar Matters, Inc., http://www.theformtool.com, Bob Christensen. As a successful, small business owner who deals with other entrepreneurs in accounting, case management and HR on a regular basis, he is getting the word out about his business and increasing sales via public relations efforts. Here are his insights…...
Find Out Why the Media Isn’t Calling You
Yes! You just started your new business, and customers are starting to arrive at your door and visit your Website, but you haven’t heard from the media. Why aren’t they calling you? Well, here are… The Top 3 Reasons Why The Media Is Not Calling You They won’t unless you call them. Have you reached...
28 Small Business Marketing Resolutions for the New Year
It is common practice to set New Year's resolutions in our personal lives, but how often do we do it for our business? As you look forward to running your small business in 2012, think about what resolutions you can make specific to your marketing plan that will give you the most buzz for your buck....
The One Marketing Thing That Has Made the Most Difference For Your Business
Recently I asked small business owners to share the "one marketing thing" that has made the most difference for their business. I received some fantastic responses that range from practical to creative. Here are 31 of the best marketing "things" that have generated the most customers and leads for these businesses. There's bound to be a...
Small Business Marketing Ideas for September
If you're a business owner looking for some creative marketing ideas, you've come to the right place. Let me tell you something- If it's being talked about on the news or on the Internet, then your customers are talking about it too. Become a part of the conversation with your out-of-the box marketing ideas and...
Choose Words Wisely to Boost Sales
Chocolate. Jewelry. Cards. Ethical Roses. Ahhhh. All nice things for Mother’s Day… Wait, ethical roses? What the heck is an “ethical rose”? Well, that’s exactly what I thought when I was driving home from a meeting and listening to a very interesting radio spot. According to the announcer, we need to buy “ethical roses.” No,...
What To Do After An Interview
You just spoke to a top reporter with a major publication, and the feature story is due out in one month… so what do you do now? Well, I’m sure you would like to yell it from the rooftops and tell everyone you know. But before you do, here are three things to keep in...
Boost Buzz Fast with Local Press
If you are a new entrepreneur, one of the best ways to start building buzz is by contacting local media-members. This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow. But how do you start your publicity efforts? 1. Research. First, you want...
Got Biz Resolutions? How to Make Them a Reality Fast
Woo Hoo! It’s the New Year. Did you make a resolution to lose weight, stop smoking, or get in better shape this year? Maybe you want to start your own business? Well, as most of you know, it can be very difficult to keep a resolution. I always like to think of...
Exposed – The PR Myths!
How was your Halloween? Was it as scary as your current, publicity activities? Well, if you've had bad publicity experiences in the past and are afraid to move forward, don't be! After hearing from many entrepreneurs who were “taken” by a big agency or just didn’t have the money to pursue PR activities, I decided...
What Happened When One Entrepreneur Had Cleavage Issues
If you have an idea for a new product based on your personal experiences, you should definitely look into creating it. Just look at today’s interview. After having a difficult time finding a piece of clothing that would give her the ability to "manage" her cleavage in comfort at work, Julie Crotty quit her job, conducted...
4 Crazy Myths about Marketing
Before I will work with a company on their marketing strategy, I need to make sure that they are of the right mindset. Unfortunately too many business owners have taken to believing certain crazy myths about marketing. Sorry, but I'm here to debunk those myths. Here's the top 4. 1. Marketing is all I need...
Exercise Boring? Check Out what This Actress Turned Business Owner Did.
Feeling a little flabby and ready to get in shape for the holidays? Meet Judie Aronson, Founder of RockIt Body™ Pilates, www.rockitbodypilates.com/. With some savvy marketing and a little luck, she turned her passion for a new type of workout into a successful business. Here's what Judie had to say: Tell us about your background...
What Does Google Instant Mean for Your SEO Strategy?
The new Google Instant promises to make searches faster and easier, and you’ll be able to see results as you type. But what does this mean for your search engine optimization (SEO) efforts? Well, first of all, if you are overwhelmed with all of the information you hear about search engine optimization and have stopped...
Are You Using Your Old Brain To Conduct Business?
After many months filled with long hours of writing marketing and publicity copy for clients, I was lucky enough to enjoy a vacation last week. Yes, it flew by, but during the trip, I read a very interesting book that go me thinking in a new way so I thought I'd share it with you. ...