Browsing Tag

attract new customers

49 posts
profitable niche
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Choose a Profitable Niche for Your Business in 3 Simple Steps

You have an exciting new business idea and have been studying how to start a business. But have you chosen a niche yet? Focusing on a niche allows your business to excel and become known for that particular thing. While it may seem counterintuitive to limit your target market’s size, this is exactly what most...
small business saturday
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How to Make the Most of Small Business Saturday

Think the only November shopping holiday your business needs to plan for is Black Friday? Think again: Small Business Saturday, the Saturday after Thanksgiving, has grown incredibly over the past 10 years since its inception. The shopping holiday has helped local small businesses and entrepreneurs garner attention in their communities and drive sales before the...
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The Future of Main Street: Moving Your Local Business Online

It’s been a tough year, to say the least, and without being a harbinger of doom and gloom, it’s looking like we won’t see significant improvements for a while yet. Therefore, it’s down to us, as entrepreneurs, to focus on what we can control. We can’t control the COVID-19 virus. We can’t control governmental decisions,...
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The Most Effective Ways to Optimize Your Blog Content for Conversions

When thinking about conversions and conversion rate optimization, we often contemplate product and service pages. After all, they are the most direct route to taking someone from lead to customer. However, your blog posts can impact your bottom line just as significantly.  Long gone are the days when blog posts were written purely because publishing them...
business partnership
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How to Set Expectations in a Business Partnership to Ensure Success

It’s an exciting moment in the life cycle of a startup when an entrepreneur decides to establish a partnership. Businesses that create partnerships together are able to align with like-minded brands that support and enhance each other’s services. This helps create partnerships that are mutually beneficial to both partners. Over time, one successful business partnership...
pop-up shops
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Pop-Up Shops Are on the Rise in 2021: Here’s How They Can Boost Your Brand

Pop-up shops are temporary storefronts that allow brands to connect with their customers in a brick-and-mortar space for a short period of time. For e-commerce brands, this usually means providing customers with an exclusive opportunity to shop in a brick-and-mortar location. For example, when popular makeup brand Glossier opened temporary pop-up storefronts throughout the U.S.,...
ideal customer
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4 Tips on How to Identify and Attract Your Ideal Customer

One of the keys to successfully scaling a business is being able to find and identify your ideal customer. You might already have some insight into who this customer is through your business plan. A traditional business plan will outline its target audience through a market analysis. Using Census data, a small business can learn...
media interview
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Hit a Home Run Media Interview with These 11 Tips

Media coverage is a smart way to build exposure for your startup. A positive media interview about your business can help not only increase your visibility and build a solid reputation, but it also has the power to help you achieve your goals, like boosting your brand and increasing sales. Securing media coverage for your...
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5 Actionable Ways to Grow Your Side Hustle Using SEO

Launching a side hustle takes a lot of work, and if you want to eventually grow yours into a full-time business, you cannot afford to ignore Search Engine Optimization (SEO). There are an estimated 5.8 billion searches on Google every day, leading to 93 percent of online experiences. In short, SEO helps potential customers find...
wjr business beat
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WJR Business Beat with Jeff Sloan: The Power of Cause Marketing (Episode 115)

Does doing right have a positive impact on a company's performance? New research shows indeed it can. Adding what's known as cause marketing into your marketing messaging can be a powerful way for businesses to attract and retain customers. Marketers today must focus on cause marketing campaigns and messages that represent what the business truly...
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What Many SaaS Startups Get Wrong About Freemium

Freemium is an extremely popular pricing model for software products, and on paper it looks ideal. The theory is that you’ll entice new customers with a free subscription and withhold certain features for the paid version. Ideally, your free users will love your product so much that they’ll sign up for the paid version. What...
product descriptions
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8 Tips for Writing Amazing Product Descriptions

For e-commerce companies, standing out against the competition is always a challenge. Especially when you consider Amazon and other large online retailers in the mix. While you may not always be able to compete with the lowest price, the content you have on your site can be the differentiator that helps you to win more...
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10 Ranking Factors Startups Need to Consider in 2020

Startups that manage to uncover the motivation behind searches that land users on their website have an advantage over their competitors. Having access to this data provides an opportunity to deliver a superior user experience that generates long-term revenue. In this article, we will take a look at the most recent trends in Google’s ranking...
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5 Common Advertising Mistakes That Startups Make (and How to Avoid Them)

Entrepreneurs can’t afford to make big mistakes. According to data from the U.S. Bureau of Labor Statistics, one in five small businesses fail in their first year, and about half of small businesses fail by their fifth year. That means every resource available to an entrepreneur is precious. And one of the easiest—and perhaps fastest—ways...
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5 Ways Startups Can Make Waves with Big Game-Style Advertising Tactics

The biggest advertising event of the year has come and gone, and with it, every entrepreneur’s dream opportunity to make a big splash with a worldwide audience. The Big Game (I’m never sure when I’m allowed to say the name of it, for fear of lawyers) plays a big part in setting the tone for...
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How to Minimize Risk and Grow Your Business Responsibly

Being a business owner is one of the hardest, most stressful jobs, and every decision can feel like it’s “make it or break it” for the chance at success. The goal of nearly every startup is to expand its business to serve more people. The question, however, is what expansion strategy to pursue. Whether you’re...
online business
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The Ultimate 10-Step Checklist to Starting an Online Business

If you plan to start an online business this year, your website needs to be a serious player from the start, not a thrown together afterthought. While rushing in without a plan might work for Indiana Jones, it’s not the best advice for online entrepreneurs. E-commerce retail is expected to climb 24 percent by 2023,...
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Weighing the Pros and Cons: Should You Sell Your Products on Amazon?

If you run an e-commerce business, you know how challenging it can be to consistently attract new customers, in addition to getting repeat buyers. Even if you currently sell products on your own website or a marketplace like Etsy, you might be considering also selling on Amazon. But you’ve heard negative things about Amazon. You...