Freemium is an extremely popular pricing model for software products, and on paper it looks ideal. The theory is that you’ll entice new customers with a free subscription and withhold certain features for the paid...
Jurg Benders is a product development, customer acquisition and SaaS expert based in Rotterdam, the Netherlands. He has co-founded a series of successful companies, including Quel and Odyssee, and he has driven growth as a product lead at INK361 and GE's e-business unit. Today, Jurg serves as a board member at Informed.plus, a medical communications platform, and as the head of product and growth at Preppr, a social media planning and scheduling tool.