8 Tips for Writing Amazing Product Descriptions
For e-commerce companies, standing out against the competition is always a challenge. Especially when you consider Amazon and…
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attract new customers
49 posts
How to Set Expectations in a Business Partnership to Ensure Success
It’s an exciting moment in the life cycle of a startup when an entrepreneur decides to establish a…
6 Simple Hacks for Building Loyal, Long-Term Clients
Customers are the lifeblood of any business, that much is obvious. But what many companies (both big and…
5 Common Advertising Mistakes That Startups Make (and How to Avoid Them)
Entrepreneurs can’t afford to make big mistakes. According to data from the U.S. Bureau of Labor Statistics, one…
4 Tips on How to Identify and Attract Your Ideal Customer
One of the keys to successfully scaling a business is being able to find and identify your ideal…
Choose a Profitable Niche for Your Business in 3 Simple Steps
You have an exciting new business idea and have been studying how to start a business. But have…
How to Make the Most of Small Business Saturday
Think the only November shopping holiday your business needs to plan for is Black Friday? Think again: Small…
The Future of Main Street: Moving Your Local Business Online
It’s been a tough year, to say the least, and without being a harbinger of doom and gloom,…
The Most Effective Ways to Optimize Your Blog Content for Conversions
When thinking about conversions and conversion rate optimization, we often contemplate product and service pages. After all, they…
Pop-Up Shops Are on the Rise in 2021: Here’s How They Can Boost Your Brand
Pop-up shops are temporary storefronts that allow brands to connect with their customers in a brick-and-mortar space for…
WJR Business Beat with Jeff Sloan: Put the Concept of FOMO to Work for Your Business (Episode 254)
On today’s Business Beat, Jeff discusses the fear of missing out, or FOMO, and how it can be…
Hit a Home Run Media Interview with These 11 Tips
Media coverage is a smart way to build exposure for your startup. A positive media interview about your…
How to Effectively Develop a Personal Brand to Build Credibility and Trust
When you’re searching for a product or service online, do you often make a purchase from a company…
5 Actionable Ways to Grow Your Side Hustle Using SEO
Launching a side hustle takes a lot of work, and if you want to eventually grow yours into…
WJR Business Beat with Jeff Sloan: The Power of Cause Marketing (Episode 115)
Does doing right have a positive impact on a company’s performance? New research shows indeed it can. Adding…
What Many SaaS Startups Get Wrong About Freemium
Freemium is an extremely popular pricing model for software products, and on paper it looks ideal. The theory…
10 Ranking Factors Startups Need to Consider in 2020
Startups that manage to uncover the motivation behind searches that land users on their website have an advantage…
5 Ways Startups Can Make Waves with Big Game-Style Advertising Tactics
The biggest advertising event of the year has come and gone, and with it, every entrepreneur’s dream opportunity…
How to Minimize Risk and Grow Your Business Responsibly
Being a business owner is one of the hardest, most stressful jobs, and every decision can feel like…
The Ultimate 10-Step Checklist to Starting an Online Business
If you plan to start an online business this year, your website needs to be a serious player…