As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at firstname.lastname@example.org and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
Spring is here, and that means it’s the perfect time to start new projects and reach out to potential new clients, media-members and advertisers.
Whether you are looking to get a story in the news or boost sales, here are a few tips to help you get things going:
1. Find Your Unique Benefits.
What do you have to offer that no one else does? If you haven’t reviewed your products and services lately, it’s time to figure out why you are unique.
Why would new customers, potential partners or media-members, be interested in what you have to sell?
2. Make a List. Check it Twice.
Who are your dream customers? What media venues are most important to you and your business?
Make a list of all the potential customers, partners and media-members you want to pursue. Research each one and find out what they are looking for. Then, make a plan of how you will approach each with a specific pitch.
3. Take Action!
Nothing is going to happen unless you follow up and actually do something. Pick up the phone, go to an event, knock on some doors, and make your move. If you don’t reach out to the people you want to work with, your chances of working with them are zero!
It may be a little scary at first, but you don’t have anything to lose and a lot to gain.
It’s Up to You.
If you want to make fresh, new things happen for your business in the months ahead, now is the time to take action.
Figure out your unique selling points and how you provide value. Then, create lists of all the people you want to work with, research these individuals and make contact.
By taking action, you’ll make new relationships with people who can help your business grow awareness and sales.
But no one is going to do it for you… so what are you waiting for? It’s time for fresh, new beginnings!
For more help with your PR and SEO strategy, please write to me below, or contact me at www.rembrandtwrites.com for more information.