Jurg Benders

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Jurg Benders is a product development, customer acquisition and SaaS expert based in Rotterdam, the Netherlands. He has co-founded a series of successful companies, including Quel and Odyssee, and he has driven growth as a product lead at INK361 and GE's e-business unit. Today, Jurg serves as a board member at Informed.plus, a medical communications platform, and as the head of product and growth at Preppr, a social media planning and scheduling tool.
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What Many SaaS Startups Get Wrong About Freemium

Freemium is an extremely popular pricing model for software products, and on paper it looks ideal. The theory is that you’ll entice new customers with a free subscription and withhold certain features for the paid version. Ideally, your free users will love your product so much that they’ll sign up for the paid version. What...